SlideShare a Scribd company logo
Roaming Assurance
Guarantee customer call usage & experience
Webinar Presenters
2
Bryon Lowen
Vice President Telco at QualiTest
John Davies
Managing Director at BluGem
Agenda
3
Roaming Growth & Smart
Phone Usage
Roaming Challenges
Summary & QuestionsRoaming Test Solution
Introduction
Agenda
4
Roaming Growth & Smart
Phone Usage
Roaming Challenges
Summary & QuestionsRoaming Test Solution
Introduction
About
QualiTest
| QualiTest was recognized as the
only visionary pure play QA and
Testing Service Company in
the “Magic Quadrant”
5
About
BluGem
6
BABT
Accredited
Quantifiable
Accuracy
Patented
Technology
10 Years+ TCG
& Roaming
Partnership
• Accuracy &
Automation
of the TCG
Roaming
Test
Solution
• Flexibility &
Size of the
crowd
7
Joint customers
8
Agenda
9
Roaming Growth & Smart
Phone Usage
Roaming Challenges
Summary & QuestionsRoaming Test Solution
Introduction
Roaming
Growth
10
|Last 5 years (2010 > 2015)
|Smartphone subscriptions from 500m to 5b
|Same period data traffic increased 40x
|International travel up 20%
Source: Ericsson ConsumerLab
Smart Phone
Data Usage
|Number of devices
|Increase in data hungry apps
|Constant connectivity
11
Agenda
12
Roaming Growth & Smart
Phone Usage
Roaming Challenges
Summary & QuestionsRoaming Test Solution
Introduction
External
Challenges
13
Controlling external
factors
Revenue and Fraud
leakage costs the industry
$23 billion annually
April 2016, The European
Commission further
slashed call rates
Roaming
Challenges
14
|Verify Call usage
|Avoid ‘Bill Shock’
|Network Traffic Steering
|Call Quality
|Customer Experience
|Fraud
Build strong Roaming partner agreements &
Revenue Assurance controls with QoS monitoring
Network
Risk / Test
Scenarios
15
ROW vs
EU rates
Partner
welcome
message
Roaming
Cap &
limit
Roaming
bundles
In/out-
bound
calls
Data
usage
Time
zone &
dial
codes
Roaming Test Challenges
16
Cost
Geographical “Zones”
Customer Experience
The customer is always right, have no patience and is rarely loyal. The end user
roaming experience is key. With a saturated market customer retention is
essential.
With growing legislative direction any failure or perceived failure to comply is
likely to mean lost revenues.
How do you test on the same baseline across roaming zones, for both Data and
Voice in a reasonable timeframe? And repetitive?
Agenda
17
Roaming Growth & Smart
Phone Usage
Roaming Challenges
Summary & QuestionsRoaming Test Solution
Introduction
How does it work?
Brazil Crowd Tester 1
Crowd and TCG
calls are
executed to global
roaming carrier
networks
Africa Crowd Tester 2
BluGem Sim array base unit. Sims are
switched as required for roaming TCG
global tests
BluGem USA TCG unit
China Crowd Tester 3
Roamer Service Project Manager,
organises TCG and Crowd test cases
Test Call Generation – CDR reconciliation & call rating - CEM, QoS, RA and Fraud Sim Box
All Crowd & TCG calls are
scheduled by PM, for a unified
Roaming Service in over
220 Countries
Crowd test manual calls for CEM, QoS and Fraud Sim Box
Roamer Service management
summary report
18
Roaming Test Solution
Features Function Value
Crowd
• Real consumer testing
• Crowd Testing
• In-the-wild Testing
• 2.5 million Tester community
• 223 countries
• Office locations globally
• Functional
• Usability
• Localisation
• Load
• Security
• Cross device/OS coverage
• Expert sourcing – Bespoke teams
• Demographics
• Technologies
• Skillsets
• On Demand
TCG
• Test Call/Event generation
• CDR reconciliation & rating
• Real-time Prepaid USSD call rating
checks
• Track all network notification
subscriber messages
• Roaming 4G Data Streaming
• Test Call Generation
• Roaming Sim Server
• CDR Re-Rater
• CEM
• Fraud/Sim Box
• Real -time analytics
• Supports bulk call volumes
• SMS tracking to reduce ‘Bill
Shock‘ events
• 4G-LTE Data streaming via apps
that include Facebook, Netflix,
Spotify, YouTube etc.
