Tools for Website Marketing

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If I only had a few programs to do all of my website marketing, these are the ones that I would choose . . .

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Tools for Website Marketing

  1. 1. Matt Bailey
  2. 2. The Tools “ To a man with a hammer, everything looks like a nail” -Mark Twain
  3. 3. Lynx Text Browser Mozilla FireFox + extensions Stats v Analytics Trellian Keyword Discovery Cayphon Advanced Link Manager ** The Safety Manual **
  4. 4. Lynx Text Browser http://lynx.browser.org/ (See what the search engines see)
  5. 5. Invisible .gif link
  6. 6. FireFox Browser Developer’s Toolbar Extension SearchStatus Extension FANGS Screenreader Emulator
  7. 7. <ul><li>FireFox Browser </li></ul><ul><li>Developer’s Toolbar Extension </li></ul><ul><li>Check Alt Attributes </li></ul><ul><ul><ul><li>Source Code </li></ul></ul></ul><ul><ul><ul><li>Response Headers </li></ul></ul></ul><ul><ul><ul><li>Page information </li></ul></ul></ul><ul><ul><ul><li>Disable page elements </li></ul></ul></ul><ul><ul><ul><ul><li>JavaScript </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Images </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Styles </li></ul></ul></ul></ul>
  8. 8. <ul><li>FireFox Browser </li></ul><ul><li>SearchStatus Extension </li></ul><ul><ul><ul><ul><ul><li>BackLinks </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Search Index </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Whois </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Robots.txt </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Archive.org </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Density </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Meta Tags </li></ul></ul></ul></ul></ul>
  9. 9. FireFox Browser Right-Click Tools (built-in)
  10. 16. Advanced Link Manager
  11. 17. Advanced Link Manager
  12. 19. Automated Page “Optimization” Automated Link Requests Safety Guidelines: DANGER
  13. 20. Safety Guidelines: Rank Checking Tools (Automated queries to find rankings) WARNING
  14. 21. Safety Guidelines: Computer-Generated Pages Computer-Generated Content DANGER
  15. 22. Safety Guidelines: Search Engine Submission Tools CAUTION
  16. 23. Safety Guidelines: Guarantees DANGER
  17. 24. Safety Guidelines: PageRank DANGER
  18. 25. Don’t get locked in: Watch the Big Picture! Safety Guidelines: WARNING
  19. 28. Matt Bailey [email_address] www.sitelogicmarketing.com

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