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BMXTREME
FEST
ZÁVĚREČNÁ ZPRÁVA
2021
SPORTOVNĚ
HUDEBNÍ
FESTIVAL
7. ročník - 2 denní program
7. ročník - 2 denní program
1 000 000 osob - mediální zásah
1 000 000 osob - mediální zásah
700 000 Kč - rozpočet akce
700 000 Kč - rozpočet akce
50 závodníků - PRO & amateur
50 závodníků - PRO & amateur
Mistrovství ČR v BMX minirampě
Mistrovství ČR v BMX minirampě
5 kapel + 9 DJů na 2 stagích
5 kapel + 9 DJů na 2 stagích
Promítání BIKE filmů
Promítání BIKE filmů
Pumptrack a další aktivity pro
Pumptrack a další aktivity pro
veřejnost
veřejnost
KOMUNIKACE
WEB
2500 návštěv
1900 unikátních
uživatelů
Grafika
Grafika
KAMPAŇ
Televize
01
Facebook + Instagram
03
Public relations
02
Influenceři
04
Outdoor
05
CNN PRIMA - SHOWTIME 19. 9. 2021 - 893 tis. shlédnutí
ELEMENT - 103 tis. shlédnutí (TV Nova Sport & Action, Voyo)
TV ÓČKO BLACK - promo spot
1 mil. shlédnutí
Televize
Public relations
tisk + online - více než 20 článků
Hitrádio Vysočina, Expres FM
Facebook + Instagram
FB + IG kampaň: dosah 108 300 lidí, zobrazení 231 000 lidí
Facebook událost: dosah 57 000 lidí
Influenceři
Hlavním ambasadorem akce byl Michael Beran
@michaelberan - 30,1 tis. followers na IG a 37 tis. na FB
promo na akci sdílely kapely a DJs, záběry z akce BMX jezdci a návštěvníci
Outdoor
200 ks plakátů A2 + velkoformátové bannery
Mediální zásah
Kampaň k letošnímu festivalu + výstupy z něj zasáhly přes 1 mil. osob
TV, rádio, články v tisku, online články, plakáty, sociální sítě &
influenceři
Video
K festivalu vzniklo promo video, ale i závěrečné aftermovie a RAW cut
(videa jsou ke shlédnutí na našich sociálních sítích)
Fotoreport
Partnerské aktivace
V rámci festivalu měly partnerské aktivace značky: Česká Spořitelna,
Jägermeister, Objevte Více a STR8.
Partnerská aktivace - BEKO
Pro partnera BEKO jsme realizovali aktivaci značky ve spojení s nejlepším
českým BMX jezdcem Michaelem Beranem - výsledkem byl BEKO best
trick contest a reklamní video na Youtube.
PANSKÝ
DVŮR TELČ
Festival proběhl v nově
zrekonstruovaném areálu
Panského Dvora Telč, který
se nachází v těsné blízkosti
historického centra a poskytl
ideální zázemí pro pořádání
akcí.
Sedmý ročník legendárního
BMXtreme festu se konal
17. - 19. 9. 2021 v areálu
Panského Dvora v Telči.
Navzdory výzvám v podobě
covidových opatření a počasí se
nám podařilo úspěšně navázat
na předchozí ročníky.
DĚKUJEME ZA SPOLUPRÁCI!
roman.cermak89@gmail.com
+420 737 412 820

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BMXtreme fest 2021 - závěrečná zpráva