3. Market OverviewMarket Overview
The online dating industry has gone from a $900 million industry in 2007 to
a $1.9 billion industry in 2012.
The mobile dating market is worth $550 million and
if booming at the same pace, is expected to reach to
$1.4 billion by 2013.
Since 2006, about 17% of married couples have met
by using an online dating site.
А 57% increase in online dating revenues in the past year
Despite the competition research data shows that only 19% of
all daters use one single website to satisfy their needs. Another
19% use two, and 9% use three or more.
That’s a huge number when you convert it to real people who are already in
the game. There is still the potential to attract even more singles from the
39% pool of those who have yet to try online dating services.
87% of singles think online dating is a good way to meet people.
4. Online Dating StatisticsOnline Dating Statistics
Russia
Online dating audience — 18,000,000
ARPPU — $20 per year
Mamba, LovePlanet
Global online
dating profit
$ 4
BILLION
$$
Overall mobile
dating sector will
grow to $1.4 bln
worldwide in 2013
growth
2010 2013
US
Online dating audience — 40,000,000
ARPPU — $239 per year
eHarmony, OkCupid, Badoo
China
Online dating audience —
140,000,000
India
Online dating audience —
150,000,000
Japan
Fukui Marriage‐Hunting Café – is the
government’s new online dating site
for Japanese singles. The service is
aimed at increasing Japan’s fertility
rate of 1.34 children per woman
United Kingdom
The volume of Google
searches on mobile devices
related to dating grew by
215% year to year since
2008
Australia
Currently there are about
1.5mln online dating
accounts. It’s expected to
increase to almost 2mln by
2020