Introduction to BluB0X

1. Security Re-imagined

2. Does your security system match the world we live in?
cloud, web and internet 24/7
mobile, wireless and always connected
collaborative and social
streaming and video centric
simple, convenient and integrated
automatic upgradesonline shopping
open source, open platform
do-it-yourself (DIY)
automated and smart
exceptional customer service
If not, maybe its time for a change…

3. Cloud
Security 4.0
TM
SECURITY 4 THE WORLD WE LIVE IN
Hosted
Security in
the Cloud
Any Device
Any Where
Any Time
Natural
Biometric
Identification
End-to-End,
Out-of-the-BØX
Unified Apps
Open
Hardware
Platform
Automated
Smart
Systems
INTRODUCING
+ Mobile
+ Biometric
+ Unified
+ Open
+ Smart

4. The World is Always Changing.
Disruptive technology. New benefits. Adoption. Repeat.
And so it is with Physical Security
It has gone through 3 generations of disruptive technology cycles. Each
one lasting about 15 years. Each one replacing old technology with new.
1970
Security 1.0
We are now at the dawn of Security 4.0
The 4th generation of disruptive technologies that will shape the
security landscape for the next 15 years.
Mobile Devices
Cloud / Wireless
Biometric
Browser / Web
Unified Apps / Smart Systems
Camera Appliance
+ Video-as-a-Service
Mainframes
Mainframe-Terminal / No Network
Mag Stripe
DOS / Basic
Programs
VCR
Servers
Client-Server / Ethernet
Wiegand
Windows / C++
Applications
DVR
PCs / Laptops
Data Center / Internet
Proximity
Windows / .NET
Application Suites
NVR
1985
Security 2.0
2000
Security 3.0
2015
Security 4.0

5. Security 4.0 is the Next Era.
New architecture. New technology. New benefits.
Hosted Security in the Cloud
True Mobile Security
Person Reader
Conventional Devices
Unlock the door with your
phone. Notify distribution
groups via email and text.
Remotely monitor and
control all portals, elevators
and alarms from any
device, anywhere, anytime,
any browser.
All IP based. Plug ‘n play into
existing network infrastructure.
Camera Appliance + VaaS
Less onsite equipment to worry about.
More and better computing power for
less. More advanced capabilities. All
applications pre-exist. No software to
install. Updates are automatic. Built in
redundancy and high availability.
Collaboration, speed and efficiency.
100% system functionality is available on
any device, anywhere, anytime, any
browser. All applications are unified, web
based and cover all major security
functions.
Open Hardware
Person readers can supplement
or replace card readers for a
more secure, convenient and
natural experience. No more
cards!
Recording, analytics and playback are done at the
camera. “Important” video is sent to the cloud.
Internet
connection
TM

6. We Have the Products and Services
that Deliver Security 4.0
TM
BluCARE
SERVICE
BluBUY
E-COMMERCE
BluCHIP
HARDWARE
BluSKY
SOFTWARE
A simple yet powerful hosted security
software platform that unifies all major
security applications and works on
any device, anywhere, anytime and
any browser. Nothing to install, easy
to use and easy to support.
§ Hosted Security Platform
§ Access Control Management
§ Alarm Management
§ Video Management
§ Visitor Management
§ Person Recognition
§ Destination Dispatch
§ Reporting and Analytics

7. We Have the Products and Services
that Deliver Security 4.0
TM
BluCARE
SERVICE
BluBUY
E-COMMERCE
BluCHIP
HARDWARE
BluSKY
SOFTWARE
An open IP based hardware platform
u s i n g t r i e d a n d t r u e Me r c u r y
components and the industry’s first
person reader that replaces cards
and card readers altogether. More
convenient, more secure, easy to
install and reliable.
§ Access Control Panels
§ Alarm Panels
§ Elevator Control Panels
§ Person Readers
§ Destination Dispatch Processors
§ Power Controllers

