Bizlog_Final

BIZLOG
BIZLOG
BIZLOG - WEBSITE DESIGN
Maria Merchant

BIZLOG
BIZLOG
The premise of the project was to design a
launch-website that introduces a software
product in the market.
There were two main
requirements from the client: the website
should look professional and exciting.
After a brief background study, the design brief
was put together and
finalized.
STAGE 1

BIZLOG
BIZLOG Product Background
Post 2012 there has been a paradigm
shift, Softwares have moved from
being products to Services.
And now post 2014 it is now the
generation of connected cloud
applications. This is achieved via
integrations.
With BizLog, Actonate, a start-up firm
plans to build an entire ecosystem of
add-ons which can offer integrations.
The important part here is to develop
an entire ecosystem around the retail
business.
The possibilities of add-ons,
integrations are endless for the retail
industry and no one is doing this right.
Bizlog wants to offer all this at $15 per
month/store, how does that sound for
a young store-owner or any small
business running in various cities
across the country and facing a night-
mare managing them all.
Thereby their product website,
BIZLOG.COM, should be able to reflect
all the attributes and showcase the
features.
The website needs to be a class apart
with a tone that is professional yet
friendly, easy to
follow and not too sales-pitch-y.
The user should find the data concise
and lucid and most importantly,
believe in the tool’s assistance.

BIZLOG
BIZLOG Design Brief
Objectives:
Designing a website for a SAAS (Software
As A Service)-product, called BIZLOG that
launches on a global platform and includes
online checkout and on-boarding process.
The site should launch and promote the
software as a professional and promising
product.
More about the Product:
BIZLOG is an inventive tool for Retail
Industries and Restaurant businesses.
The software is targeted for one or more
retail shop-owners and restaurant –
owners and managers. It provides a
real-time billing, revenue, analysis, inven-
tory updates and many more custom
add-ons.
Target market:
The target market includes the owners
and managers of Small and Medium Scale
Retail Industry as well as of Restaurants
and Hotels.
Needs of the User:
The user should be able to access to all
necessary information and facts about the
product. The user should also be able to
purchase, subscribe and effectively
download the software.
Need for User Centric Design:
The product is projected to be highly
usable for small-scale business owners
and managers. The unreleased product
needs to be launched in the spirit of the
developing company’s belief system.

BIZLOG
BIZLOG
The next step in the process was research and then
focus on Who are we designing for ? User personas are
believable examples of user types (personas) and tell
plausible user stories (scenarios) that explain how your
users might use your product, system, or interface.
Building a persona included mapping hypothetical
user’s demographics, background, education,
experiences, and overall goals in life. A fairly specific
persona helps guide the design.
Based on this persona, scenarios were developed
where each user’s need would be supported by the
design. Implementing the user personas helped keep
our focus on the user, and not the system.
STAGE 2

BIZLOG
BIZLOG UX Personas
1 Harpreet Singh
the Rocket Sales Guy
Attributes:
- 23 years
- Fresh graduate from College
finishing a Bachelors in Commerce
Goals:
- Make his young business enterprise
of desktop computer assembly and
service in Mumbai, a ‘successful’ one.
- Wants to have increased sales in
the coming year to compete against
the big corporates in the city.
- Wants to have enough family time
with his grandparents.
Concerns:
- He has hired ex-colleagues from a bigger
corporate agency which was a corrupt
place in many ways. He wants to maintain
transparency.
- In this start-up he wants to do stuff
the right way. He would like to eschew
of ‘normal’ business practices such as
kick-backs, false advertisement, and low
wages
Quotes:
- “Business is not a number, business is
people ... only people”
- “When blood and sweat are printed
together on a paper ... when the table
becomes the bed and the office becomes
the home ... when hunger forgets the
thirst ... then a company is made.”

BIZLOG
BIZLOG UX Personas
2 Malika Bedi
the famous Restaurateur
Attributes:
- 40 years of age
- Successful Restaurateur
- High social life
- Loves Bangalore but is always
traveling abroad.
Goals:
- She wants to continue focusing
on her restaurant in prime area, MG
Road, Bangalore but is excited to
open 2 more chains in the city as the
city has expanded hugely since the
past 10 ten years.
- Wants to keep track of her sales,
any glitches in staff attendance, on
the move, even while getting her hair
done.
Concerns:
- She has been mulling over the idea to
new outlets but she doesn’t want to lose
her high maintenance touch, which is her
forte.
- New outlets mean bigger staff to man-
age, and also bigger inventory, she wants
to make sure she is not running behind
time in maintaining stock.
Quotes:
- “My whole life is my kids, my restaurant
and my friends, in that order”
- “I am at work, even while I’m on a vaca-
tion.”
- “ I want my guests to experience exqui-
site cuisines as if they were taken to the
origin of the cuisine while eating. Hear-
ing even the smallest compliment on my
restaurant’s review page really makes my
day”

BIZLOG
BIZLOG UX Personas
3 Himesh Patel
the typical Businessman
Attributes:
- 31 years old
- Past-life: Successful banker working
in the US after an MBA Program.
- Recently returned home to run his
family’s gifts and novelties business
in Ahmadabad, India.
Goals:
- Expand his father’s wholesale busi-
ness of selling imported toys and
novelties, successfully into a retail
one.
- Wants to have increased sales by
selling his shop products online as
well as in different franchises based
in 4 major cities in India.
Concerns:
- There is higher risk than ever since his
father and his grandfather have worked
their entire lives on building their brand
name and trust of customers.
- Wants to apply his management skills
and knowledge and bring innovative
ideas on the table
Quotes:
- “ I couldn’t continue working in the cor-
porate empire when I have a huge oppor-
tunity here in my homeland”
- “Even Spider-man has to take risk ... I am
only a businessman”
- “ My father and I are very open to using
the best of technological tools out there
that helps us save time and do more”

