The document discusses the enhancement of blogging through widgets and contextual technology, focusing on creating a service that understands content and improves recommendations. It outlines various approaches for integrating these enhancements, the limitations posed by existing plugins and infrastructure, and presents several potential solutions. Additionally, it raises questions about the future of contextual technology and available tools for developers.

1. Building Blog Enhancing Widget Jure Cuhalev [email_address]

2. Web widget is a hack in a system designed to push technical and conceptual boundaries of existing infrastructure

3. we can make a service that seems to “ understand ” what you’re writing about and can provide better recommendations Contextual technology

4. Blog enhancing It's a rainy afternoon here. I wish I would have a Persian Kitten to keep me company. What can we add?

5. Blog enhancing It's a rainy afternoon here. I wish I would have a Persian Kitten to keep me company.

6. Blog enhancing It's a rainy afternoon here. I wish I would have a Persian Kitten to keep me company. hyperlink + tags, articles videos, maps and other annotations

7. lots of text lots of platforms Issues how to provide consistent and reliable experience?

8. 2 main approaches

9. Pre-publish OpenCalais Tagaroo extending Wordpress Zemanta extending Typepad

10. Post-publish Apture as a Javascript layer Jiglu tag cloud widget (keyword based)

11. Cross-Domain AJAX Limitation 1 (how to transport lots of text)

12. Cross-Domain XHR XmlHttpRequest = AJAX security model limits sending large amounts of data over different domains (POST) api.contextual.com myblog.com GET POST

13. solutions Browser Extensions - own AJAX call Proxy for plugin architectures Pull instead of push Cross-domain Flash Javascript bridge window.name technique they are all hacks

14. interface decisions Teach users about Extensions and Toolbars Pull delayed parsing emulate instant gratification (good copy!) Improvise - provide non-contextual suggestions

15. Lots of platforms Limitation II

16. 3rd party web sites limited plugin infrastructure no plugins for hosted platforms (80%) wide range of themes

17. solutions Extensions and Toolbars bookmarklets Move reader side

18. interface decisions Overlaid annotating interfaces rich overlays Off-site dashboard Minimal set of tags of annotations

19. Practical Think Extensions / bookmarklets It’s a hack - anything goes Consider limitations of contextual technology used

20. Future W3C: Access Control for Cross-Site Requests OpenSocial for authoring-time widgets Extensions are becoming fundamental part of Browser experience

21. Questions? Apture - apture.com Jiglu - jiglu.com Tagaroo - tagaroo.opencalais.com Zemanta - zemanta.com