Brand analysis b katya edit
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The Haskayne School of Business at the University of Calgary has an established brand with a consistent logo, color palette, and typography. Its logo prominently displays the school name in a consistent font alongside the university crest in the core colors of red and yellow. Uniform styles are used for headings, body text, and captions to strengthen the school's identity. These established branding elements are important for generating recognition and communicating the school's message effectively. However, the name "Haskayne" can be difficult to memorize and pronounce, posing a challenge for awareness and familiarity. Continuous prominent display of the logo is recommended to overcome this issue.
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Transferable Skills Exemplary and Reflection Assignment
Name:
Institution:
Course: B280/GEB2930
Date: 06/17/16
Business Problem
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Institution: Rasmussen College
Lecturer: Venus Fisher
Date: 04/10/16
MovieFlix Company is faced majorly with the problem of marketing and customer loyalty, specifically the challenge of marketing and locating potential customers and retaining the existing ones effectively (Sin, et al, 2005).
For any company, one thing that they must be clear about is that the customers they have are not exploitable sources of income but rather business assets that are to be nurtured overtime (Sin, et al, 2005) but as for MovieFlix it has not managed to retain the few customers it has. Without customers the business cannot run, and as for MovieFlix with the challenge it has of maintaining the customers it has and worse to it locating and identifying new ones is becoming difficult as the days go by, how then can it flourish in business? This totally is a problem that can, and in the long run will, paralyze the company to liquidation if not solved as early as possible.
Since the 1990s, customer loyalty has been a very popular marketing strategy because it has been seen as the major driver of any company’s profitability (Reichheld et al, 2000) but as for MovieFlix it is yet to adopt this strategy. Having customers who are very loyal to the company means certainty in income, and also gives a chance to the company to serve the customers well meeting their needs. Note, created customer loyalty is supposed to create profit overnight (Reinartz & Kumar, 2002).
Now, having a problem like this one for MovieFlix has got several causes and are interrelated somehow. One of the most likely cause specifically for MovieFlix is the leadership structure of the company. As seen, the structure is not that efficient to help the marketing department function efficiently (Duffy 2003). This may be due to ignorance or personal issues with the department heads, because the whole leadership should be united in helping the marketing department distribute their services efficiently and widely. It is awkward to have an efficient input yet the output is not efficient.
Another cause is the employee’s loyalty to the company. With the little help accorded to the marketing department, they are yet to explore maximum potent they have to market the company services (Heskett et al, 1992). Since I said the causes are related, this employee loyalty case for MovieFlix flows stems out from the problems in the leadership structure. It shows that the leadership of the company is yet to understand how employee loyalty is important (O’Brien & Jones, 1995) so that it moves to empower them maximize their energy whenever accorded a task. If the employees were very loyal to the company to maximize their potent then even if the leadership had issues it would not have affected the company’s pro ...
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WHAT DOES IT MEAN?
Communication is the ability to effectively, accurately, and succinctly convey a point through written or oral medium in a global environment.
Effective communication is characterized as use of the correct medium and style to share information.
Effective communication may also require visual aids. Accurate communication contains proper grammar and clear dialogue. Accurate communication is achieved through proofreading and rewriting. Succinct communication is important in a fast pace environment where ideas must be quickly exchanged (Quinn, 2014). Succinct communication may require lists and formatting to draw attention to important points. Communication occurs consistently and it is important to know the various aspects of this skill, starting with value in the workplace.
Figure 1.
An image of the interaction between the three types of communication skills. Taken from: Effective communication skills image. (2011). Effective communication in nursing leadership. Retrieved from charmmariama.blogspot.com. Copyright 2011.
VALUE
IN THE WORKPLACE
Communication skills have value throughout the student's career path. A survey of executives placed communication ahead of other soft skills as an "extremely important" skill in today's workplace (Robles, 2012, p.455). Strong and well developed communication skills help establish credibility and build working relationships. The ability to verbalize understanding of one's job duties and to ask relevant questions provides a foundation for significant contributions. For example, a customer may call with a question, but not know the correct terminology to use.
The employee's ability to ask probing questions and decipher the customer's question is necessary for accurate resolution.
SKILL DEMONSTRATION
Strong communication skills are demonstrated via written and oral mediums. Written mediums include memos, e-mails, and business documentation. Oral mediums include telephone calls, meetings, and listening. The following paragraphs illustrate both mediums.
Strong written communication provides a clear introduction, body, and conclusion. The written document should be able to stand alone from its writer to convey ideas and opinions. The tone should complement the subject material to highlight important areas or appropriately discuss sensitive topics. For example, a memo regarding changes in attendance policy should highlight to employees the importance of understanding the material, showing compliance with company policy.
