- Metal and mining giant Vedanta Ltd will merge with its subsidiary Cairn India in an all-share swap deal. This will give Vedanta access to Cairn's $2.7 billion cash pile to help reduce debt. - Amitabh Bachchan will debut as an animated superhero called Astra in a new 52-episode series on Disney Channel India called Astra Force. - Online home furnishing portal BedBathMore.com has acquired art-based startup Crude Area in an all-stock deal. Crude Area's artworks will now be sold on BedBathMore's website.

1. anand kumar <anandkr.cvrce@gmail.com>
answers for Biz Quizzard 586
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Rajeev Kondapalli <rajeevkondapalli@gmail.com> Sun, Jun 28, 2015 at 2:38 PM
Bcc: anandkr.cvrce@gmail.com
1. Metal and mining giant Vedanta Ltd and which subsidiary will merge in an all-share swap deal?
# Cairn India
The deal gives the parent access to Cairn's $2.7 billion, or about Rs 17,000 crore, cash pile that would help it
reduce debt. Independent directors of both the companies, owned by billionaire Anil Agarwal, have approved the
merger.
2. Which celebrity is making a debut as an animated superhero avatar called Astra?
# Amitabh Bachchan
Astra is a mythical hero from a distant world, who was stranded on Earth millions of years ago after an epic
battle and is awakened by eight-year-old twins. Big B has partnered with CA Media-owned Graphic India for this
venture. Disney Channel India has acquired this 52-episode animated series, called Astra Force, which will be
telecast in 2017.
3. Which online home furnishing portal has bought Crude Area, an art-based startup, in an all-stock deal?
# BedBathMore[dot]com
Crude Area, founded in 2012, has 120 artists from across the world on its network from whom the company
licenses artwork and transfers prints onto wall art. It has about 1,000 artworks, an addressable community of
8,000 buyers and sells 500 orders a month on average. Crude Area products will be sold on BedBathMore as a
private label.
4. Who has replaced the model Kate Upton as the new public face of ‘Game of War: Fire Age’?
# Mariah Carey
Producers of the mobile game have inked a seven figure deal with the 45-year-old Mariah Carey, in which the
singer will shoot a 30 second commercial.
5. Which job portal has launched an advertising campaign featuring actor Javed Jaffrey?
# Shine[dot]com
The campaign for the job portal owned by Hindustan Times has been conceptualised by Dentsu.
6. Not sure if I already covered this before. Pune-based Swipe Technologies has roped in which celebrity as its
brand ambassador?
# Priyanka Chopra
Swipe Technologies offers a range of affordable range of 25 products - which include Tablet PCs and
smartphones, priced between Rs 3,999 to Rs 20,000.

2. 7. Which company has launched Ping Pay, a multi-social payment app?
# Axis Bank
The app allows users to transfer money and recharge mobile using social and messaging channels like
Whatsapp, Facebook, Twitter, email and SMS without even knowing the bank account details of the beneficiary.
Ping Pay has been developed in partnership with Fastacash, a Singapore based firm that brings technology to
end users by partnering with banks, mobile operators and payment service providers to name a few.
8. Which company has announced the acquisition of mobility solutions company Letsgomo Labs to beef up its
mcommerce business?
# Snapdeal
Letsgomo Labs provides end-to-end mobility solutions, ranging from building mobile strategies to
conceptualization of applications and mobile sites to implementation and hosting, to businesses. After the
acquisition, the 76-member Letsgomo team will merge with Snapdeal.
9. Which mobile multimedia learning solutions venture has been acquired by US-based employee engagement
platform Limeade?
# 9Slides
Founded by Lucknow boy Ruchit Garg, 9Slides allows users to create and share online presentations that can
sync up videos side by side. It is backed by Dave McLure's 500 Startups and has raised $1 million in funding
from investors. It counts Comcast, LinkedIn, Volvo and Skanska as customers. 9Slides was founded in 2011 in
Redmond, Washington, and has contract employees in Hyderabad. Headquartered in Bellevue, Washington,
Limeade, which counts Kohl's and Levi's among its 100-plus customers, inspires people and companies to
improve their health, well-being and performance.
10. Mahindra & Mahindra (M&M) will soon be launching an all-new small commercial vehicle to take on Tata
Motors’ Ace Zip. What has it been branded as?
# Jeeto
The company is set to introduce the new generation m_Dura engine with the Jeeto. The m_Dura is a direct
injection (DI) diesel engine designed for refined performance and fuel efficiency.
11. As a part of the Global Wind Day celebrations, which company has unveiled a new logo to represent its
mission for the year ​`Megawatt se Gigawatt'?
# Mytrah Energy
The company has a presence in seven states in India with a capacity of over 543 MW and is all geared up to
achieve the gigawatt mark by 2016.
12. Which Karnataka-based aerospace start-up has acquired US-based T&K Machine, a company that makes
aircraft parts for global aerospace firms like Boeing and Spirit AeroSystems?
# