The document summarizes the results of monitoring real-time sentiment on Twitter about movies and actors during the Academy Awards. It analyzed sentiment for movies like Black Swan, True Grit, and 127 Hours, finding heavy negative sentiment for Black Swan but heavy positive sentiment for True Grit and mixed sentiment for 127 Hours. It also analyzed sentiment for actors like Jeff Bridges, Nichole Kidman, and James Franco, finding largely positive sentiment for Jeff Bridges but largely negative sentiment for Nichole Kidman and mixed sentiment for James Franco.

1. Monitoring Real Time Market Sentiment During the Academy Awards Through Twitter

2. Temporal animationPivot across variablesLive filteringSentiment over timeOn click geographic details

3. Each Tweet’s sentiment is calculated between +1 and -1 then the total sentiment for the movie is calculated for before, during and after the Oscars. The larger the number to greater the positive (+) or negative (-) sentiment for the movie. The score is indicative of both overall sentiment as well as the volume of people expressing the sentiment

4. Heavy Negative Sentiment for “Black Swan”

5. Heavy Positive Sentiment for “True Grit”

6. Mixed Sentiment for “127 Hours”

7. Each Tweet’s sentiment is calculated between +1 and -1 then the total sentiment for the actor/actress is calculated for before, during and after the Oscars. The larger the number to greater the positive (+) or negative (-) sentiment for the actor/actress. The score is indicative of both overall sentiment as well as the volume of people expressing the sentiment

8. Largely Positive Sentiment for “Jeff Bridges”

9. Largely Negative Sentiment for “Nichole Kidman”

10. Mixed Sentiment for “James Franco”

11. Black SwanNegative Sentiment for Black Swan but Positive Sentiment for its Actress “Natalie Portman”Natalie Portman

12. Reaction to The Social Network Winning Best Score

13. The Reaction to “The Fighter” in the Boston Market