Blue Yonder provides predictive applications to optimize retail operations like pricing, replenishment, and marketing through automation. Their apps use batch and streaming data, predictive models, and real-time options to help customers reduce costs and risks while increasing revenue and profits. Some key results for customers include reducing out-of-stock rates by 6x, increasing revenue by 8%, and improving marketing ROI 2x through targeted campaigns. Blue Yonder has over 150 employees including 90+ data scientists across three locations.

3. Blue Yonder’s Retail Apps
Lars Trieloff | @trieloff @byanalytics_en

4. Amazon
Retail as we know it

5. Blue Yonder Customers

6. — Dr. Michael Feindt, Blue Yonder’s Founder
“The key to successfully
applying predictions is not
prescription, but automation”

7. Predictive Apps in a Nutshell
Batch and streaming data ingestion, batch
and streaming delivery (with real-time option)
Reduce risk and cost » increase revenue and profit
Trend Estimation Classification Event Prediction
Optimize Returns
Collect Data Predict Results Drive Decisions

8. — Everyone at Blue Yonder, all the time
99% of all business decisions
can be automated

9. Data-Driven Decisions in Retail
Pricing
• Optimize prices automatically
through discovery of demand
forecasts & true price elasticity
• High-level, strategic KPI goals
(revenue, margin) translated
into 100.000+ daily price points
• Cross-channel, minimal training
impact through 99%
automation
Replenishment
• Optimize store and supplier
orders through discovery of
demand & risk modeling
• High-level, strategic KPI goals
(out of stock, range) translated
into 1.000.000+ daily orders
• Works for all levels of the
supply chain, from store to
supplier with 99% automation
Marketing
• Optimize direct marketing and
loyalty program targeting
through uplift modeling
• High-level, strategic KPI goals
(marketing ROI, reach)
translated into targeting
• Ideal for optimizing high-
impact marketing channels like
catalogs

10. Results

11. Does True Lift Demand Special
Decisions?
Replenishment/supply chain: reduce out of stock rate by -6x
(equals revenue +3,5%), simultaneously reduce write-offs
Pricing: increase revenue +8%, increase gross profit +6%,
simultaneously reduce return rates, win new customers +3%
Targeting: reduce circulation by -50%, keep revenue
marketing ROI 2x or increase revenue +15% at same budget

12. 150 Employees, 90+ Data
Scientists, 3 Locations
London Hamburg
Karlsruhe

13. Results
Company
Blue Yonder: 99% automated
decisions with Predictive
Applications
• Europe’s leading provided of predictive apps in
the Cloud
• 90+ PhD Data Scientists, world leading
predictive applications platform
• 6% margin lift for price optimization of
150.000 products at Otto
• Significant savings/revenue growth for
Kaufland with replenishment optimization

14. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®