Best practices

1. adidas Outdoor
Ambassador Program
Program Training

2. You are now an important part of adidas Outdoor
brand! You were chosen specifically to be one of our
ambassadors because of your influence in the
outdoor community.
Welcome to adidas Outdoor Ambassador Program
We want to reward you for embodying the spirit of
adidas Outdoor by giving you exclusive access to
gear, athletes and experiences.
All we ask is that you keep doing what you're doing -
keep getting outdoors, sharing, and posting about
your outdoor experiences. Feel free to add adidas
Outdoor Ambassador to your social profiles.

3. This training is to make sure that your voice
remains authentic while still making it known to
friends and followers that you are a part of
adidas Outdoor.
adidas Outdoor Values Transparency

4. Posting Guidelines
We Will Cover 3 Things
Incentivized and Non-Incentivized Campaigns
General Guidelines

5. adidas Outdoor Campaigns
Contribute Content
(photos/videos)
Share adidas Branded
Content & Messages
Review Products
Take Surveys
Participate in
Campaigns
Attend local events with
VIP status

6. General Guidelines
Protect the goodwill and brand integrity of adidas Outdoor
Don’t bully or harass anyone at anytime
Respect Intellectual Property Rights and Rights of Privacy
Respect Terms of Service for all websites you post content
on
When in doubt – ASK (jgoldman@adidasoutdoor.com)

7. Two Types of Campaigns
Non-IncentivizedIncentivized
1 2

8. About Incentivized Campaigns
A discount/gift/free product/an opportunity to win a prize is
offered
You will have a certain time period to complete the
campaign
You will need to follow appropriate guidelines when posting
content

9. Incentivized Campaign (Example)
You will receive a free pair of Terrex X-King shoes, and
you will be asked to share your product review.
TERREX X-KING PRODUCT
LAUNCH

10. Posting for Incentivized Campaigns
Use #adidasoutdoor for each post
Use #ambassador for each post on Facebook &
Instagram. Use #ad for each post on Twitter
Use the campaign specific hashtag for each post to track
and reward your activity
&
&

11. Non-Incentivized Campaigns
No offer of free gift/product/reward/an opportunity to win a
prize
You will have a certain time period to complete the
campaign
You will need to follow the appropriate guidelines when
posting content

12. Non-Incentivized Campaign (Example)
Example – We will share a video link with you to watch
and share with your friends on Facebook, Twitter, and
Email.

13. Posting for Non-Incentivized Campaigns
Use #adidasoutdoor for each post
Use the campaign specific hashtag for each post (if
specified)
&

14. Applies to All Social Media Outlets
v

15. GENERAL POSTING GUIDELINES

16. Be Truthful
Please do not develop your own claims about the
products and their benefits unless they are based on
your own personal experience and express your own
opinions. Otherwise, please only repeat product
descriptions given to you by adidas Outdoor.

17. Do not post materials that are obscene, libelous,
hateful, illegal, in violation of a third party’s rights, or
are harmful.
Use Good Judgment and Be Respectful

18. Clearly disclose your connection to adidas Outdoor
every time you speak, write, or convey a message
about adidas Outdoor products or competitor products.
• Disclosures must be easy to view and read (in a font
size and color that is readable and conspicuous, not
hidden deep in the page);
• Be truthful about the content and statements you
make; and
• Add #adidasoutdoor and #AMBSDR (if you are
posting for incentivized campaigns)
Make Clear Disclosures

19. Our team is here to answer your questions
so you can represent adidas Outdoor
with confidence.
Send questions to:
jgoldman@adidasoutdoor.com
Questions?
Click on “Begin the Quiz” below
?

20. To finish your training, please take
this short quiz to make sure you
Understand the requirements of
the adidas Outdoor program.
adidas Outdoor Ambassador Quiz
?
Click on “Begin the Quiz” below