The document discusses the evolution of blogging in the context of social media, emphasizing the importance of visibility, branding, and promotion. It argues that while blogs are losing prominence as diaries, they still play a crucial role in establishing credibility and can provide deep insights on topics, complemented by the use of microblogs and social networks. The text highlights the symbiotic relationship between blogs and social media, suggesting a coordinated strategy to engage audiences and promote content effectively.

1. Blogging in context of Social Media
Dhananjay Nene
Pune Blogcamp 2
June 27, 2009
http://blog.dhananjaynene.com http://dhananjay.nene.in
http://twitter.com/dnene http://twitter.com/d7y
(c) 2009 Dhananjay Nene, Pune, India

2. Why social media ?
We use social media for timepass, keeping in
touch, increasing visibility, branding, promotion
and monetisation.
(c) 2009 Dhananjay Nene, Pune, India

3. Coordination is helpful
When your objective is visibility, branding and/or
promotion, coordinated usage of media
necessary
We shall primarily be focusing on blogs
(c) 2009 Dhananjay Nene, Pune, India

4. Blogs as diaries are becoming less prominent
(c) 2009 Dhananjay Nene, Pune, India

5. A sufficiently strong focus is important to attract a
good readership for a blog
(c) 2009 Dhananjay Nene, Pune, India

6. Twitter will generally beat blogs to fast moving /
briefly expressible news / events / information
(c) 2009 Dhananjay Nene, Pune, India

7. The role of a blog in establishing new
relationships is limited, but it can play a
substantial role in providing the credibility for
such relationships
(c) 2009 Dhananjay Nene, Pune, India

8. Twitter, Facebook et. al. have taken away the
newspaper / phone call content away from
blogs. Blogs retain the letter, magazine flavour
(c) 2009 Dhananjay Nene, Pune, India

9. Blogs for fast moving news

Provide your detailed perspective or insight into
the topic. Some original contribution is essential

You will need to update the post regularly.
Keep the placeholder ready for all the updates.

Needs rapid push to blog aggregators

Comment on related topics on other topical
posts with a link back to drive traffic quickly

Timing is of essence.
(c) 2009 Dhananjay Nene, Pune, India

10. Twitter can't dance saala*

Reference to Context : Place an issue in context

Collation : Present multiple pieces of information

Analysis : Present insights or conclusions

Information : Press Releases

Do it yourself : Detailed how-tos

Reference : Comprehensive coverage of a topic

Reviews : Look back, paraphrase and represent

Insightful Defended Opinions.
(c) 2009 Dhananjay Nene, Pune, India *Phrase based on an Indian Song. Meanst twitter can be good at a lot of other stuff but not whats listed above.

11. Microblogs and Social networks have taken on
some earlier functions of the blog. They
however promote and support not threaten
blogs
(c) 2009 Dhananjay Nene, Pune, India

12. Blogs, Microblogs, and Social Networks have a
symbiotic relationship and feed off each other
and support each other in terms of both eyeballs
and discovering relationships
Feeds still define the enduring relationships for
blogs
(c) 2009 Dhananjay Nene, Pune, India

13. Symbiotic relationships

Use microblogs and social networks to engage
with people and promote blog

It makes sense to cross thread all three so long
as you don't litter.

Right messages to wrong audiences are SPAM

Encourage engagement at a lower level
(c) 2009 Dhananjay Nene, Pune, India

14. Beyond the top 3

There are more avenues to build a network and
support your blog than microblogs and social
networks.

Tumble logs eg. Tumblr
− Provide brief commentary on articles you read. Link back
to your posts only if relevant

Social bookmarking eg. Delicious
− Find other people who've bookmarked your posts, or with
whom you share bookmarks

Lifestreaming eg. friendfeed
(c) 2009 Dhananjay Nene, Pune, India

15. Weave without littering, your blog posts into
microblogs and your social network content
along with other social media such as tumble
logs, bookmarks and lifestreams
(c) 2009 Dhananjay Nene, Pune, India

16. Thank You
(c) 2009 Dhananjay Nene, Pune, India