Innovation in bottled products

1. BOTTLED WATER
GLOBAL TRENDS AND INNOVATION
© Macleay Media 2016

2. Packaging
• Minimalist design
• Environmentally sustainable
• Limited Edi>ons
• Bulk formats
• Cans and cartons
• Unique shapes
Purity • Unique sourcing
Posi>oning
• Ultra Premium
• Performance waters
• Plant based

3. SOURCING & PURITY

4. Akuna Blue
NT Beverages (AUS)
Locally sourced from the
Northern Territory
Nakd (NZ)
Rich in natural silica
Purely Sedona (US)
Sustainable sourcing and
packaging
ARTESIAN WATER

5. PREMIUM RAIN HARVESTED
Cape Grim (AUS)
Pure harvested rain water
from Tasmania
King Island Cloud Juice
(AUS)
Sourced from pure King Island
rain
Tasmanian Rain (AUS)
Sustainably manufactured

6. Kona Deep(US)
Deep sea water with
performance benefits
Aqua Carpa>ca (Romania)
Free from nitrates and
targeted at pregnant mothers
UNIQUE water sources

7. PLANT BASED

8. Elmhurst Natural Banana
Water (US)
Packed with benefits of
potassium and electrolytes
Caliwater (US)
Water derived from cactus
with benefits of electrolytes,
an>oxidants and flavonoids
Happy Tree Maple Water
(US)
Half the calories of coconut
water with the same benefits
PLANT BASED WATER

9. Drink Melon (US)
Cold pressed organic
watermelon juice high in
electrolytes
Maple Water (US)
One ingredient 46 nutrients
Siberri Birch Water (US)
Rich in silica with beauty
benefits
PLANT BASED WATER

10. Suja Pressed Probio>c
Water (US)
Vegan probio>c benefits
Recovery Water (US)
Promoted to relieve muscle
soreness
Oxigen (US)
Uses a highly stable
proprietary O4 molecule to
retain oxygen
NATURAL FUNCTIONAL BENEFITS

11. POSITIONING

12. VOS Flavoured (Norway)
Adding subtle on trend
flavours to their premium
range
V8 Infused (US)
Water with the benefits of
fruits and veg
RANGE EXTENSIONS

13. Font credit: Ailerons
Adilson Gonzales de Oliveira
hbps://www.behance.net/agonz