Seniority should not be prioritized over performance when it comes to serving customers. In the 21st century, companies should avoid creating barriers that prevent them from fully satisfying customers. Jim Blasingame of Fasttrack Communications argues that performance, not tenure, is what should determine how a company approaches advertising in the future.

1. “In the 21st century,
don’t create
barriers to
customers. Seniority
doesn’t trump
performance.” Jim Blasingame
Fasttrack Communications – the future of advertising