A competitors' analysis of the Bloom Sort game. A critical analysis of game with actionable marketing strategies.
Contact for:
Manage builds rollouts, Analyze the build’s vitals, observe level
progression using Funnels, keep an eye on impression/DAU, Maintain
acquisition’s & ranking data of top countries, Balancing ROI & CPI vs
RPI against different regions.
Increase 30% account traffic using A/B testing of short & description,
improve conversion rate by 7% creative using creative testing, Reduce
CPI keeping CTR up to 15%
3. Game Overview
• Downloads: 100,000+
• Rating: 4.4
• Category: Puzzle, Casual
• Genre: Classic Block Puzzle game (not Tetris) ,
• Match –3 /6 (Match Petals) similar game
• USP: Matching Petals putting flowers in most
accurate place
• Target Audience: All ages
• P.S: This game is combination of two concepts
of game Block Blast! & Candy Crush
• This is not "merge" game as mentioned in Short
description.
4. Competitors'
Analysis
Block Blast
• Downloads: 100,000,000+
• Rating: 4.3
• Category: Puzzle, Block
• Genre: Classic Block Puzzle game
(not tetris) ,
• Target Audience: All ages
Candy Crush Saga
• Downloads: 1B
• Rating: 4.5
• Category: Puzzle, Match - 3
• Genre: Match -3 Puzzle game
(not tetris) ,
• Target Audience: All ages
5. Marketing
Strategy
Organic Growth
• We should use following keywords
in our Meta description and
Long description
• We should make custom store
listing for India, Brazil, Indonesia &
USA because our competitors'
presence in these regions.
• We can test following icon for
better traffic;
Reviews have huge impact as
well!
We cannot neglect the vitals as
6. Marketing
Strategy
• Paid Growth
• We should start campaigns in India,
Brazil, Indonesia & USA because
our competitors' presence in these
regions.
• We can get inspiration for ad
creatives from our competitors';
7. Paid Marketing
Strategy
CTR is major parameter to evaluate a campaign/creatives as Creative 4 has
highest CTR so we should pick creative 4, and based on CTR we should prioritize
the ad creatives. Moreover, its install trate/CVR is also highest with 98%.
8. Marketing
Strategy
• ENGAGEMENT is directly proportion to
RETENTION and both affect the
RANKINGs.
• Engagement can be increase by
• Character Association
• Game Narrative /Story line
• Immersive Gameplay / Audio-Visual
effects
• Make Believe
• Element of fulfilment / success
9. KPIs to evaluate the
Growth of our Product
Organic Marketing Strategies Elements
• Organic Traffic
• Organic installs & CVR
• Reviews
• Ranking
Paid Marketing Strategies Elements
• Campaigns CTR
• Campaign CPI
• Paid Installs
• Paid Conversion Rate
Product Progress Evaluation Parameters
• Retention D1, D7
• Daily Active Users (DAU)
• Ad_Impression/DAU
• Session Times
10. CONCLUSIO
N
We can make this product successful by focusing the elements
discussed in report
THANK YOU