8. We Have the Products and Services
that Deliver Security 4.0
TM
BluCARE
SERVICE
BluBUY
E-COMMERCE
BluCHIP
HARDWARE
BluSKY
SOFTWARE
A convenient e-commerce portal for
all BluBØX products, services and the
mos t common pe r iph e r a l s a nd
supplies you need to install, maintain
and upgrade your system.
§ Proximity Cards
§ Proximity Visitor Badges
§ Paper Visitor Badges
§ Touchscreen Monitors
§ Card Readers
§ Badge Printers
§ Security Peripherals

9. We Have the Products and Services
that Deliver Security 4.0
TM
BluCARE
SERVICE
BluBUY
E-COMMERCE
BluCHIP
HARDWARE
BluSKY
SOFTWARE
Our exceptional Customer First
Service offers both self serve and live
support. Reach us anywhere,
anytime by phone, chat, email, video
or our online service request center.
§ Sales and Marketing Support
§ Pre / Post Installation Support
§ Automatic Software Upgrades
§ Automatic Hardware Upgrades
§ Professional Services

10. 83!
62
Sm!
O!
42!
8!
17!
92!
U!
Bi!
Mo!
Cl!
Cloud
Do More
Own Less
Protect Yourself
Any Device
Any Where
Any Time
Mobile
Biometric
Unified
Open
Smart
No Cards
More Secure
More Convenient
One Database
One User Interface
All Web Apps
Choice
Compatibility
Future Proof
Automated
Adaptive
Intelligent
Six Key Elements Combine
to Deliver 4.0 Benefits.

11. Do
More
All the benefits of Cloud
+ All the benefits of Local
= Better Solution
The dedicated servers, NVRs, client
s t a t i o n s , s t o r a g e and s o f t w a re
applications that are traditionally
installed locally onsite now preexist in
the Cloud, eliminating provisioning,
installation and maintenance of that
equipment forever. Initial costs and total
cost of ownership are significantly
reduced with the Cloud.
The Cloud’s unlimited computing scale
a n d p o w e r d e l i v e r s a d v a n c e d
capabilities not practical using Client-
Server architecture. The Cloud
facilitates true mobile security with
access anywhere, any time with any
device. The Cloud makes it easy to
share data and collaborate which leads
to speed and efficiency in everything you
Own
Less
Protect
Yourself
Hosted Security in the Cloud
Power, freedom and peace of mind.
The Cloud provides full server and
storage redundancy so that you never
lose your database or servers, never
have to backup or worry about disaster
recovery for your security system again.
Total peace of mind.
The math is simple.

12. Mobile Security
Security for the way we live
We live a mobile life. Shouldn’t your security?
Security issues don’t always arise when it’s convenient for you. But with True Mobile
Security you can be in a position to connect, control and respond.
61
%
of US population
own smartphones
80
%
have their mobile device
with them 22 hours a day
58
%
of internet access is from
smartphones and tablets
Please log in below.!

13. Mobile Security
Security for the way we live
TM
A D AWATA B i s t h e s o l u t i o n .
ada-wa-tob
All you need is a device and a connection to the internet to access your entire
security system and 100% of its functionality. That’s True Mobile Security (TMS).
Any Device
Any Where
Any Time
Any Browser
Please log in below.!

14. Multi-Factor Biometric Id
Natural, fast and accurate.
Introducing the Person Reader
Determining who you are is what we do to grant you access through a portal.
With the person reader, YOU are the key, not something that you carry or
something you know. It is a more convenient and secure replacement for card
readers and cards and can be used anywhere you would use traditional access
control. Use the person readers to compliment card readers or replace them
altogether. They are simple and natural to use. Just look and be recognized.
YOU are admitted, not
the card you are carrying
Stores a picture of every
transaction
Highest accuracy
YOU are all you need
Hands free and germ free
Passive, natural and fast
No card cost
No card administration
No compatibility issues
No forgotten or lost cards
More
Convenient
More
Secure
No
Cards

