Are you ready for the future? One of the major challenges facing organisations today is to reach and engage with their diverse stakeholder audiences. Your corporate website is now regarded as the ‘port of call’ for corporate information. The Black Sun 2018 Digital FTSE research discusses how companies are increasingly setting out their view of the future, and investing in ways of using digital technologies to better get their story across. This year we have seen a dramatic shift to shine a light into the company’s future. As the user journey fragments across channels, companies are increasingly realising websites as one of their most important channels to articulate their corporate story coherently and compellingly. This is being achieved by focussing on compelling content and exceptional experience. Our research reveals best practice, trends in content and user experience through 5 key lenses: *The Corporate Narrative: Building confidence in the future Investor Engagement: Greater openness *Sustainability: Evidencing a sustainable future *Employees and Careers: Attracting future talent *Media: Amplifying your corporate story