Blogging Best Practices for OSU Extension Professionals

OHIO STATE UNIVERSITY EXTENSION
Live Smart Ohio
Blog Author’s Workshop 2015

2
Blogging
Best Practices
Follow along with an old blog post.

3
Keep your target
audience in mind.
Who are you writing for? Who do you want to reach?
• Different generations search for different topics online.

4
Source: Social Media Today

5
What’s Trending?
How are you finding topics to blog about?
• Google Trends, Twitter Trends, and your Facebook newsfeed are
good outlets to find what’s trending.

6
Give your post a
good title.
• Include keywords that are “searchable”.
• Include digital or interactive media in brackets. [INFOGRAPHIC]
[VIDEO] [WEBINAR]

7
Keep the body of
your post to less
than 300 words.
• Different generations consume online content differently, but they
all agree that 300 words or less is the “sweet spot”.
• Curated lists and bullet posts help reduce the size of your blog
post and hold readers’ attention.
• Consider breaking up an in-depth topic into a post series.

8
Include a quality
image.
• A quality image or photo MUST be included in each post. This
makes your blog post not just more visually appealing, but more
shareable online as well.
• Use royalty-free images from recommended sources.

9
Include embedded
links.
• Embedded links take readers to more information and provide an
opportunity to showcase your other posts, programs, etc.
• Embedded link how-to video available on the Ed Tech blog.

10
Have a call to
action at the end.
• Point readers to additional resources, a program, your “About”
Author page, local Facebook page, etc.

11
Think of ways to
repurpose the content
of your post.

Blogging Best Practices for OSU Extension Professionals

More Related Content

Recently uploaded

Featured

Blogging Best Practices for OSU Extension Professionals