15. Unified Applications
Easier, cleaner and more powerful.
One Database
All Web Based
One User Interface
All Major Security Apps
Out-of-the-Box Integrated
Single vendor solution
No application silos
Lower total cost
Deep, reliable integration
More capabilities
No additional cost
The global standard
No software required
Runs on any device with a browser
Shared data between apps
Less administration
Cleaner data
Less training
Easier to learn
Better user experience

16. Open Platform
A secure investment and always your best option.
BluBØX with Mercury inside. TM
Freedom of choice.
Choose BluBØX with Mercury inside for your IP-based security solution and align yourself with
open, industry standard technology. Never get locked into one brand or proprietary hardware.
Always be able to pivot and move forward. With Mercury inside you have more than 20
brands to choose from. Choice and compatibility will future proof your security system.

17. Smart Systems
Ideas are sexy too.
When Big Data meets Einstein it’s nothing short of transformational.
Adaptive
Analytics 2.0. The next level of video
and data analytics delivers never seen
before capabilities in situational
awareness. Always on, Always
working. It finds things that we
can’t see and distills and summarizes
your security into digestible,
meaningful intelligence.
Machine intelligence. It learns from
your system’s data and improves its
performance over time. It finds
patterns, anomalies and unusual
events and uses that information to
create a more secure environment.
AutomatedIntelligent
Designed to minimize definable and
repetitive tasks. Automation is woven
into every aspect of providing security
and the security system with the goals
of saving time and labor and improving
quality and accuracy.

18. Market Position
BluBØX is in a class by itself
Differentiators
Open HW
Cloud
Proprietary HW
Cloud
Open HW
Client Server
Proprietary HW
Client-Server
All the Benefits of the Cloud
Yes
Yes
No
No
True Mobile Security
Yes
Partial
Partial
Partial
Open Hardware
Yes
No
Yes
No
Person Reader
Yes
No
No
No
Unified Apps
Yes
Partial
Partial
Partial
Recurring Revenue
Yes
Yes
No
No

19. Recurring Revenue
Grow a strong business with PaaS / SaaS
A Win-Win for Everyone.
• End user gets a lower upfront cost and lower total cost of ownership
• System Integrator gets higher margin recurring revenue
• Support contract gets bundled
• Software upgrades are automatic
• Less product obsolescence
• Less equipment / less to go wrong / fewer headaches for everyone
• End user remains a customer for life
Growth “Sticky”
Engine
Revenue Recycling. Go Green.
Higher
Margin
Recurring Revenue vs. One Time Revenue
Growth Over Time
Recurring Revenue Model
One Time Revenue Model

20. Pricing Model
High margin recurring revenue. Competitive hardware pricing.
Software annual
• Host Platform License per person
• Card Reader License per card reader
• Person Reader License per person reader
• Alarm Point License per alarm point
• Camera License per camera
• Visitor License per station
• Destination Dispatch License per system
Hardware
• 1,2,4,8 Door Kits
• Elevator and Alarm Expansion Kits
• Mercury Boards including M5 Bridge
• Person Readers
• Destination Dispatch Processors
• Video Processors
• Power Controllers
All licenses require Host Platform License
All hardware pricing is competitive with market

21. Early Adopter Program
Early bird gets the worm
System Integrator gets:
• Highest Product Discount
• Additional Discounts for Beta Sites
• No Minimum Sales Requirements
• Territory Protection
• Priority Lead Generation
• Free Services
BluBØX gets:
• Product Feedback
• Marketing Feedback
• Pricing Feedback
• Alfa / Beta Testing
• Product Specification Support
• Website and Marketing Feedback
You must qualify for the Early Adopter Program
You must be willing to install Beta sites
Space is limited
Early adopter program ends December 2016

22. Marketing and Selling BluBØX
Websites. Lead Generation. Immersive Demos.
Websites
Sales Calls
Lead Generation
• Everything needed to market BluBØX
is on the website
• High level story, supporting details,
products and services
• Marketing site, Integrator site, Micro
sites
• Targeted to End Users
• Marketing directly to end users
• Generate warm leads for our partners
• Live chat
• Social media management
• Lead capture
• Analytics
• No computers required
• No software required
• No brochures required
• No demo kits required
• More effective, immersive demos
• BluBØX Sales team will do your demo
for you

