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Bloodbank BD
Lecturer: Sean Lee
Neesa Ahmed
J14046926
Problem Statement
A growing epidemic of the unavailability and acute shortage of safe blood supply during
emergencies, is at an all-time high in Bangladesh.
• According toWorld Health Organization (WHO) Bangladesh, compiled reports from blood
transfusion centers under public and private sectors revealed that over 600,000 units of blood
were collected in 2016 against an estimated demand of 800,000.
• Of the collected blood, only 31% comes from voluntary donors.
• More than 2/3 of blood donations come from relatives and friends of the patients.
(“WHO, World Blood Donor Day 2018: An action of solidarity", 2018)
Project Summary
• The National safe Blood Transfusion Council is the apex body for Blood
Transfusion Service in Bangladesh.
• It is the responsible body for policy decision and management of Blood
Transfusion Service in Bangladesh (National Blood Transfusion Center).
• The Blood Transfusion Society of Bangladesh (BTSB) engaged and gathered
a team on to design and build an app with real time live updates and
tracking assistant of blood.
My role:
• UX/UI designer
Goals
• Aim
Bridging the communication gap between blood donors and
recipients in Bangladesh.
• Objective
To conceptualize and develop a user-interface (UI) design proposed
for a blood donation application.
• Target audience
University student/ young adults (18-24 year olds)
• Mission
To make the best use of modern technologies in mobilizing the masses and bridging the gap of
communication by fulfilling every blood request in Bangladesh. Thereby providing a safe and adequate blood
supply for patients in the diverse community we serve
• Vision
• To strengthen the BTSD’s position in thalassaemia management, as well as, provide prevention information.
• To shape the blood banking and haematological sector by integrating test results and medical information
efficiently.
• To provide awareness of the need for regular blood donations to ensure the quality, safety and availability of
blood and blood products for patients in need.
• Deliverables
- Logo design
- User interface (UI) design
Research:
Concept
Map
Mind Map
Design
Process
Overview:
Wire
framing
sketch
01
Design
Process
Overview:
Wire
framing
sketch
02
Logo Iteration - Exploration of shapes
Logo Iteration-
Exploration of
shapes &
colour
- The Blood red hues felt
disturbing and symbolized
danger more than having a
neutral effect so it was changed
to Coral at the end to make it
feel easy in the eyes.
Brand
Identity
Develop
-ment
A blood drop is
opted to symbolize
and give meaning
to the logo design
to easily associate
it with blood
donation.
UX Process
Hand drawn wire-framing Digital wire-framing Prototype Final design outcome
Audience stories
• User 01 (Medical Staff)
Name: Sumaira Tazrin
Occupation: Doctor (Gynaecologist)
Feedback: “It is a stressful procedure to
wait for patient attendants to manage
blood donors. We sometimes have to
announce or even “shout” for voluntary
blood donation outside the corridors for
people to come help. It would be of great
utility to have an app where area based
donors can be found, who can run to the
nearest hospital in case of emergency
situations.”
Dr. Tazrin analalysing the app flow.
Audience stories
• User 02 (Donor)
Name: Abdul Aziz
Occupation: Student at Dhaka University
Feedback: “I would like to know what to
consumer after donating blood and what
activities I should refrain myself from. It is
essential to know that my blood has enough
hemoglobin to donate and ensure I am ready
to make donating a safe and pleasant
experience”
Mr. Abdul Aziz, analysing the app flow.
High Fidelity UI
Future plans
• Although this is only the initial stage of the design process, many
more amendments need to be made according to recent user
feedback, taking some into consideration such as:
• Add donor report
• Track who the blood is going to
• Activities / food habits before, during and after blood donation
In conclusion, the app shall be iterated for further investigations in the
future, enhancing user ease and experience.
References
• (“WHO, World Blood Donor Day 2018: An action of solidarity", 2018)
• Btsbd. (2017). Retrieved from http://btsbd.org/
THANK YOU

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Bloodbank bd

  • 1. Bloodbank BD Lecturer: Sean Lee Neesa Ahmed J14046926
  • 2. Problem Statement A growing epidemic of the unavailability and acute shortage of safe blood supply during emergencies, is at an all-time high in Bangladesh. • According toWorld Health Organization (WHO) Bangladesh, compiled reports from blood transfusion centers under public and private sectors revealed that over 600,000 units of blood were collected in 2016 against an estimated demand of 800,000. • Of the collected blood, only 31% comes from voluntary donors. • More than 2/3 of blood donations come from relatives and friends of the patients. (“WHO, World Blood Donor Day 2018: An action of solidarity", 2018)
  • 3. Project Summary • The National safe Blood Transfusion Council is the apex body for Blood Transfusion Service in Bangladesh. • It is the responsible body for policy decision and management of Blood Transfusion Service in Bangladesh (National Blood Transfusion Center). • The Blood Transfusion Society of Bangladesh (BTSB) engaged and gathered a team on to design and build an app with real time live updates and tracking assistant of blood. My role: • UX/UI designer
  • 4. Goals • Aim Bridging the communication gap between blood donors and recipients in Bangladesh. • Objective To conceptualize and develop a user-interface (UI) design proposed for a blood donation application. • Target audience University student/ young adults (18-24 year olds)
  • 5. • Mission To make the best use of modern technologies in mobilizing the masses and bridging the gap of communication by fulfilling every blood request in Bangladesh. Thereby providing a safe and adequate blood supply for patients in the diverse community we serve • Vision • To strengthen the BTSD’s position in thalassaemia management, as well as, provide prevention information. • To shape the blood banking and haematological sector by integrating test results and medical information efficiently. • To provide awareness of the need for regular blood donations to ensure the quality, safety and availability of blood and blood products for patients in need. • Deliverables - Logo design - User interface (UI) design
  • 10. Logo Iteration - Exploration of shapes
  • 11. Logo Iteration- Exploration of shapes & colour - The Blood red hues felt disturbing and symbolized danger more than having a neutral effect so it was changed to Coral at the end to make it feel easy in the eyes.
  • 12. Brand Identity Develop -ment A blood drop is opted to symbolize and give meaning to the logo design to easily associate it with blood donation.
  • 13. UX Process Hand drawn wire-framing Digital wire-framing Prototype Final design outcome
  • 14. Audience stories • User 01 (Medical Staff) Name: Sumaira Tazrin Occupation: Doctor (Gynaecologist) Feedback: “It is a stressful procedure to wait for patient attendants to manage blood donors. We sometimes have to announce or even “shout” for voluntary blood donation outside the corridors for people to come help. It would be of great utility to have an app where area based donors can be found, who can run to the nearest hospital in case of emergency situations.” Dr. Tazrin analalysing the app flow.
  • 15. Audience stories • User 02 (Donor) Name: Abdul Aziz Occupation: Student at Dhaka University Feedback: “I would like to know what to consumer after donating blood and what activities I should refrain myself from. It is essential to know that my blood has enough hemoglobin to donate and ensure I am ready to make donating a safe and pleasant experience” Mr. Abdul Aziz, analysing the app flow.
  • 17. Future plans • Although this is only the initial stage of the design process, many more amendments need to be made according to recent user feedback, taking some into consideration such as: • Add donor report • Track who the blood is going to • Activities / food habits before, during and after blood donation In conclusion, the app shall be iterated for further investigations in the future, enhancing user ease and experience.
  • 18. References • (“WHO, World Blood Donor Day 2018: An action of solidarity", 2018) • Btsbd. (2017). Retrieved from http://btsbd.org/