These slides were used in LexBlog's webinar, "The Definitive Webinar on Blogging in the Am Law 200." Webinar reply (video) is available at https://vimeo.com/lexblog/amlaw2015 About the webinar: The face of marketing has changed over the past several years. Gone are the days of newspapers and television ad spots, ushering in the new age of digital and mobile content. Am Law 200 law firms are finding that online publishing – specifically, blogging – is an invaluable tool for business development and marketing in this new era. In this webinar, we go into the details behind LexBlog's 2015 Am Law 200 Blog Benchmark Report which includes information like which firms are or aren’t blogging, blog topics on the rise and traffic comparisons. You will learn about: - Key report findings - Blog technology trends - What’s behind the top trafficked blogs We recommend this webinar for strategic legal marketing and business development professionals and attorneys involved in marketing and business development. Tune in and learn more about your peers and competition. Get your copy of the report at http://bit.ly/1K7UGkx

1. Blogging in the
Am Law 200
Report by LexBlog available at
www2.lexblog.com/amlaw2015
#LexBlogLearn

2. About LexBlog
 Founded in 2004
 Blog provider for the legal
community, including more than
50% of Am Law 200 blogs
 The legal industry’s authority on
social media marketing
| ©LexBlog. All rights reserved.2
#LexBlogLearn

3. Agenda & Presenters
 Report background
 Key findings
 Blog technology trends
 What’s behind top trafficked
blogs
| ©LexBlog. All rights reserved.3

4. Report Background
| ©LexBlog. All rights reserved.4
#LexBlogLearn

5. | ©LexBlog. All rights reserved.5
Findings

6. Number of Firms Blogging
| ©LexBlog. All rights reserved.6
#LexBlogLearn

7. Number of Blogs
| ©LexBlog. All rights reserved.7
#LexBlogLearn

8. Average Blogs / Firm
| ©LexBlog. All rights reserved.8
#LexBlogLearn

9. Blog Network Expansion
| ©LexBlog. All rights reserved.9
#LexBlogLearn

10. Top Topic Areas
| ©LexBlog. All rights reserved.10
#LexBlogLearn

11. Top New Blog Topics
| ©LexBlog. All rights reserved.11
#LexBlogLearn

12. | ©LexBlog. All rights reserved.12
Technology

13. Mobile Readiness
| ©LexBlog. All rights reserved.13
#LexBlogLearn

14. Mobile Readiness
| ©LexBlog. All rights reserved.14
#LexBlogLearn
No Mobile
Mobile
Version
Responsive

15. Mobile Readiness
| ©LexBlog. All rights reserved.15
#LexBlogLearn
Responsive
Google prefers
this approach

16. Mobile Readiness
| ©LexBlog. All rights reserved.16
#LexBlogLearn
No Mobile
“52% of users said a
bad mobile experience
made them less likely
to engage with a
company”
Study: What Users Want Most from Mobile
Sites

17. Blogs within Websites
| ©LexBlog. All rights reserved.17
#LexBlogLearn
Inside website
Outside website

18. | ©LexBlog. All rights reserved.18
#LexBlogLearn
Within Website

19. | ©LexBlog. All rights reserved.19
#LexBlogLearn
Within Website Outside Publication

20. Security Concerns
| ©LexBlog. All rights reserved.20
#LexBlogLearn
Law enforcement agencies have long been
concerned about the vulnerability of United
States law firms to online attacks because
they are seen by hackers and nations bent on
corporate espionage as a rich repository of
company secrets, business strategies and
intellectual property.
- Matthew Goldstein, The New York Times

21. Security Approach - SSL
| ©LexBlog. All rights reserved.21
#LexBlogLearn
Am Law 200 firms are
top cyber attack targets, but just
1% of Am Law 200 blogs
use a secure server-browser
encryption (HTTPS).

22. | ©LexBlog. All rights reserved.22
Strategies Behind
Top Blogs

23. Find Your Niche
| ©LexBlog. All rights reserved.23
#LexBlogLearn

24. Personality, Passion & Fun
| ©LexBlog. All rights reserved.24
#LexBlogLearn

25. Recap
 Exponential blog growth in past decade
 Gaps in mobile and secure technology
 Increased competition = increased need for
niche blog topics and passionate attorney-
authors
| ©LexBlog. All rights reserved.25
#LexBlogLearn

26. | ©LexBlog. All rights reserved.26
Questions?
#LexBlogLearn

27. www.lexblog.com 800-913-0988