BIZLOG
BIZLOG UX Personas
4 Priya Sharma
the Cake Baker
Attributes:
- 32 years old
- Loves street food
- Priya runs a successful chain of Cake
Bakeries in 6 cities in northern India.
- Lives in South Delhi with her hus-
band and two young kids.
Goals:
- Wants to convert her business into
an e-commerce one as well and keep
only most high-sales locations
running.
- She wants to expand her business
yet have enough private give time to
her school-going children.
Concerns:
- She has build a really good task-force
around her but a lot of it is based on
constant book-keeping.
-She misses getting self-time to bake
some pies on her own at home for her
kids.
Quotes:
- “ Attention to detail has always re-
mained my motto behind delivering the
best made cakes in India”
-” It wasn’t easy starting this business. But
its type to expand and make
management more effective”
- “My Husband and I play equal roles in
our kids’ lives. I want to maintain that.”

BIZLOG
BIZLOG UX Personas
5 - Virat Kohli
the immaculate Manager
Attributes:
- 40 years old
- Has been quite experience of
managing media libraries and music
stores.
- Recently promoted chief Manager
of a successful bookstore chain in
Mumbai.
Goals:
- Wants his bookstore to be the most
efficient and highly rated by custom-
ers.
- Wants to have increased sales by
selling his shop products online as
well as in different franchises based
in 15 major cities in India.
Concerns:
- There is lesser sales foot-ins ever since
the dot-com boom. He wants his store to
go have a simultaneous online presence.
- Wants to convince his boss, the
bookstore owner of using suitable soft-
ware for a few months and show in-
creased sales.
Quotes:
- “ I am a stickler for good management
and efficiency”
- “Not ashamed to say I live to compete”
- “ I don’t believe in using outdated tools ”

BIZLOG
BIZLOG Persona Scenarios
Persona 1 - Harpreet Singh is a start-up owner and cannot afford more employees. Hence a
software like Bizlog can help him and his team be on the same -page.
Persona 2- Malika Bedi is scared to open a new restaurant because she does not have a tool
that can keep her in check of the daily inventory statuses of one more restaurant in the big
city. Bizlog’s store setup would start giving her real-time status at her fingertips.
Persona 3 - Himesh Patel is looking out for Apps and softwares that are available to him in
India. His friends back in US suggested him QuickBooks but it doesn’t suffice his needs. Bizlog
offers him accounting as well as managing tool.
Persona 4 - Priya Sharma is on the verge of a breakdown. She is always confused to choose
between her bakeries and her family. She would love to hire a manager and still be in touch
with the day to day dealings at her stores. Bizlog helps multiple users manage the same store
Persona 5 - Virat Kohli wants to use the latest tools to beat his competitors. There’s no other
product in the Indian subcontinent that offers the features that Bizlog does.

BIZLOG
BIZLOG
Once the personas were finalized, the names of the
User Personas were used instead of the generic term
‘user’. The focus shifted to individual personalities
while designing.
This further helped in the imagination of a storyboard
for the most popular persona of the project. The
storyboard was influenced by the particular persona’s
goals and concerns.
STAGE 3

BIZLOG
BIZLOG Storyboard - Harpreet Singh

BIZLOG
BIZLOG
Once the first hand experience was mapped with the
help of the imaginative storyboard, it was important to
translate the experience into charting the basic
functions that the product is capable of, in this case the
launch-website.
Hence keeping the functions in mind, an initial
wireframe was prototyped. Here prioritizing the
introduction as well as advertising the free-trial was an
important criterion and challenging one too. A basic
skeleton of components were laid out and its known as
the wireframe. In fact several wirefarmes were
constructed to suit the requirements.
STAGE 4

BIZLOG
BIZLOG First layouts
IconsIconsIconsIconsIcons
Footer
Services Slider
Secondary Information
Graphics Area
/ Product Images
Primary Info and Graphics Text Area
Navigation MenuLOGO
/Name
Header

BIZLOG
BIZLOG
Once the basic skeleton-layouts were edited as per
expert- feedback, the final design of the homepage and
rest of the pages were constructed using two Adobe
tools : Photoshop and Indesign.
Product Content was placed and a total of four pages
of the website were developed first for the Mobile
resolution and then for the desktop version.
STAGE 5

BIZLOG
BIZLOG
Mobile
Design:
1. Homepage
2. Features Page
3. Pricing Page
4. Support Page

BIZLOG
BIZLOG Desktop Design:
1. Homepage 2. Features Page 3. Pricing Page 4. Support Page

BIZLOG
BIZLOG
The desktop versions of the designs were further en-
hanced by adding click-able interactivity to navigate
between the four pages. This was the last stage of the
design.
Hence a mock-up prototype was developed in Axure, a
software tool.
STAGE 6

BIZLOG
BIZLOG Final Deliverable
To check out the final prototyple, please visit the link:
http://1jb6bu.axshare.com/
password: merchant

BIZLOG
BIZLOG
-Maria Merchant
CONCLUSION
Over all the project was an enriching first-hand experience. It was
initially daunting to make a website that reflects the purpose, tone
and character of an unknown, yet-to-be-launched software product.
A lot was gained from the methodology that was followed step by
step to achieve the wholistic design.
It was effective to first focus on the layout and functionality before
diving into design-details that can be quite tempting. Feedback on
the wireframes really helps lock the workability aspect first. It was
a wonderful experience to create a simple interactive website that
hopefully helps visitors feel excited to try out the product.

Bizlog_Final

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