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2. VISION
• To break all the conventional approaches to furniture
design and make MAGNITURE 'the furniture on our
demand'.

3. MISSION
• To create furniture through magnetic levitation and make the
customers experience wonder of science and
technology suspended in air which will bring out the child in
you. It is also helpful for physically challenged persons in
floating through air sitting in the chair.
• To bring out a self reliant furniture
• To saves trees and preserve the environment.

4. INTRODUCTION
• Magniture simply refers to Magnetic furniture. It uses the combination
of diamagnetic material and permanent magnet to create furniture
through magnetic levitation. You will feel yourself weird since being
suspended in air which will bring out the child in you. It is also helpful
for physically challenged persons in floating through air.
• Magniture can also produce the electricity needed for its functioning. It
will seem as if room tile until activated by electric current. Once
activated you can adjust the shape of furniture (say, into cot, table, etc.)
by adjusting the magnetic field.

6. STRENGTHS
• Superior quality of products that fulfil their function and last a
long time
• The use of the product can help to reduce the use of traditional
wood furniture while also preventing deforestation.
• The product can be used to replace all of the furnishings in a
facility.

7. WEAKNESSES
• High price point for most products leading to customer
base segmentation
• The business is purely commercial, with no products or prior
experience selling for dwellings.
• Because the product is new, it has a low level of industry
awareness.

8. OPPORTUNITIES
• Address critical customer needs through development of
innovative technology
• Develop and advertise a brand identity
• Build up an economy of scale by increasing production
capabilities if sales figures justify it

9. THREATS
• Lack of focus on branding, leading to poor customer
recognition
• Competitors are obtaining a greater portion of the market.

10. BUDGET
• Skimming price:
• Magniture is a premium product and first of its kind, hence there is no competition. So, we
use high price at the beginning for enhanced brand perception and long-term advantages.
• Competitive pricing:
• Once there are other competitors in the market, we will change the price according to
competition.