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Makingit Sticka marketing proposal
1 THE BR AND “UHU glues anything, anytime”
1932in GERMANY August Fischer
THE resin adhesive FIRSTsyntheticFORMULA
All Purposeesive It sticks all materials
TODAY15 categories
TODAY15 categories
present in125countries
Don’t say glue, say
C OMP ETIT ORS2
large variety
2do it yourself 1 3
How can UHU Stand Out?
EN GES C HALL3 UHU is pronounced: ‘ooo-hoo’
The GOALIncrease AwarenessProduct EducationStronger Presence
product features Super Strong Works on All Materials100% WeatherProofSolvent Free
types of glue CONSTR HOUSEHOLD
types of glueCONSTR HOUSEHOLD UHU
the new ULTRA MONTAGE isThe Solutionthat Sticksvirtually Anything
who?
myststock.deviantart
who?
i need a QUICK FIX
i need
Primary 15-60 yearsTarget Market
?Lack of awareness
?producteducation
conventionalusage
I TSTI CK MA KING4
The StickyMESSAGE
the Solution that Sticks
The StickyEXECUTION
CAMPAIGN PHASE 1
AWARENESS +EDUCATION
interchange banner ad
CAMPAIG PHASE 2
USAGE? education
UGCUser Generated Content
TOP 3 SOCIAL SITES visited in Singapore Others3.95% 8.01% 11.5% 73.5% (% Reach) Data adap...
The UHUChallenge
POSTER advertisement
bus-stopadvertising
bus-stopadvertising
1 Register via online site
challenge website
mobileresponsive
2 Mailer participant kit +
3 Upload submitted entries
SINGAPORE’S FIRST UHU CHALLENGE
4 Voting for top 20
facebookpromotion
5 Winning after voting
$1,000people’s choice
$2,5005 Winners
TIMELINE
PRE-CHALLENGE LAUNCH1 23 4 COMPETITION PRIZES
ExpectedResults
1,000signups
20,000 views
IMPACTthe glue universe
The Solution That Sticks
Thanks for Sticking around. Content Slides TAN RAY KAI XIN SEN CAI EUGENE CHENG EUGENE @its...
Images PictorialsShoes by brommel.net The Noun ProjectTrain by mylovelymess.comCha...
DOWNLOADTHE SLIDESCLICK HERE
Making It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenec
Making It Stick - UHU Marketing Presentation by @itseugenec
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Dec. 06, 2012

Making It Stick - UHU Marketing Presentation by @itseugenec

A case study marketing proposal done for UHU's product - The UHU Ultra Montage. Presentation Includes visual mockups and campaign timeline. ( Download Now Available! )

Want something like this done for your next pitch? Contact me at my site : http://itseugene.me/contact

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Making It Stick - UHU Marketing Presentation by @itseugenec

  1. Makingit Sticka marketing proposal
  2. 1 THE BR AND “UHU glues anything, anytime”
  3. 1932in GERMANY August Fischer
  4. THE resin adhesive FIRSTsyntheticFORMULA
  5. All Purposeesive It sticks all materials
  6. TODAY15 categories
  7. TODAY15 categories
  8. present in125countries
  9. Don’t say glue, say
  10. C OMP ETIT ORS2
  11. large variety
  12. 2do it yourself 1 3
  13. How can UHU Stand Out?
  14. EN GES C HALL3 UHU is pronounced: ‘ooo-hoo’
  15. The GOALIncrease AwarenessProduct EducationStronger Presence
  16. product features Super Strong Works on All Materials100% WeatherProofSolvent Free
  17. types of glue CONSTR HOUSEHOLD
  18. types of glueCONSTR HOUSEHOLD UHU
  19. the new ULTRA MONTAGE isThe Solutionthat Sticksvirtually Anything
  20. who?
  21. myststock.deviantart
  22. who?
  23. i need a QUICK FIX
  24. i need
  25. Primary 15-60 yearsTarget Market
  26. ?Lack of awareness
  27. ?producteducation
  28. conventionalusage
  29. I TSTI CK MA KING4
  30. The StickyMESSAGE
  31. the Solution that Sticks
  32. The StickyEXECUTION
  33. CAMPAIGN PHASE 1
  34. AWARENESS +EDUCATION
  35. interchange banner ad
  36. CAMPAIG PHASE 2
  37. USAGE? education
  38. UGCUser Generated Content
  39. TOP 3 SOCIAL SITES visited in Singapore Others3.95% 8.01% 11.5% 73.5% (% Reach) Data adapted from: statcounter.com
  40. The UHUChallenge
  41. POSTER advertisement
  42. bus-stopadvertising
  43. bus-stopadvertising
  44. 1 Register via online site
  45. challenge website
  46. mobileresponsive
  47. 2 Mailer participant kit +
  48. 3 Upload submitted entries
  49. SINGAPORE’S FIRST UHU CHALLENGE
  50. 4 Voting for top 20
  51. facebookpromotion
  52. 5 Winning after voting
  53. $1,000people’s choice
  54. $2,5005 Winners
  55. TIMELINE
  56. PRE-CHALLENGE LAUNCH1 23 4 COMPETITION PRIZES
  57. ExpectedResults
  58. 1,000signups
  59. 20,000 views
  60. IMPACTthe glue universe
  61. The Solution That Sticks
  62. Thanks for Sticking around. Content Slides TAN RAY KAI XIN SEN CAI EUGENE CHENG EUGENE @itseugenec itseugene.me
  63. Images PictorialsShoes by brommel.net The Noun ProjectTrain by mylovelymess.comChair by MystStock@deviantartStorm Crowd by JD HancockMemento by medically_irrelevantInspiration TypefaceEmiland De Cubber Gotham FamilyAdvanceYourSlides.comData Brand e.g.UHUStatscounter.com UHU
  64. DOWNLOADTHE SLIDESCLICK HERE

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