1. HTC Vive Pre Campus Tour – Brand Ambassador Training
Spring 2016
UT Austin
Monday, January 25 – Friday, January 29
AT&T Executive Education and
Conference Center

2. ABOUT THE AROUNDCAMPUS GROUP
WE ARE
COLLEGE OBSESSED.
WE BELIEVE TODAY’S COLLEGE MARKET
CAN’T BE IGNORED.
• Established 42 years ago
• Partnering with over 200 college and universities to create
marketing content
• Brand representation and market research facilitated by our
network of over 800 AroundCampus brand ambassadors

3. A HISTORY OF CAMPUS
MARKETING SUCCESS

4. HTC VIVE PRE COLLEGE TOUR GOALS
• Objective #1: Demonstrate the
HTC Vive to college students
across the country
• Objective #2: Assist in expanding
brand awareness of HTC and the
Vive to the collegiate marketplace
• Objective #3: Grow student
engagement with HTC Vive on
social media

5. WHAT IS THE VIVE?
• The Vive is a Virtual Reality (VR) system being developed in
partnership between Valve and HTC
• HTC manufactures some of the finest consumer electronics on the
planet and Valve is the creator of ground-breaking games such as
Portal and Half-Life, and the leading online platform for games,
Steam
• The HTC Vive headset, powered by SteamVR, is the first of its kind
that enables “360-degree room-scale VR”—which allows you to walk
around and explore the virtual world
• It features the first wireless controllers designed specifically for VR
interaction
• https://www.youtube.com/watch?v=n38gC5xgvBg
Vive headset

6. HTC + VALVE = VIVE PRE
• HTC is the hardware, Valve Steam is the software
• The demo runs on Windows 7 PCs
• Demo kits include: developers edition headset, two
controllers, two light base stations, cables
• Demos provide a platform for total immersion into the
virtual reality experience
• Demo reservations are available for students and staff
on a first come, first serve basis

7. HTC BRAND AMBASSADOR
Expectations, marketing tactics, event support, post-event

8. BRAND AMBASSADOR
EXPECTATIONS
• Dedicate 6-8 hours per week before the
event promoting the HTC Vive and the
campus tour
• Dedicate 8 hours or more to event
execution the week of the tour stop
(Neely will confirm work schedule)
• Communicate regularly with
AroundCampus Campaign Manager and
Tour Managers
– Prompt replies to emails and phone calls
– Team effort

9. EXPECTATIONS, CONT.
• Participate in on-site training the day before the
event begins
– Location and time will be sent out by Neely Droessler

10. PRE-EVENT MARKETING
Two weeks out:
• Join your campus event on Facebook & invite
friends
• Promote on social media using provided
collateral
• Flier campus (flier design provided)
• Pass out ¼ page handouts
• Email relevant student organizations to
promote the event (list will be sent, additional
outreach encouraged)

11. PRE-EVENT MARKETING CONT.
• Make announcements in your student
organization meetings, classes, etc. about
the event
• Invite campus influencers/VIPs to demo
– newspaper editors, athletes, mascot, etc.
– Email Neely to schedule
• Any other relevant promotional opportunities
– Email Rebecca for approval if marketing has a
cost associated

12. PRE-EVENT MARKETING CONT.
One week out:
• Continue promoting on social media
– begin countdown posts 5 days out
(images provided)
• Flier campus again
• Chalk campus
• Follow up on VIP outreach
• If applicable, hand out
giveaways in high traffic areas
of campus

13. EVENT WEEK MARKETING
• Participate in on-site training session
– Tour managers will facilitate for brand
ambassadors and tech ambassadors.
Neely will email location, day and time
details.
• Post yard signs and other event
signage around campus in high traffic
areas (provided by AC)
• Continue posting to social media – call
to action: demo on campus this week
and follow HTC on Twitter and
Facebook

14. EVENT WEEK MARKETING
CONT.
• At the event, encourage students to follow
HTC Vive on social media
– Offer to take a photo for a student while
they’re demoing
– Take photos of the
event for your social
media posts

15. POST-EVENT MARKETING
• Goal: continue the buzz on campus about
the Vive
– Post articles and announcements about the
Vive to social
– Post event photos, videos to social media
• Tag students you know, encourage sharing

16. ADDITIONAL DETAILS
PR, sign up process, reporting work completed, social media

17. PUBLIC RELATIONS
• AroundCampus brand ambassadors are not considered
employees or representatives of HTC or Valve
• You may not partake in interviews with press
• Any questions you do answer need to come directly from
the HTC Q&A sheet with clear communication that you’re
not to be quoted
• If you’re asked a question that is not on the Q&A sheet,
write down his or her information and give it to Neely or
Joe—tell the participant we’ll get back to them
• The Vive is a direct competitor of Oculus Rift, but we do
not comment on competitors products

18. WORK AND TIME REPORTING
• AroundCampus utilizes Basecamp project
management tool
– Upload proof of work completed (photos, videos,
screen shots) to project
– Access to files for fliers, social media collateral, etc.
• Self-report hours worked
– Pay schedule is bi-weekly, direct deposit
– Submit all hours worked each week by Sunday night
– Instructions and link in Basecamp
– Event week hours should also be self-reported
• Check in with Neely when arriving for your shift

19. DEMO SIGNUP PROCESS
• Reservations are scheduled for 20min
and are taken first-come-first-serve daily
• Tell groups, professors, VIPs and any
others to email Neely Droessler at
ndroessler@aroundcampus.com with
questions about reserving a demo slot
• UT Austin details:
– Location: AT&T Executive Education and
Conference Center, Classroom 107
– Date: Mon. Jan. 25 – Fri. Jan. 29
– Hours: 9 AM sign-ups open, 8 PM demos
end
• Walk-ups to the event are welcome
• Parties of 2+ can go back-to-back in the
same demo room

20. HTC SOCIAL MEDIA
• During campaign, Twitter and Instagram
accounts should be public
– Allows HTC & AC to track your social media
activity
• Connect with and follow HTC:
– Facebook:
https://www.facebook.com/HTCVive/
– Twitter: @htcvive, #htcvive, #htcvive
– Instagram: htcvive

21. QUESTIONS
Pre-event: Rebecca Harris
rharris@aroundcampus.com
919-240-6112
@rdubharris
Event week: Neely Droessler
ndroessler@aroundcampus.com
608-235-7809
@neelswheels
Event week: Joe Bright
jbright@aroundcampus.com
336-456-0478

22. NEXT STEPS
• Schedule a conference call with Rebecca to
review this training deck
• Receive fliers, social media collateral, and other
marketing materials from Rebecca
• Email introduction to the other ambassador to
work together on strategy
• Receive email invitation to join Basecamp
– Set up account
• Join the HTC event on Facebook via the
AroundCampus Group Facebook page
• Email and confirm your availability for the event
week with Neely