The document summarizes research from BlogHer on how and why women shop and find style inspiration. Some key findings include that women are more likely to support brands that support causes they care about and share this with others, women prefer talking about clothes and shoes over celebrity style, a third want a makeover to express their personal style, interior design and crafts are popular online reading topics, and women's purchase decisions are heavily influenced by reviews and recommendations from other bloggers and friends. The majority of women now do most of their beauty product shopping online rather than in stores, and mobile devices have become the primary screen for many mothers to get information. Free shipping and sales are very persuasive for online purchases.
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Webin...Influence Central
Millennials — the group of young, up-and-coming Americans in their post-college 20s to early 30s — now represent the next rising generation, rapidly increasing in consumer power and influence. Yet despite this, Millennials remain among the least understood consumer sectors. Do their ongoing bonds to their parents demonstrate a lack of independence or simply strong family ties? Does their fluency with technology impact their trust of online consumer sources or do offline, personal recommendations still matter? What most directly drives their path to purchase?
In this webinar, Influence Central CEO and Founder, Stacy DeBroff, and Senior Vice President of Insights and Strategy, Tracey Hope-Ross, present and discuss our groundbreaking study of 1,100 American Millennial Women to help gain more in-depth insight into this influential demographic
The purchasing control of Moms and her advanced connectivity is having a powerful effect on the way brands must communicate to successfully capture Her attention and build a meaningful relationship.
To engage with The Connected Mom, you must bridge a true understanding that begins with facts and trends developing into a strategy for reaching Mom as a real person.
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Webin...Influence Central
Millennials — the group of young, up-and-coming Americans in their post-college 20s to early 30s — now represent the next rising generation, rapidly increasing in consumer power and influence. Yet despite this, Millennials remain among the least understood consumer sectors. Do their ongoing bonds to their parents demonstrate a lack of independence or simply strong family ties? Does their fluency with technology impact their trust of online consumer sources or do offline, personal recommendations still matter? What most directly drives their path to purchase?
In this webinar, Influence Central CEO and Founder, Stacy DeBroff, and Senior Vice President of Insights and Strategy, Tracey Hope-Ross, present and discuss our groundbreaking study of 1,100 American Millennial Women to help gain more in-depth insight into this influential demographic
The purchasing control of Moms and her advanced connectivity is having a powerful effect on the way brands must communicate to successfully capture Her attention and build a meaningful relationship.
To engage with The Connected Mom, you must bridge a true understanding that begins with facts and trends developing into a strategy for reaching Mom as a real person.
Digital marketing trends that will help your future strategyNatalia Chrzanowska
Marketing environment is constantly changing. Brands that want to stay ahead of competition must follow current trends and more importantly listen to their audiences. Consumers nowadays are more impatient and more demanding than ever. They expect brands to solve their problems and meet their expectations. On the other hand, they do not trust brands anymore. That's why you should think of redefining your marketing strategy and adjust it to today's reality.
Fluid presented a seminar on how female-oriented marketing and messaging has changed over the decades and on how gender differences currently affect purchasing motivations and behavior, including insights into specific social media channels that most appeal to women.
“Uniquely Gen Z,” the first in a three-part global study, explores Gen Zers’ technology preferences, “cyber-savviness” and economic influence. The rest of the series will look at ways to build strong brand relationships — both in growth and mature markets — and to create authentic omni-channel shopping experiences with Gen Zers. This study, co-sponsored by the IBM Institute of Business Value and the National Retail Federation, is one of the largest studies to date of the post-Millennial generation, surveying 15,600 members of Gen Z on six continents.
The Science of Sharing: An Inside Look at the Social ConsumerBeyond
To better understand social consumers, Beyond and M Booth surveyed 1,500 US consumers about the two products and services they had most recently researched online and how they went about it. Today's social consumer is one that can either be categorized as a high or low sharer, who utilizes various digital channels differently depending on whether he or she is researching and interacting with high or low involvement products. High sharers prove to be the most valuable to brands as they recommend products 3x more often and influence others' purchases.
User Acquisition Through Social Media - by ab Initio HK Ltd.Atin Batra
Our Founder, Atin Batra (@batraatin) took a session on User Acquisition Through Social Media at The Apprentice by Launchpilots - a student startup experience.
We talked about the platforms that can be used and how; what content should be used and some tools to analyse the impact of these social media platforms.
Our apologies for the skeletal presentation but Atin Batra is crazy that way! He likes to talk more than write :) If you'd like to discuss this presentation and its content, get in touch with us: admin@abinitiohk.com. Or on Twitter: @abinitiohk [you could bug Atin directly, his Twitter handle's @batraatin].
Millennials will be 85 million strong in 2015, making them the largest living generation in history. As this group transitions into parenthood, tech-savvy, non-hierarchical Millennials will forever change the way brands must present themselves at point-of-sale.
Big Red Rooster's POV explores how Millennials' shopping habits and needs evolve as they move into parenthood.
Presented proprietary data about women's use of social media and their interest in politics and news content in Washington DC, both at the Obama White House, and to Republican party staffers.