19
Fraud Bypass/Sim Box Detection
20
Call reselling affect revenues
Support any country location for
Fraud Bypass calls
Crowd Testers provide test
country Sims
2.5 million testing community
223 countries
worldwide
QualiTest’s
Global
Crowd
21
Typical Test Scenarios
22
Welcome
Messages
Traffic
Steering
Voice QOS
Cross
zones
New
propositions
Data
charging –
spending
limits
Device
variety
Postpaid &
Prepaid
(camel)
Supplementary
Services
Global
zones
VOIP quality
Network
integration
tests
4G testing
Smart Phone
data traffic
Agenda
23
Roaming Growth & Smart
Phone Usage
Roaming Challenges
Summary & QuestionsRoaming Test Solution
Introduction
24
Summary
| Protect key roaming risk areas:
| Fluctuating regulations on roaming charges
| Traffic Steering (and the wholesale rates based on the selection)
| Call quality experience and the technological advances
| Fraud interconnection bypass revenues
| Impact on the customer’s network experience
| Roaming Test Solution
| Combines bulk volume automation & accuracy of TCG with power of the
global crowd
| Roaming experience using real phone devices & conditions
| Access to over 2.5 million testers in 220+ countries
| Fully managed roaming service with dedicated project manager
25
www.QualiTestGroup.com
Thank you
www.BluGem.com

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BluGem_QualiTest Webinar - Roaming Solution v1 01 BDL 150616 no notes

  • 1. Roaming Assurance Guarantee customer call usage & experience
  • 2. Webinar Presenters 2 Bryon Lowen Vice President Telco at QualiTest John Davies Managing Director at BluGem
  • 3. Agenda 3 Roaming Growth & Smart Phone Usage Roaming Challenges Summary & QuestionsRoaming Test Solution Introduction
  • 4. Agenda 4 Roaming Growth & Smart Phone Usage Roaming Challenges Summary & QuestionsRoaming Test Solution Introduction
  • 5. About QualiTest | QualiTest was recognized as the only visionary pure play QA and Testing Service Company in the “Magic Quadrant” 5
  • 7. Partnership • Accuracy & Automation of the TCG Roaming Test Solution • Flexibility & Size of the crowd 7
  • 9. Agenda 9 Roaming Growth & Smart Phone Usage Roaming Challenges Summary & QuestionsRoaming Test Solution Introduction
  • 10. Roaming Growth 10 |Last 5 years (2010 > 2015) |Smartphone subscriptions from 500m to 5b |Same period data traffic increased 40x |International travel up 20% Source: Ericsson ConsumerLab
  • 11. Smart Phone Data Usage |Number of devices |Increase in data hungry apps |Constant connectivity 11
  • 12. Agenda 12 Roaming Growth & Smart Phone Usage Roaming Challenges Summary & QuestionsRoaming Test Solution Introduction
  • 13. External Challenges 13 Controlling external factors Revenue and Fraud leakage costs the industry $23 billion annually April 2016, The European Commission further slashed call rates
  • 14. Roaming Challenges 14 |Verify Call usage |Avoid ‘Bill Shock’ |Network Traffic Steering |Call Quality |Customer Experience |Fraud Build strong Roaming partner agreements & Revenue Assurance controls with QoS monitoring
  • 15. Network Risk / Test Scenarios 15 ROW vs EU rates Partner welcome message Roaming Cap & limit Roaming bundles In/out- bound calls Data usage Time zone & dial codes
  • 16. Roaming Test Challenges 16 Cost Geographical “Zones” Customer Experience The customer is always right, have no patience and is rarely loyal. The end user roaming experience is key. With a saturated market customer retention is essential. With growing legislative direction any failure or perceived failure to comply is likely to mean lost revenues. How do you test on the same baseline across roaming zones, for both Data and Voice in a reasonable timeframe? And repetitive?
  • 17. Agenda 17 Roaming Growth & Smart Phone Usage Roaming Challenges Summary & QuestionsRoaming Test Solution Introduction
  • 18. How does it work? Brazil Crowd Tester 1 Crowd and TCG calls are executed to global roaming carrier networks Africa Crowd Tester 2 BluGem Sim array base unit. Sims are switched as required for roaming TCG global tests BluGem USA TCG unit China Crowd Tester 3 Roamer Service Project Manager, organises TCG and Crowd test cases Test Call Generation – CDR reconciliation & call rating - CEM, QoS, RA and Fraud Sim Box All Crowd & TCG calls are scheduled by PM, for a unified Roaming Service in over 220 Countries Crowd test manual calls for CEM, QoS and Fraud Sim Box Roamer Service management summary report 18
  • 19. Roaming Test Solution Features Function Value Crowd • Real consumer testing • Crowd Testing • In-the-wild Testing • 2.5 million Tester community • 223 countries • Office locations globally • Functional • Usability • Localisation • Load • Security • Cross device/OS coverage • Expert sourcing – Bespoke teams • Demographics • Technologies • Skillsets • On Demand TCG • Test Call/Event generation • CDR reconciliation & rating • Real-time Prepaid USSD call rating checks • Track all network notification subscriber messages • Roaming 4G Data Streaming • Test Call Generation • Roaming Sim Server • CDR Re-Rater • CEM • Fraud/Sim Box • Real -time analytics • Supports bulk call volumes • SMS tracking to reduce ‘Bill Shock‘ events • 4G-LTE Data streaming via apps that include Facebook, Netflix, Spotify, YouTube etc. 19
  • 20. Fraud Bypass/Sim Box Detection 20 Call reselling affect revenues Support any country location for Fraud Bypass calls Crowd Testers provide test country Sims
  • 21. 2.5 million testing community 223 countries worldwide QualiTest’s Global Crowd 21
  • 22. Typical Test Scenarios 22 Welcome Messages Traffic Steering Voice QOS Cross zones New propositions Data charging – spending limits Device variety Postpaid & Prepaid (camel) Supplementary Services Global zones VOIP quality Network integration tests 4G testing Smart Phone data traffic
  • 23. Agenda 23 Roaming Growth & Smart Phone Usage Roaming Challenges Summary & QuestionsRoaming Test Solution Introduction
  • 24. 24 Summary | Protect key roaming risk areas: | Fluctuating regulations on roaming charges | Traffic Steering (and the wholesale rates based on the selection) | Call quality experience and the technological advances | Fraud interconnection bypass revenues | Impact on the customer’s network experience | Roaming Test Solution | Combines bulk volume automation & accuracy of TCG with power of the global crowd | Roaming experience using real phone devices & conditions | Access to over 2.5 million testers in 220+ countries | Fully managed roaming service with dedicated project manager
  • 25. 25