The Blue Jays are facing declining attendance and need to engage younger fans. They plan to partner with TimePlay and the Argonauts to boost engagement. TimePlay will allow fans to compete in sections using their phones. A marketing plan includes social media, promotions with the Argonauts, and pop-up events featuring both teams. Risks like COVID-19 impacts or slow TimePlay adoption are mitigated with alternate locations, promotional videos, and permitting pop-ups in advance.