1. Analyzing Twitter for Brand
Dominance on Black Friday

2. The x-axis indicates the number of “tweets” that mentioned the brand labeled on the y-axis.
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
Black Friday Tweets by Brand

3. The x-axis indicates the total number of people who received “tweets” mentioning the brand on the y-axis. The
number of people who were sent the “tweet” is determined by the number of followers each “tweeter” has.
0
20000000
40000000
60000000
80000000
100000000
120000000
Black Friday Tweets - Total Audience by Brand

4. The x-axis indicates the average number of people who received tweets on a per “tweet” basis by brand on the y-axis.
The number can be considered an indicator for how influential on average is the person that mentions the brand. The
number of people who were sent the “tweet” is determined by the number of followers each “tweeter” has.
0
200
400
600
800
1000
1200
1400
1600
1800
Black Friday Tweets - Average Audience per Tweet by Brand

5. Competitive Brand Comparisons

6. 62,263
Tweets
102,920,519
Total Audience
1602
Average Audience
per Tweet
37,353
Tweets
32,286,914
Total Audience
864
Average Audience
per Tweet

7. The @JustinBieber Effect
Justin Bieber exclusively released a new acoustic album through Walmart
on Black Friday. Of the 62,263 tweets that mentioned “Walmart” 25,505
of them also mentioned Justin Bieber. 41% on the Walmart tweets can be
tied directly to their exclusive with Justin Bieber. The average audience for
each of the tweets that mentioned Justin Bieber and Walmart was 1,757.
The highest of all the brands monitored. When the Justin Bieber effect is
discounted Target with 37,353 is actually slightly ahead of Walmart with
36,758.

8. 83,694
Tweets
76,059,610
Total Audience
909
Average Audience
per Tweet
13,772
Tweets
18,306,993
Total Audience
1329
Average Audience
per Tweet

9. 13,103
Tweets
8,520,091
Total Audience
650
Average Audience
per Tweet
24,377
Tweets
31,692,655
Total Audience
1300
Average Audience
per Tweet

10. 15,609
Tweets
17,543,150
Total Audience
1,124
Average Audience
per Tweet
7,976
Tweets
4,571,324
Total Audience
573
Average Audience
per Tweet

11. 11,945
Tweets
8,837,630
Total Audience
740
Average Audience
per Tweet
8,937
Tweets
9,575,570
Total Audience
1072
Average Audience
per Tweet
15,082
Tweets
10,443,654
Total Audience
693
Average Audience
per Tweet

12. 9,336
Tweets
8,696,413
Total Audience
932
Average Audience
per Tweet
195
Tweets
174,478
Total Audience
895
Average Audience
per Tweet
857
Tweets
521,028
Total Audience
608
Average Audience
per Tweet

13. 2,486
Tweets
988,222
Total Audience
397
Average Audience
per Tweet
604
Tweets
258,040
Total Audience
427
Average Audience
per Tweet

14. 2,420
Tweets
1,875,543
Total Audience
775
Average Audience
per Tweet
1,937
Tweets
1,132,587
Total Audience
585
Average Audience
per Tweet

15. 1,909
Tweets
1,466,316
Total Audience
768
Average Audience
per Tweet
12,391
Tweets
15,395,667
Total Audience
822
Average Audience
per Tweet
29,139
Tweets
46,368,919
Total Audience
1,591
Average Audience
per Tweet
Bricks & Mortar
Average*
* Walmart, Target, Macys, Gap, Kohls, Sears, BestBuy, Nordstroms, Bloomingdales

21. Ares in red are counties where there are more
tweets than the population would predicts and
places in blue are locations that have fewer tweets
than the population would predict.