Blog Conversion Optimization [Episode 4] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

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This week's episode looks at blog post optimization with calls to action (CTAs), otherwise known as conversion optimization. Conversion optimization is the process of optimizing a website in order to increase the likelihood of capturing leads, conversions or customers. Specifically, we looked at graphical CTAs, CTA placement, textual or content inbedded CTAs, and A/B testing. We also discuss the importance of developing problem solving and unique value propositions as the currency for the lead acquiring quid pro quo transaction. The video is the last of a three-part series on blog optimization. Video and commentary: http://www.kunocreative.com/blog/bid/73881/Blog-Post-Conversion-Optimization-Tuesday-s-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

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Blog Post Optimization with CTAs
Twitter: #Kuno - @CPollittIU

Blog Post Optimization

Social Media Optimization (SMO)

Search Engine Optimization (SEO)

Conversion Optimization

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with CTAs

What is Conversion Optimization?

The process of optimizing a company's website in
order to increase the likelihood of capturing leads,
conversions or customers.

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with CTAs

1. Graphical Calls to Action (CTAs)
2. CTA Placement
3. Textual CTAs
4. A/B Testing

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with CTAs
Graphical Calls to Action

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with CTAs
CTA Placement

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with CTAs
Textual Calls to Action

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with CTAs
A/B Testing

A B
Twitter: #Kuno - @CPollittIU

How to Manage & Close
Internet Leads

Facebook.com/kunocreative

Twitter: #Kuno - @CPollittIU

Thanks for Watching!
Slides are available at

Twitter: #Kuno - @CPollittIU

The document discusses advanced marketing strategies including advanced landing pages, behavior-driven communications, and advanced marketing analytics. It provides definitions of each strategy and examples of how the company implemented them. They found their A/B testing improved conversion rates and behavioral tracking reduced costs and risks. They learned data drives leads and their strategy depends on data tracking across channels.

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Blog Conversion Optimization [Episode 4] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

1. Blog Post Optimization with CTAs Twitter: #Kuno - @CPollittIU

2. Blog Post Optimization Social Media Optimization (SMO) Search Engine Optimization (SEO) Conversion Optimization Twitter: #Kuno - @CPollittIU

3. Blog Post Optimization with CTAs Twitter: #Kuno - @CPollittIU

4. Blog Post Optimization with CTAs What is Conversion Optimization? The process of optimizing a company's website in order to increase the likelihood of capturing leads, conversions or customers. Twitter: #Kuno - @CPollittIU

5. Blog Post Optimization with CTAs 1. Graphical Calls to Action (CTAs) 2. CTA Placement 3. Textual CTAs 4. A/B Testing Twitter: #Kuno - @CPollittIU

6. Blog Post Optimization with CTAs Graphical Calls to Action Twitter: #Kuno - @CPollittIU

7. Blog Post Optimization with CTAs CTA Placement Twitter: #Kuno - @CPollittIU

8. Blog Post Optimization with CTAs Textual Calls to Action Twitter: #Kuno - @CPollittIU

9. Blog Post Optimization with CTAs A/B Testing A B Twitter: #Kuno - @CPollittIU

10. How to Manage & Close Internet Leads Facebook.com/kunocreative Twitter: #Kuno - @CPollittIU

11. Blog Post Optimization Social Media Optimization (SMO) Search Engine Optimization (SEO) Conversion Optimization Twitter: #Kuno - @CPollittIU

12. Thanks for Watching! Slides are available at Twitter: #Kuno - @CPollittIU

Blog Conversion Optimization [Episode 4] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

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