23. Value Proposition
Driven by Security 4.0 key elements.
Lower Cost.
Lower Initial and
TCO, PaaS/SaaS
Model
Powerful
Capabilities.
Many More with
Security 4.0
Simple Unified
Applications.
Easy to Install,
Easy to Use, Easy
to Support
Choice.
Open Mercury
Hardware Platform
Person Reader.
No Cards, More
Secure, More
Convenient
True Mobile
Security
Any Device, Any
Where, Any Time,
Any Browser
Protection.
Built-In
Redundancy and
High Availability
Smart Systems.
Automated,
Intelligent, Adaptive
Future Proof.
Compatible,
Flexible, Scalable

24. Product Rollout
Something New Every Quarter
1/15
4/15
7/15
10/15
1/16
Hosted Platform, Access Control, Alarm Monitoring and Visitor Processing
Destination Dispatch
Person Reader
Video as a Service
Situational Awareness

25. Growth Projections
Top provider within 5 years.
Goals
2014
2015
2016
2017
2018
Core Contributors - # Total! 30! 36! 42! 44! 44!
F/T
12
16
20
28
44
P/T
18
20
22
16
0
System Integrators - # Total! 34! 155! 261! 396! 396!
Large SI
18
44
45
49
49
Med SI / Large Alarm Co
6
39
82
130
130
Sm SI
6
39
82
130
130
Sm Alarm Co / Large Locksmith
4
24
52
87
87
Systems Sold - # Total! 33! 427! 1,396! 2,779! 4,144!
Revenue - $ Total (M)! 0.175! 2.33! 7.99! 17.37! 26.53!
Systems
.145
1.89
6.25
12.52
18.7
Supplies
.027
.34
1.22
2.95
5.58
Licenses
.003
.1
.52
1.90
2.25
EBITDA - $ Total (M)! 0! 0! 0.4! 3.6! 7.7!

26. The Team
Colleagues for decades with deep industry and
technical experience and a proven track record
Why Invest With BluBØX ?
The Timing
We are at the precipice of the next security era
with an opportunity to define it and set the bar
The Product
The right architecture, capabilities and
enabling technologies to define Security 4.0
The IP
Big marketplace disruptors with very high
barrier to entry – hugely valuable
Personal Reward
Help define and change an industry
Return on Investment
Reap the benefits of market differentiation and
being seen as an industry thought leader
The Operating Model
Frictionless operation that is engineered for
growth at the lowest possible overhead
Strength as a Business
We are building a high margin recurring
revenue business with unique products and IP

27. Thank you for taking the time to review our information.
Now that you know a little bit more about BluBØX, what would you like to do next?
Keep in touch.
I’d like to stay informed.
Please keep an eye out for us
and check out our website from
time to time:
www.blub0x.com
We changed the industry the last
time around and we are set to do
it again with Security 4.0. We
hope you join us at some point.
Learn more.
I’d like a presentation.
Become a BØXER.
How can I get started?
Mailing List
Contact Us
Early Adopter Program
Do nothing.
Thanks for the info.
We Understand
Please go to our website and
enter your contact information:
www.blub0x.com
You will be added to our
distribution list.
You can also reach us at:
sales@blub0X.com
info@blub0x.com
Or by phone toll free:
(844) 425-8209
Please go to our website and
enter your contact information:
www.blub0x.com
You will be added to our
distribution list and we will call
you to schedule an appointment.
You can also reach us at:
sales@blub0X.com
info@blub0x.com
Or by phone toll free:
(844) 425-8209
We are looking for integrator partners
to join our early adopter program.
There are significant advantages to
doing this. Please contact us if you
are interested. Space is limited.
Beta Site
We are looking for additional Beta
sites to install BluBØX product.
Please contact us if you have a site
for us to consider.
Integrator Program
We are looking for integrator partners
that will represent our products well
and do a good job of supporting
them. Please contact us if you are
interested.