The document discusses the development of a brand identity for Bolton Cares Limited, a new social care organization spun off from Bolton Council. Key aspects of the process included: 1) Conducting visits to various care facilities to engage with staff and clients to understand the business and its customers. 2) Integrating creative presentations and workshops with staff, clients, and stakeholders to gather feedback and insights to improve the brand identity. 3) Creating a brand and strategy that is unique to the marketplace and focused on an engaged local community.