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This document provides a thesis submitted by Manuel Lima to fulfill the requirements for a Master of Fine Arts degree in Design and Technology from Parsons School of Design in May 2005. The thesis describes Blogviz, a visualization model created by Lima to map the transmission and structure of popular links across the blogosphere. Blogviz aims to understand the life cycle and diffusion of topics through the blogosphere by analyzing the most cited URLs in daily blog posts. The thesis provides background on relevant concepts like memetics, information diffusion, and epidemiology to contextualize the goals and methodology of Blogviz.

































































