Keen oral communication is highlighted by use of pace, tone, and word choice. Pace refers not only just to speed of discussion, but also to pauses that allow the participants to digest the message. Tone is important to convey the mood of the message. Messages that initiate change may include a tone of curiosity while messages that include consequences should have a serious tone. The choice of words is important depending on the audience. Within a group of peers jargon or acronym.
UNDERSTANDING THE ELEMENTS OF BRAND IDENTITY
In today’s crowded marketplace, it’s more important than ever for businesses to establish a strong brand identity. The brand name, logo, color scheme, typography, and tone of voice should all be consistent and reflect the brand’s purpose and values. A strong brand identity can help a company stand out from competitors.
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Choosing brand elements to build brand equity by Leroy J.Ebert
Choosing brand elements to build brand equity by Leroy J.EbertLeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)
Content Extracted from “Strategic Brand Management” 3rd Edition
Authors: Kevin Lane Keller
M.G. Parameswaran
Issac Jacob
Presentation developed from SLIM Diploma In Brand Management Students
Presentation developed by Leroy J. Ebert Make best brand identity strategy for your business branding
Pencil brand consistency, and if you did, please subscribe and being that notification spell so you can get alerted when I go live, or when I post something new and visit me at Pencil Agency.
Assignment DetailsThis DB has 4 partsProfessional success de.docx
Assignment Details
This DB has 4 parts
Professional success depends highly on having quality communication skills. Improving your communication skills is one of the most important career goals you can have. Oral skills can be practiced in all types of professional and social situations (avoid slang use, use proper English, be prepared to support any opinions calmly and rationally). However, written communication skills are more difficult because you must be concerned with how the reader will interpret your words. This is why grammar, spelling, sentence structure, and format are so vital to career success.
Think about someone you know who has been successful.
Identify the individual or type of industry in which he/she is successful.
Discuss how, in your opinion, the individual’s communication skills have been integral to their success.
Identify one example of how the individual you selected has used oral or written communication to his/her advantage.
Could the individual you selected be successful if he/she exhibited poor oral or written communication skills? Why or why not?
.
Corporate Brand & Style Guidelines
“Collaborative and productive: Moving Utah forward together.” As a Chamber, we challenge the preconceptions and possibilities of business. We search for smarter ways to do things; we
bring new partners together in a productive and innovative way to discover ideas to help Utah grow economically. We use our
knowledge and experience to continually improve and consistently deliver results for our community and stakeholders. And we
do everything responsibly and considerately to help support our members and the businesses we work with.
Logo anaylsis
This document discusses different types of logos and important principles for logo design. It identifies four main types of logos: pictorial/abstract, wordmark, lettermark, and combination mark. For each type, it provides examples and descriptions. The document also outlines key principles for logo design, including simplicity, memorability, timelessness, versatility, and relevance. It emphasizes that a good logo must be simple yet memorable and withstand changes over time to represent a company effectively.
17
This document provides guidance for an individual 1,800-word marketing report assignment. Students must choose a real company and propose an option for growth through new product development, product extension, or market development. They must briefly introduce the company, analyze the marketing environment, justify a growth option using Ansoff's matrix, conduct a segmentation, targeting, and positioning analysis, and develop a marketing mix for the proposed growth. The assignment is worth 100 marks and must follow formatting guidelines, cite at least six academic references using Harvard style, and be submitted by the given deadline.
Educational Insight Brand Guide
The document provides guidelines for Educational Insight's brand manual. It outlines the company's brand values of being friendly, approachable, and community-centric. It describes the development of the question mark logo to represent curiosity and learning. The brand manual specifies the correct uses of the logo, color palette, typography, and other branding elements. It aims to maintain a consistent brand image across all marketing and promotional materials.
Part b revised with comments, please send back with changes made
The document compares the undergraduate business programs of 5 large Canadian universities based on rankings from Corporate Knights and student surveys from The Globe and Mail. University of Waterloo consistently ranked highest, receiving the top marks for overall student satisfaction, quality of education, career preparation, and academic reputation. University of British Columbia typically ranked second, while the University of Calgary, Concordia University, and l'Université de Montréal's rankings varied but all improved in at least some categories from the previous year.
Part a comments and edits please revise and send back
The document discusses several external factors that influence students' decisions on where to attend post-secondary business education, including competitive, economic, and socio-cultural factors. It analyzes the competitive environment of the Haskayne School of Business at the University of Calgary compared to other Alberta business schools. The economic environment is also evaluated, noting how high tuition and cost of living can sway students towards more affordable options. Finally, socio-cultural trends like increasing diversity and urbanization that may impact the Haskayne School's potential market are recognized.
