Preloved Byron is a social enterprise that collects and refurbishes discarded furniture in the Byron Bay area of Australia to reduce waste and provide affordable, stylish furniture. They work with homeowners and builders to collect furniture that can be restored by an interior designer, then sell the refurbished pieces through online listings and a small shop targeted at locals and tourists. Funding comes initially from personal funds and sales of existing inventory, with the goal of becoming self-sustaining through furniture sales while keeping prices low and waste out of landfills.

1. PrelovedB
yron
http://www.slideshare.net/sarahColsenet/marketing-plan-68013839
Sarah Colsenet
Make your preloved furnitures last

2. Background
Preloved Byron is concerned about the environemental impact of the waste of materials.
In the Byron shire, people dump their rubbish, stoves, lamps, furnitures,... directly on the street.
There is also more and more constructions and building renovations going on around town producing
heaps of waste.
In the other hand, some people are not scared to pay for old looking furnitures probably industrialy
made but that looks in.

3. Solutions
While most of the people would buy old expensive industrial furnitures, Preloved Byron is suggesting
another alternative by personalising your old furnitures you want to get rid of.
Using the knowledge of an interior designer passionate about materials and do-it-yourself, this
project will cover an area of 10km around Byron to collect the best looking furnitures out of the
waste.
How? Simply call us to let us know you have got furnitures (chairs, chest, wardrobe, cabinet,...). In
that way, you will free up space in your house!
We can also give you advices about what you’ve got and bring back to life your favourite pieces.

5. Marketing strategies
Gumtree is very popular when it comes to find cheap or free stuff. It offers an easy use for all ages
by the classifications, you can also see what is available from the same seller.
Therefore that is a free or low cost showcase for both the consumer and the seller.
This would be for locals.
What about the tourists?
Coming in Byron for the relax/happy life, some of them want to go back home with something made
locally. This is where having a small shop in the industrial estate helps; promoted with flyers in the
shops in Byron as well as a page on the Byron Bay website.

6. Target market
The target market would be the people living in Byron itself (can be people moving in Byron and looking
for cheap good looking furnitures usually aged around 20 up to 30 or the locals) and around it but also
the tourists coming in Byron for its «hippie» lifestyle.

7. Financial opportunities
Personnal funds and fundraising by selling the few pieces already available.

8. CONTACTS
Sarah Colsenet
+61 450273 896
sachatouille
sarahcolsenet@gmail.com
http://www.byron-bay.com