The document discusses the steps for building an effective digital activism campaign. It recommends assembling a team that includes a graphic designer, translator, and content creators. It also emphasizes gathering background information on key details like who, what, when, where, why, and how. Additionally, it suggests developing pages for getting involved, contact information, and posting regular updates. The document stresses the importance of building a community and empowering supporters by giving them defined tasks and opportunities for input to push decision-making throughout the organization.

1. Blog
Activism
Strategy

2. Build a team.
photo: ninkinanka (Flickr)

3. Build a team.
photo: ninkinanka (Flickr)

4. Build a team.
photo: ninkinanka (Flickr)

5. Build a team.
photo: ninkinanka (Flickr)
Graphic designer

6. Build a team.
photo: ninkinanka (Flickr)
Graphic designer

7. Build a team.
photo: ninkinanka (Flickr)
Graphic designer
Translator

8. Content

9. Background
information page
Photo: danorbit (Flickr)

10. Background
information page
Who?

11. Background
information page
What?
Spring vacation

12. Background
information page
14h37,
January 2
2008
When?

13. Background
information page
Where?
London

14. Background
information page
Why?
His sister
lives there.

15. Background
information page
How?
He flew
from
Casa.

16. Background
information page
Who? What? When? Where? Why?
Spring vacation
14h37,
January 2
2008
London
His sister
lives there.
He flew
from
Casa.

17. Background information
page
Who?
What?
When?
Where?
Why?
Goal

18. Get involved page
E-mail list sign-up
on other platforms
future actions
future meetings
contact e-mail
photo: strawberryum (Flickr)

19. Contact page
e-mail for campaign
Gmail is good

20. Posts
Minimum 3 per week
Latest news on campaign
Calls to actionphoto: arnaudfabs (Flick)
1 2 3

21. Build Community

22. Involve your supporters
ask for help on defined tasks
ask for input (polls)
respond to supporter e-mail

23. Push power down the
pyramid

24. Goal
Execute
Plan
Evaluate
Execute
Plan
Evaluate
Execute
Call to action
Plan action
Target
Web Site
Recruit
Information
Goal
Team
Strategic
Steps of a
Digital
Activism
Campaign

25. Thank You
Digital Activism Workshop
presented by:
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