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Running Head: BUSINESS PROBLEM
BUSINESS PROBLEM 45
Transferable Skills Exemplary and Reflection Assignment
Name:
Institution:
Course: B280/GEB2930
Date: 06/17/16
Business Problem
Name: Rodney Wheeler
Institution: Rasmussen College
Lecturer: Venus Fisher
Date: 04/10/16
MovieFlix Company is faced majorly with the problem of marketing and customer loyalty, specifically the challenge of marketing and locating potential customers and retaining the existing ones effectively (Sin, et al, 2005).
For any company, one thing that they must be clear about is that the customers they have are not exploitable sources of income but rather business assets that are to be nurtured overtime (Sin, et al, 2005) but as for MovieFlix it has not managed to retain the few customers it has. Without customers the business cannot run, and as for MovieFlix with the challenge it has of maintaining the customers it has and worse to it locating and identifying new ones is becoming difficult as the days go by, how then can it flourish in business? This totally is a problem that can, and in the long run will, paralyze the company to liquidation if not solved as early as possible.
Since the 1990s, customer loyalty has been a very popular marketing strategy because it has been seen as the major driver of any company’s profitability (Reichheld et al, 2000) but as for MovieFlix it is yet to adopt this strategy. Having customers who are very loyal to the company means certainty in income, and also gives a chance to the company to serve the customers well meeting their needs. Note, created customer loyalty is supposed to create profit overnight (Reinartz & Kumar, 2002).
Now, having a problem like this one for MovieFlix has got several causes and are interrelated somehow. One of the most likely cause specifically for MovieFlix is the leadership structure of the company. As seen, the structure is not that efficient to help the marketing department function efficiently (Duffy 2003). This may be due to ignorance or personal issues with the department heads, because the whole leadership should be united in helping the marketing department distribute their services efficiently and widely. It is awkward to have an efficient input yet the output is not efficient.
Another cause is the employee’s loyalty to the company. With the little help accorded to the marketing department, they are yet to explore maximum potent they have to market the company services (Heskett et al, 1992). Since I said the causes are related, this employee loyalty case for MovieFlix flows stems out from the problems in the leadership structure. It shows that the leadership of the company is yet to understand how employee loyalty is important (O’Brien & Jones, 1995) so that it moves to empower them maximize their energy whenever accorded a task. If the employees were very loyal to the company to maximize their potent then even if the leadership had issues it would not have affected the company’s pro ...
WHAT DOES IT MEANCommunication is the ability to effectively, acc.docx
WHAT DOES IT MEAN?
Communication is the ability to effectively, accurately, and succinctly convey a point through written or oral medium in a global environment.
Effective communication is characterized as use of the correct medium and style to share information.
Effective communication may also require visual aids. Accurate communication contains proper grammar and clear dialogue. Accurate communication is achieved through proofreading and rewriting. Succinct communication is important in a fast pace environment where ideas must be quickly exchanged (Quinn, 2014). Succinct communication may require lists and formatting to draw attention to important points. Communication occurs consistently and it is important to know the various aspects of this skill, starting with value in the workplace.
Figure 1.
An image of the interaction between the three types of communication skills. Taken from: Effective communication skills image. (2011). Effective communication in nursing leadership. Retrieved from charmmariama.blogspot.com. Copyright 2011.
VALUE
IN THE WORKPLACE
Communication skills have value throughout the student's career path. A survey of executives placed communication ahead of other soft skills as an "extremely important" skill in today's workplace (Robles, 2012, p.455). Strong and well developed communication skills help establish credibility and build working relationships. The ability to verbalize understanding of one's job duties and to ask relevant questions provides a foundation for significant contributions. For example, a customer may call with a question, but not know the correct terminology to use.
The employee's ability to ask probing questions and decipher the customer's question is necessary for accurate resolution.
SKILL DEMONSTRATION
Strong communication skills are demonstrated via written and oral mediums. Written mediums include memos, e-mails, and business documentation. Oral mediums include telephone calls, meetings, and listening. The following paragraphs illustrate both mediums.
Strong written communication provides a clear introduction, body, and conclusion. The written document should be able to stand alone from its writer to convey ideas and opinions. The tone should complement the subject material to highlight important areas or appropriately discuss sensitive topics. For example, a memo regarding changes in attendance policy should highlight to employees the importance of understanding the material, showing compliance with company policy.
