Project on wooden works

3. • Woodworking is the activity or skill of making items from wood, and includes cabinet
making (cabinetry and furniture), wood carving, joinery, carpentry, and woodturning.
About Company
• Artisan woodcrafts provides one of the best quality of wood crafts with reasonable price.
• Our company specialises in designing and creating unique items such as customised
Wooden Pen Stand, Wooden Hand Fan, Wall Hangings, Show Pieces And Other
Wood Crafts.
• We pride ourselves in building unique handcrafted items from locally sourced wood.
• Our team takes pride in our work which we craft in the spirit of excellence.
• Our products are crafted from the best quality woods available in a variety of shapes and
sizes.

4. • Artisans woodcrafters will become the most
respected manufacturer of woodwork in the
manufacturing industry of wood in India.
• We will set the industry standard for excellence in
customer service, quality and value of product.
• Providing a good place to work.
• We aim at being one of the best woodcraft
manufactures of various kind of wood products
designed with functionality, high quality and
affordable prices in mind.

5. • We recognize that our customers come first in our endeavors, and we will put their
needs first in our daily efforts.
• We will strive to make Company a good place to work.
• We will become and remain a major innovator of quality woodwork in the
woodworking industry.
• We will work together to be a profitable company to provide our fellow associates
with job security and the means to support themselves and their families.
• We believe that every associate of Artisans Woodcrafters Company is important to
the success of our company and we will freely give each other respect and
cooperation in our daily efforts.

6. • Our products are crafted from the best solid woods.
• Available in a variety of shapes and sizes and can be
personalized.
• These are excellent special occasion gifts.
• Every product is handcrafted and hand finished
resulting in the highest of quality.
• Our offered items are creatively designed by our deft
professionals using premium grade wood with the
help of progressive techniques.
• Smooth edges , Intricate designing , Beautifully
crafted

8. Traditional woodworking will soon become a niche market. The
future of this craft undeniably includes competition with
technological advances.
Working with wood is a skill very much needed in the future, and
not just for home-building. Woodworking traditions make up an
entire industry of their own.
Woodworking finds its value in the one-of the unique limited-
edition products .
A recent survey of these manufacturers found more than half of
the respondents supply products to the residential market and also
sales to commercial markets is strong.

9. The Project Profile is based on the following presumptions:
• Working hours/shift : 8 hrs.
• No. of shift/day :3
• Working days : 300
• Value of machinery and equipment : Taken on the basis of A particular supplier
• Labor charges : As per State Government’s Minimum Wages Act.
• Value of raw material: As per local market Packing material/others rate (on whole sale rate)
• Land: Rented
• Pay-back period 3 Months

10. We offer a variety of products and services. A list is
available below which outlines items that are made by our
company
Types of products
• Pen Stand
• Wall hangings
• Hand fan
• Show pieces
• Organiser box
All the above products are available in different varieties
of wood like Jatoba ,cherry, padauk, maple, teak wood,
birch, ash.

11. A lot of skill and hard work goes into every piece of Indian wooden handicraft. It mirrors Indian
culture, and each handicraft is a masterpiece in its own right. Let's take a peek at the actual process
which goes into creating a piece of wooden handicraft.
• Raw wood available in the form of logs is cut into planks of desired thickness and length.
• The piece of wood is then seasoned to obtain a texture which is favorable for carving.
• Decorative patterns are first drawn on the wood with a pencil.
• The design is then carved into the wood with a carving tool.
• Craftsmen inlay the wooden handicraft with metal, bone, or wood which gives off a contrast
effect, enhancing the intricacies of the carved design.
• Different pieces of carved wood are joined together to make complete, functional objects.
• A protective coating is applied with a suitable wood finish.

15. • Injury while handling the machinery
• Wood dust is a nearly invisible threat and the top hazard to woodworking facilities.
Precautions - Local exhaust ventilation (LEV) is one of the most effective ways to control
wood dust and also installation of saw dust extractor. Also employees are given mask to wear
while working.

16. • Expanding our Market base
• New Market offerings ( like
kitchen accessories ,cabinets
etc )
• Venturing with new
companies

18. • Male of 50 to 55 years old , educated , married
• Professionals like doctors , lawyers , teachers , etc.
• Normally the person will be very handy ,they like physical
projects, such as taking care of their home and lawn.
• Women of around 50 to 60 years old .
• Type of person who buys this values time, skill, and craft.
As such, they’re willing to pay for quality products.

20. • Sales promotion
• advertising - we are advertising our
product, or brand in newspapers, radio,
television, magazines, outdoor signage
and online.
• personal selling - We are using
effective personal selling methods which
relies on good interpersonal and
communication skills, excellent product
knowledge and the ability to sell product
benefits to prospective customers.

21. •Direct marketing - Involves sending letters, emails, pamphlets and
brochures to individual target clients, often followed by personal selling
or telemarketing.

22. • Pricing strategies :We are using of different pricing techniques that is
1.Price skimming 3.Geographical pricing
2.Odd pricing 4.Price discount
• We are analysing competitor price , cost offers and then we select
pricing method.

23. • Loyalty marketing : we focus on bringing
back and retaining existing and past customers
with initiatives and incentives—which is better for
the business.
• Using social media platform : Promoting
our products in different social media’s like
Facebook , instagram ,YouTube , Twitter , Etc
• Positioning strategies : In positioning, the
marketing department creates an image for the
product based on its intended audience.

