Blu-Ray and HD DVD were competing formats for high-definition optical discs released in 2006, with Blu-Ray holding more data capacity and support from major studios. While HD DVD could hold 30GB total across two layers, Blu-Ray discs offered up to 128GB in a single layer and maintained consistent video quality throughout films. Blu-Ray ultimately won the format war due to its financial backing from studios and technological advantages over HD DVD such as greater storage capacity and consistent video quality for full-length films.