Keen oral communication is highlighted by use of pace, tone, and word choice. Pace refers not only just to speed of discussion, but also to pauses that allow the participants to digest the message. Tone is important to convey the mood of the message. Messages that initiate change may include a tone of curiosity while messages that include consequences should have a serious tone. The choice of words is important depending on the audience. Within a group of peers jargon or acronym.
UNDERSTANDING THE ELEMENTS OF BRAND IDENTITY
In today’s crowded marketplace, it’s more important than ever for businesses to establish a strong brand identity. The brand name, logo, color scheme, typography, and tone of voice should all be consistent and reflect the brand’s purpose and values. A strong brand identity can help a company stand out from competitors.
Running Head STRATEGIC COMMUNICATIONS PLAN 111Running.docx
This document provides guidance for Assignment 2, which involves developing a written communication based on the student's Strategic Communications Plan from Week 1. The written communication should have a clear key message supported by 3-4 reasons. It must provide necessary background information to build credibility and make a clear request of the audience. The communication should be professionally written with clear organization, smooth sentence structure, and appropriate formatting. The student must also explain their choice of communication channel and style, and how they incorporated feedback to improve the message. The topic of the written communication for this assignment is a "New Job Opportunity Interview." It is due by March 12, 2019 and must be 8-10 pages long with proper formatting and citations.
University of St. Thomas, College of Business, Brand Identity Guide
The document outlines brand identity guidelines for the College of Business at the University of St. Thomas. It introduces the new brand identity system and requests adherence to the graphic identity standards presented. The standards include specifications for using the university and college logos, typefaces, colors and graphics for degree programs. Sample materials like an MBA viewbook demonstrate proper application of the branding elements. The goal is to achieve visual unity and consistency across all College of Business marketing communications through following the identity guidelines.
Choosing brand elements to build brand equity by Leroy J.Ebert
Choosing brand elements to build brand equity by Leroy J.EbertLeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)
Content Extracted from “Strategic Brand Management” 3rd Edition
Authors: Kevin Lane Keller
M.G. Parameswaran
Issac Jacob
Presentation developed from SLIM Diploma In Brand Management Students
Presentation developed by Leroy J. Ebert Make best brand identity strategy for your business branding
Pencil brand consistency, and if you did, please subscribe and being that notification spell so you can get alerted when I go live, or when I post something new and visit me at Pencil Agency.
Assignment DetailsThis DB has 4 partsProfessional success de.docx
Assignment Details
This DB has 4 parts
Professional success depends highly on having quality communication skills. Improving your communication skills is one of the most important career goals you can have. Oral skills can be practiced in all types of professional and social situations (avoid slang use, use proper English, be prepared to support any opinions calmly and rationally). However, written communication skills are more difficult because you must be concerned with how the reader will interpret your words. This is why grammar, spelling, sentence structure, and format are so vital to career success.
Think about someone you know who has been successful.
Identify the individual or type of industry in which he/she is successful.
Discuss how, in your opinion, the individual’s communication skills have been integral to their success.
Identify one example of how the individual you selected has used oral or written communication to his/her advantage.
Could the individual you selected be successful if he/she exhibited poor oral or written communication skills? Why or why not?
.
Corporate Brand & Style Guidelines
“Collaborative and productive: Moving Utah forward together.” As a Chamber, we challenge the preconceptions and possibilities of business. We search for smarter ways to do things; we
bring new partners together in a productive and innovative way to discover ideas to help Utah grow economically. We use our
knowledge and experience to continually improve and consistently deliver results for our community and stakeholders. And we
do everything responsibly and considerately to help support our members and the businesses we work with.
Logo anaylsis
This document discusses different types of logos and important principles for logo design. It identifies four main types of logos: pictorial/abstract, wordmark, lettermark, and combination mark. For each type, it provides examples and descriptions. The document also outlines key principles for logo design, including simplicity, memorability, timelessness, versatility, and relevance. It emphasizes that a good logo must be simple yet memorable and withstand changes over time to represent a company effectively.
17
This document provides guidance for an individual 1,800-word marketing report assignment. Students must choose a real company and propose an option for growth through new product development, product extension, or market development. They must briefly introduce the company, analyze the marketing environment, justify a growth option using Ansoff's matrix, conduct a segmentation, targeting, and positioning analysis, and develop a marketing mix for the proposed growth. The assignment is worth 100 marks and must follow formatting guidelines, cite at least six academic references using Harvard style, and be submitted by the given deadline.
Educational Insight Brand Guide
The document provides guidelines for Educational Insight's brand manual. It outlines the company's brand values of being friendly, approachable, and community-centric. It describes the development of the question mark logo to represent curiosity and learning. The brand manual specifies the correct uses of the logo, color palette, typography, and other branding elements. It aims to maintain a consistent brand image across all marketing and promotional materials.
