- Polycab fans is a new brand in the fan industry that was launched in February 2014 and has gained a fairly good reach within a short period of time. - They have the widest range of over 140 SKU products across categories like ceiling fans, portable fans, fresh air fans, etc. within a short time span. - Key success factors include competitive pricing, high-quality products including India's first 400 RPM high-speed ceiling fans, extensive distribution network, and plans to set up an advanced local manufacturing facility.