Digital marketing trends that will help your future strategyNatalia Chrzanowska
Marketing environment is constantly changing. Brands that want to stay ahead of competition must follow current trends and more importantly listen to their audiences. Consumers nowadays are more impatient and more demanding than ever. They expect brands to solve their problems and meet their expectations. On the other hand, they do not trust brands anymore. That's why you should think of redefining your marketing strategy and adjust it to today's reality.
Fluid presented a seminar on how female-oriented marketing and messaging has changed over the decades and on how gender differences currently affect purchasing motivations and behavior, including insights into specific social media channels that most appeal to women.
“Uniquely Gen Z,” the first in a three-part global study, explores Gen Zers’ technology preferences, “cyber-savviness” and economic influence. The rest of the series will look at ways to build strong brand relationships — both in growth and mature markets — and to create authentic omni-channel shopping experiences with Gen Zers. This study, co-sponsored by the IBM Institute of Business Value and the National Retail Federation, is one of the largest studies to date of the post-Millennial generation, surveying 15,600 members of Gen Z on six continents.
The Science of Sharing: An Inside Look at the Social ConsumerBeyond
To better understand social consumers, Beyond and M Booth surveyed 1,500 US consumers about the two products and services they had most recently researched online and how they went about it. Today's social consumer is one that can either be categorized as a high or low sharer, who utilizes various digital channels differently depending on whether he or she is researching and interacting with high or low involvement products. High sharers prove to be the most valuable to brands as they recommend products 3x more often and influence others' purchases.
User Acquisition Through Social Media - by ab Initio HK Ltd.Atin Batra
Our Founder, Atin Batra (@batraatin) took a session on User Acquisition Through Social Media at The Apprentice by Launchpilots - a student startup experience.
We talked about the platforms that can be used and how; what content should be used and some tools to analyse the impact of these social media platforms.
Our apologies for the skeletal presentation but Atin Batra is crazy that way! He likes to talk more than write :) If you'd like to discuss this presentation and its content, get in touch with us: admin@abinitiohk.com. Or on Twitter: @abinitiohk [you could bug Atin directly, his Twitter handle's @batraatin].
Millennials will be 85 million strong in 2015, making them the largest living generation in history. As this group transitions into parenthood, tech-savvy, non-hierarchical Millennials will forever change the way brands must present themselves at point-of-sale.
Big Red Rooster's POV explores how Millennials' shopping habits and needs evolve as they move into parenthood.
Presented proprietary data about women's use of social media and their interest in politics and news content in Washington DC, both at the Obama White House, and to Republican party staffers.
SheKnows Media: #TheFWord Feminist Personas infographic 0416Elisa Camahort Page
An infographic based on SheKnows Media March 2016 study on #TheFWord, feminism, and how women identify (or not) with the concept today, along with how it has impact on their day to day lives.
A study on women's perspectives on and identification with the word "feminist". Includes assessment by demographics, and a look at how women benefit from past feminist advocacy, and where work still needs to be done.
1. WOMEN •SHOPPING •STYLE
HOW, WHY AND WHERE
WOMEN BUY
The Year in @BlogHerResearch
THE GOLDEN RULE:
INSPIRATION + INFORMATION = ACTION
WHAT SHE LOVES
SOCIAL GOOD STARTS SOCIAL SHARING
46% of the BlogHer community will tell their friends and family when a brand
supports a cause they care about.
SHOES SIZZLE, STARS FIZZLE
77% of women like to talk about clothes and shoes online—but
only 35% want to talk about celebrity style.
READY TO STRIKE A POSE
33% of BlogHers want a makeover to unleash the “style princess inside.”
HOME IS WHERE THE HEART IS
67% of BlogHers like to read online about interior design and
DIY crafts.
A LITTLE HELP FROM HER FRIENDS
A WHOPPING 87 PERCENT of BlogHer community members
have made a purchase based on a blog recommedation.
SHE GOES WHERE HER FRIENDS GO
User reviews (70%) and Advice from Familiar Bloggers (60%)
are most likely to draw a woman into style and beauty sites.
BLOGS BUILD HER UP
60% of BlogHers say blogs help them build confidence in
their own style decisions.
MAKING THE SALE
WOMEN DO MORE SHOPPING ONLINE
In 2010, 55% of women preferred to buy beauty products in person,
at a store. Today, the majority (60%) buy online.
MOBILE IS MAJOR, ESPECIALLY FOR MOMS
In 2012, mobile devices overtook computers as the most used screen
for 75% of moms.
EXTRAS CLOSE THE DEAL
Free shipping (93%) and coupons and sales (82%) help convince women to buy
online instead of offline. But only 48% of us identify ourselves to be “sale shoppers”.
JOIN WOMEN where they already are, in the conversations that matter most. BlogHer
reaches more than 50 million women a month and works with the right influencers to tell your
story in her own authentic voice. Make it easy, make it social, make it mobile—make it a deal.
Sources: 2012 BlogHer Women & Social Media Annual Study, 2012 BlogHer Style & Beauty Study,
2010 BlogHer Beauty is in the Eye of the Blog Holder Study, 2012 BlogHer eMoms Study.