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Corporate Identity and Corporate Identity Audit: Concept And Steps
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BUSI 520Integration of Faith and Learning Responsibility Assign
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Running Head BUSINESS PROBLEMBUSINESS PROBLEM 45Trans.docx
Running Head BUSINESS PROBLEMBUSINESS PROBLEM 45Trans.docx
WHAT DOES IT MEANCommunication is the ability to effectively, acc.docx
WHAT DOES IT MEANCommunication is the ability to effectively, acc.docx
Running Head STRATEGIC COMMUNICATIONS PLAN 111Running.docx
Running Head STRATEGIC COMMUNICATIONS PLAN 111Running.docx
University of St. Thomas, College of Business, Brand Identity Guide
University of St. Thomas, College of Business, Brand Identity Guide
Choosing brand elements to build brand equity by Leroy J.Ebert
Choosing brand elements to build brand equity by Leroy J.Ebert
Make best brand identity strategy for your business branding
Make best brand identity strategy for your business branding
Assignment DetailsThis DB has 4 partsProfessional success de.docx
Assignment DetailsThis DB has 4 partsProfessional success de.docx
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Brand analysis b katya edit
- 1. Part B: Brand Analysis The brand name distinguishing the business school discussed in this report from all others is the Haskayne School of Business. A brand mark that represents the message of the Haskayne School of BusinessActing as a brand mark, its official logo includes is evident in the form of a logo with the name of the school appearing in consistent typography, accompanied by the University of Calgary crest in the core colors (Haskayne School of Business 2010). The brand mark’s uUniform typography pertaining to the Haskayne School of Business brand mark is implemented to strengthen the identity of the Haskayne School of Business and includes the use of Berkeley serif font family for the body texst. , ITC Franklin Gothic sans serif is utilized for headings, factoids and photo captions and while ITC Officina sans serif is allocated tofor headings and quotations (Haskayne School of Business 2010). If Marketing and Communications is not doing the graphic design, Times New Roman serif may be used for body text and Arial sans serif for headings, quotations, factoids and photo captions. A consistent color palette is implemented to convey a uniform tone (Lupton, Phillips, Cole 2008) and increase brand recognition to generate new and repeat sales. The University of Calgary’s yellow and red crest in yellow and red colors accompanyies the typography on the Haskayne School of Business logo. These colors are employed carried out to provide a consistent for consistencyfeel when communicating the Haskayne School
- 2. of Business’ product offering message. PThe psychological implications of these core colors are important significant in conveying uniformity: as red has been linked to ambition adding life and stimulation ofing the brain and while yellow has shown to signify warmth and contentment have been attributed to yellow (Style Weekly 2005). A challenge Communication inconsistencies may arise from in relation to the brand name as the word “Haskayne” may be difficult to quickly memorize and pronounce. This communication inconsistency (Management Today 2006). can negatively influence familiarity due to an individual experiencing difficulty when recalling the name or being unable to correctly pronounce it when carrying out a conversation or attempting to make a recommendation. Difficulties in verbal communication can farther lead to a decrease in brand equity (Lamb, et al. 2010) due to lowered brand awareness and familiarity (Lamb, et al. 2010). AThe overall strategy recommendation forto overcominge this issue involvess continuous to exposuree of an individual to a clearly printed brand name. on numerous occasions. fFront -page logo placement in publications must be mandatory at all times, an increased logo- to- page proportion from 10% to 15% should be implemented and a specific separation margin from the logo to other visual identifiers elements should be implemented dentified to promote clarity and distinction. reduce the commutation challenge.
- 3. References Haskayne School of Business (2010), “The Haskayne Brand,” (accessed November 12, 2010), [available at http://haskayne.ucalgary.ca/brand]. Lamb, Charles W., Joseph F. Hair, Carl McDaniel, Harish Kapoor, Henry Klaise and Richard Appleby (2010), MTKG Canadian Edition. Nelson College Indigenous. http://site.ebrary.com.ezproxy.lib.ucalgary.ca/lib/ucalgary/docDetail.action? docID=10343588 http://proquest.umi.com.ezproxy.lib.ucalgary.ca/pqdweb?RQT=305&SQ=jo%28The %20Ottawa%20Citizen%29%20and%20ti%28The%20psychology%20of%20colour %29%20and%20pdn%2808%2F27%2F2005%29&clientId=12303 http://proquest.umi.com.ezproxy.lib.ucalgary.ca/pqdlink?Ver=1&Exp=11-12- 2015&FMT=7&DID=983638621&RQT=309&clientId=12303