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Bottled water innovation update
This document discusses trends in bottled water packaging, sourcing, and product positioning. It notes trends toward minimalist, sustainable packaging as well as limited editions and bulk formats. It highlights various bottled water brands that source locally or sustainably from unique locations like the Northern Territory in Australia, Tasmania, and deep sea water. Finally, it discusses plant-based waters that provide benefits from ingredients like bananas, cactus, maple, and watermelon and how some brands are positioning waters as functional or extending ranges with flavors.
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Bottled water innovation update
- 1. BOTTLED WATER GLOBAL TRENDSAND INNOVATION © Macleay Media 2016
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