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The document discusses how customer service is evolving due to more communication channels, higher expectations, and an expectation that customer service will drive business results. It suggests that customer service organizations determine customer intent, obtain additional information from the customer, and communicate resolutions by integrating with core business systems. The document also examines how agents spend their time on tasks like editing orders, handling payment issues, processing refunds and returns, and responding to info requests. It proposes automating routine support issues and improving agent performance through proactive and continued support.









