This document provides an overview of key considerations for business blogging and social media. It outlines various interconnected elements that must be addressed including operations, financing, metrics, culture, offering, differentiation, business strategy, marketing strategy, positioning, audience, content strategy, channels, producers, and terms. An effective approach requires determining strategies and plans for each of these elements.

1. Business Blogging & Social Media:
The BIG Picture
Financing
Success
Operatons Metrics
Your Audience /
Management Positioning
Business Segments
Strategy
Your
Marketing
Strategy
Culture
Offering
Differentiation
participation
Key
Channels
Key
Audience
related blogs / Key
RSS feeds Your Concepts
Content
Strategy
Your search
Key Keyword term
Producers Strategy alerts
Key
Terms
blog
contribution schedule
style responsiveness /
guide support
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