This report summarizes the performance of various advertising campaigns for Visit Philly from January 8th to March 2nd. It finds that animated banner ads on Visit Philly and TripAdvisor performed best in impressions and clicks. The Google AdWords campaigns also showed strong results, especially for remarketing ads. A video campaign achieved over 52,000 impressions and a high 11% view rate.

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Client:
Flight Date:
Pulse Report
This is an updated performance report of the _______ campaign from the dates of
January 8th
, 2015 and March 2nd
, 2015. For the purposes of this report, the campaign has
been split into six separate campaigns, Google Audience, Google Remarketing, Trip
Advisor, Visit Philly, Video, and Airpush (mobile). Below are the results for each of the
campaigns, which have been explained and visually depicted.
The ________ Campaign has generated significant traffic on the Visit Philly
website. Ad #2, the Animated Banner ad, is dominating with the most impressions, more
than 248,000, the most clicks, 319, and is tied for having the greatest CTR, 0.13%. Ad #5
is closely behind Ad #2 with more than 241,000 impressions, 279 clicks and a CTR of
0.12%. Cumulatively, the ads have earned more than 884,000 impressions, 862 clicks,
and a CTR of 0.10%. Overall, all of the 2015 __________ Campaign ads are receiving
great visibility, consumer activity, and consumer response. This information, in more
detail, is displayed in the table below.
2015 ___________ Campaign: Visit Philly
Ad Description Impressions Clicks CTR
Ad #1 – Banner Homepage 27,533 35 0.13%
Ad #2 - Animated Banner 248,353 319 0.13%
Ad #3 - Animated Rec. 184,203 102 0.06%
Ad #4 – Banner Homepage Rewards 26,312 18 0.07%
Ad #5 – Banner Animated Rewards 241,825 279 0.12%
Ad #6 – Rec. Animated Rewards 156,639 109 0.07%
Total 884,865 862 0.10%
The 2015 ________ Campaign is receiving an appropriate amount of attention on
Trip Advisor. It’s very easy to see that Ad #4 is performing the best in every category
with more than 85,000 impressions, 93 clicks, and a CTR of 0.10%. Overall, the
campaign has been shown more than 262,000 times, received 201 clicks, and has an
average CTR of 0.06%. This information, in more detail, is displayed in the table below.
2015 _________ Campaign: Trip Advisor
Ad Size Impressions Clicks CTR
Ad #1 160x600 35,434 12 0.03%
Ad #2 300x250 79,879 60 0.06%
Ad #3 728x90 62,005 36 0.04%
Ad #4 300x600 85,432 93 0.10%
Total -- 262,750 201 0.06%

2. On Google AdWords, the 2015 _______ Campaign is performing appropriately.
Ad #2 is producing the best results with more than 482,000 impressions, 259 clicks, and
CTR of 0.05%. In only 54 days, the ads have generated 767,287 impressions, 376 clicks,
and maintained a CTR of 0.04%. This information, in more detail, is displayed in the
table below.
2015 ________ Audience Campaign: Google AdWords
Ad Size Impressions Clicks CTR
Ad #1 160x600 129,258 58 0.04%
Ad #2 300x250 482,669 259 0.05%
Ad #3 (Paused) 728x90 155,360 59 0.04%
Total -- 767,287 376 0.04%
On Google AdWords, the 2015 _______ Campaign is performing better than the
Audience Campaign. It has CTRs of 0.06% and 0.07%. Ad #2 is receiving the greatest
consumer feedback with more than 336,000 impressions, 251 clicks, and a CTR of
0.07%. However, Ads #1 and #2 are performing appropriately with more than 98,000 and
82,000 impressions, 56 and 47 clicks, and CTRs of 0.06%. Cumulatively, the
Remarketing Campaign has generated more than 518,000 impressions, received 354
clicks, and has earned an average CTR of 0.06%. This information, in more detail, is
displayed in the table below.
2015 __________ Remarketing Campaign: Google AdWords
Ad Size Impressions Clicks CTR
Ad #1 160x600 98,930 56 0.06%
Ad #2 300x250 336,767 251 0.07%
Ad #3 (Paused) 728x90 82,787 47 0.06%
Total -- 518,484 354 0.06%
The _____ Video Campaign is receiving excellent visibility on Google AdWords.
It has generated a significant amount of views and has an impressive view rate. In only
54 days, the video has shown more than 52,000 times, has received 5,768 views, and has
earned a view rate of 11.01%. This information is displayed in the table below.
2015 __________ Video Campaign: Google AdWords
Campaign Impressions Views View Rate
Video 52,384 5,768 11.01%