24. ACTIVITIES :
We are informing our target audience about the advantages of our
business through a series of activities that include advertising, online
presence, seminars, webinars, promotions, giveaways, interviews, and other
smart ways of using media. Each and every action you take must maintain
the relation with your marketing strategy.

26. Figure shows a multichannel marketing
system.
In the figure, the producer sells directly to
consumer segment 1 using catalogs,
telemarketing, and the Internet and reaches
consumer segment 2 through retailers. It
sells indirectly to business segment 1
through distributors and dealers and to
business segment 2
through its own sales force.

27. Strength
• Strong free cash flow
• Products available in variety of designs made by professionals
• Gives classy and antic look
• Considered to be the best gift on special occasions
Weaknesses
• No company history
• Small initial customer base
• New staff
• Lack of leverage with new relationships

28. Opportunities
• New products & processes
• Bringing new technology into the industry
• Developing a new reputation
• Hiring new talent
• New innovations and applications of our
technology
Threats
• Impact of new legislation
• Technologies developed by competitors
• Challenges in building a talented staff
• Retaining key staff members
• Market demand fluctuations

30. FIXED CAPITAL
DESCRIPRION AMOUNT(Rs)
Machineries 3,50,000
Office equipment (computer ,table ,chair
,desk etc)
50,000
Total 4,00,000

31. Machines and Materials Used
• Machines Cost
Cutter Machine Rs.1481
Thickness planer Rs.3146
Table Saw Blader Rs.68/piece
Wood Chisel Rs.137
Sander Machine Rs.4898
Router Table Rs.822
Clamp Rs.771
Miter Saw Rs.5751

32. RECURRING EXPENDITURE
DESCRIPTION QUANTITY AMOUNT(Rs)
Wood 10 pieces /
month
17,60,220
Stationary
( Glue ,Spray ,Tape ,
Marker)
As per req 55,200
Total 18,15,420

33. Other Materials
Materials Cost
• Glue gun Rs.255
• Spray lacquer Rs.250
• Masking Tape Rs.215
• Marker Rs.200

34. In details
Wood Types Used
Wood Cost
• Jatoba Rs. 550 / square feet
• Cherry Rs. 1350/ cubic feet
• Padauk Rs.2850/ cubic feet
• Maple Rs.1200/cubic feet
• Teakwood Rs.2500/cubic feet
• Birch Rs.129/square feet
• Ash Rs.1200/cubic feet

35. SALARY AND WAGES (Per Annum)
DESIGNATION NO OF
EMPLOYESS
SALARY (Rs) AMOUNT (Rs)
Production and
Marketing Manager
1 10,000 1,20,000
Machine Operators 6 7,000 5,04,000
Checking and
Packaging
3 5,000 1,80,000
Designers ,Carpenters 8 7,000 6,72,000
Office Assistant 2 5,000 1,20,000
Total 15,96,000
+ perquisites (20%) 3,19,200
Total 19,15,200

36. OTHER EXPENSES(Per Annum)
DESCRIPTION AMOUNT(Rs)
Rent 96,000
Marketing and advertisement expense 48,000
Postage and stationary 8,400
Repairs and Maintenance 6,000
Travelling and Transportation 24,000
Insurance 6,000
Telephone and Mobile 24,000
Packaging 12,000
Electricity Bill 45,000
Total 2,69,400

37. WORKING CAPITAL
ASSESSMENT
DESCRIPTION AMOUNT (Rs)
Raw Materials (req per
year)
13,50,000
Work-in-progress 50,000
Finished Goods 2,00,000
Bills Receivable 3,00,000
Total 1900000
71%
3%
10%
16%
Working Capital
Raw Materials
Work-in-
progress
Finished Goods
Bill Receivable

38. COST OF PRODUCTION
Sl.N
o
DESCRIPTION AMOUNT(Rs)
1 Direct Materials 37,57,020
2 Direct Labour 22,77,875
3 Manufacturing Overhead 52,500
4 Administrative Overhead 3,45,832
Total 64,33,227

39. COST AND PRICE OF PRODUCT
PRODUCTS COST (Rs) PRICE PROFIT(Rs)
Wooden Pen stand Rs. 132-1760 Rs. 150 - 2000 Rs.18-290
Wooden Hand fan Rs. 176-704 Rs. 200 - 800 Rs. 24-96
Wooden Wall hangings Rs. 132-2640 Rs. 150 - 3000 Rs. 18-360
Wooden Showpieces Rs. 176-3080 Rs. 200 - 3500 Rs. 24-420
Wooden Organiser box Rs. 88-2690 Rs. 100 - 3000 Rs. 12-360
Profit Margin is 12%

40. Cost of Production Rs. 64,33,227
Selling and Distribution
overhead
Rs. 15,00,000
Total Cost Rs. 79,33,227
Profit Margin @ 12% Rs. 9,51,987
Selling Price Rs. 88,85,214
Profit and Sales per annum
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
1
6,433,227
1,500,000
951,987
Chart Title
Profit Margin @12%
Selling and Distribution Overhead
Cost of Production

41. MEANS OF FINANCE
• Total cost is 55,97,395
• Promoters Contribution is 10% 5,59,739
• Total 50,37,656
• Loan to be received by bank 50,37,656
10%
90%
Chart Title
Promoters
Contribution
Loan from
Bank