This document provides information about the company Braham and its team members, products, progress, and financial projections. It introduces Braham as a platform that provides more relevant, accurate and decision-making information than other search engines. It outlines Braham's features and progress to date, and provides financial projections showing increasing revenues and profits over the next two years, with a targeted valuation of 95.64 crores after two years. The document is seeking 75 lakhs in funding for Braham's operations.

1. http://www.braham.in
Presented by Rajeev Shandillya
Braham
J- 57 Vishnu Garden
New Delhi - 18
+91 9810202447
info@braham.in

2. Team
Rajeev Shandillya
Founder & Director
Rajeev Shandillya has over 21 years of rich experience in Operations and Team
Management. Highly effective in maintaining service standards and ensuring
operational policies are well followed. Rajeev focuses highly on effective
planning & implementing effective control measures to reduce operational
costs and delivering on client commitments. Rajeev has been recognized for
outstanding organizational skills, creativity, artistic display, public relations and
an ability to consistently exceed client expectation. Rajeev has excellent
communication & interpersonal skills with ability to work in multi cultural
environment.
As a Director of Braham, Rajeev will focus heavily on achieving
Revenue Targets and improving Operations Management.

3. John Brijesh Rodrigues
Financial Advisor
John Rodrigues is a CA. He has decades of professional experience across
Multinational companies within Telecom, Accounts and Auditing in India. He
has worked as AGM in Tata Consultancy Services Ltd. He worked on major
projects from its inception to steady state. His expertise in Process
management ,MIS Management, Overall Governance ,Audits & Statutory
Compliances, Training & Recruitment ,P&L Management ,Due Diligence. He
Worked as a Domain Lead for Government of Karnataka, Treasury Department
Project. Mainly Process definition and creation of requirement specifications
for Financial-management system for Karnataka State Treasury department,
delving into existing process study and re-modeling development of
automated financial management solution system.
Financial Advisor
As a Chief Accountant and Financial Advisor, John will focus heavily
on Strategic Projects to increase Returns on Investment as well
manage accountancy and tax compliance requirements

4. Problem
Problem: When you search on internet you may get million search results, but not always
the information that you are looking for.
Situation
Search : Best eye doctor at your locality
Search Result: Name of eye doctors registered only in Just dial, Practo, etc
Your decision: Seek advice from Family and Friends on the best eye doctor around
Conclusion: Search results are not helpful for decision making

5. Solution
Approach
Make available local information that are not available on the Internet
Provide Information based on relevancy
Provide Accurate Information
Results
Decision Making information available on search engine

6. Product
Braham is a platform to search for relevant, accurate and decision making information
Features
Make unavailable information available
– Access to more relevant information
Make information available as per accuracy
– Access to Accurate information
Make information specific and reliable
– Ability to take Decision

7. Progress
Progress till date
 Developed Braham
 Made available information such as doctor details that were not available online
 Launched Braham
 Reached 5000 daily viewership
 Receiving enquiries for online promotions
Progress forward (MileStones)
 Upgrading Braham
– To add more unavailable information and make it more relevant, specific and
accurate
 Promoting Braham
– As a first choice for online searching in India
 Gaining clients for Braham
– Those who want to promote their products and services online

8. Target Customer
15 to 35 years 2016 2020
Out of the Total Age
Group
Above 50% Above 55%
Daily hours of usage 5.1 hours 6 hours
Million internet users 231.1 660
Yearly Growth 30% 30%

9. Competitive Factors (Edge Over Other Competitors)
Braham Google Bing Yahoo
Current Share
0 60% 19.7% 13%
Quality
High Quality High Quality High Quality Good Quality
Selection
Takes less time Huge Variety
Takes time
Takes less time Huge Variety
Takes time
Service
Information Information Images & Quick
Highlight
Images & Quick
Highlight
Company
Reputation
New High High Medium
Appearance
Information Adds before the
information
Highly intuitive Less intuitive
Advertising
Less Adds Too many adds Less Adds High Adds
Ad on service
Reasonable pricing Costly Costly Costly

10. Financial Projection
INR 1st Year 2nd Year
Quarter
wise 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
Expenses 43,05,000 43,05,000 61,05,000 65,22,095 89,74,500 89,74,500 85,24,500 93,88,850
Revenues 7,50,000 26,25,000 60,00,000 75,00,000 1,50,00,000 3,00,00,000 5,25,00,000 7,50,00,000
Profit -35,55,000 -16,80,000 -1,05,000 9,77,905 60,25,500 2,10,25,500 4,39,75,500 6,56,11,150
Primary Source of revenue – Ads on Braham.in

11. Funding Requirement
Funding Requirement
75 Lakhs
Valuation
3 Crore
Equity
25%

12. Utilization of Funds
• Utilization of Funds.docx

13. Company Valuation after 2 years
Expected Valuation
95.64 Crore (Profit Multiplier based Valuation)