Are you Team SEO or Team SEM? What if we told you that by combining these two forces, you could boost both SEO & SEM at the same time? You’ll be happy to know – you can. But first, let’s make sure you have a solid foundation. Do you feel like you're all in this together, or do you feel like there are some independent islands where people only care about their own goals? The latter is a common scenario. Sometimes, it can be far too easy for marketers to work in silos and focus only on keyword rankings or CPC ad performance. Whichever team you're currently on, digital marketing is more powerful when teams work together. We’ll show you how to build a foundation of paid and organic synergy. Watch now and learn the strategies and benefits of aligning paid and organic efforts to maximize your marketing team's ROI. You'll discover how to: - Integrate paid and organic search marketing in your marketing strategy. - Build a new paid search campaign using organic insights. - Optimize existing paid initiatives with organic insights. Conductor's VP & Head of Account Success, Michael Bruh, and LibbyInside's CEO & Founder, Daniel Olduck, will demonstrate how to build a strong, synergistic organic and paid foundation. Many companies still struggle to navigate the complexities of paid insights and leverage SEO best practices for paid landing pages. This webinar explains how to maximize spending and boost performance by bringing SEO and SEM teams together.