How important social media is important in building a brand nowadays. With Indian context examples.

1. THE ONE THING YOU
MUST GET RIGHT
WHEN
BUILDING A BRAND
GROUP 9 (SECTION B) | Brand Management
MANEPALLI CHAITANYA VIHARI (PGP 31212) | RAGI G R (PGP 31220) | KOUSHIK DAS (PGP 31385) |
ROUXEL MARIE (IEP 17004)

2. RISE OF
MARKETERS
SHOULD FOCUS
ON IT

3. Why Social
Media? GLOBAL
INDIA TIME SPENT WITH MEDIA

4. How Social Media fit in
brand equity pyramid?

6. SOCIAL MEDIA AS TOOLS FOR

7. SOCIAL MEDIA BOOST
Gather Consumer Insights
AND

8. Participants are :
❏Engaged
❏Find the platforms authentic
❏Trust on it
Active communities → by ceding controls
WHY IS IT WORKING

9. LOSE SIGHT OF
FUNDAMENTALS
NOT KEEPING
PACE WITH
SOCIAL MEDIA
DEVELOPMENTS
DISTRACTION

10. Marketing Playbook

14. AXIS BANK – PING PAY

15. Maggi comeback!!
#WeMissYouToo Campaign
Focus → Socialization → emotional connect
,

16. Building trust
Innovation

17. Urban Ladder Improving
Innovating beyond familiar
Building
trust

18. Less vagueness, more firmness
Showcase your Achievements
Innovation
Motivation
Direct Communication
Amplify
How that
one thing
drives a
brand?
Create new
market
Obsolete
some
business
Increase
risk of social
media
Impacts

19. Don’t
throw out
your
playbook
Use
primarily
for
insight
Go viral,
but
protect
brand
Engage,
but
follow
social
rules

20. REFERENCES
http://lighthouseinsights.in/social-media-in-india-2015.html/
http://forbesindia.com/article/kenanflagler/how-brands-can-increase-engagement-
and-leverage-social-media-platforms/39695/1
The One Thing You Must Get Right When Building a Brand Harvard Business
Review, Vol. 88, No. 12. (December 2010), pp. 80-84 by Patrick Barwise, Séan
Meehan