This document provides guidance on how businesses can regain direction and focus when they start to feel lost or overwhelmed. It recommends that businesses first identify their core values and purpose to clearly define what they stand for. Second, it suggests communicating these core values and purpose to employees to get alignment. Finally, it advises surrounding oneself with smart people who can provide an external perspective and challenge assumptions to help prioritize efforts and stay on track. The overall message is that regaining focus starts with understanding one's core identity and ensuring all business activities and decisions align with and further that identity.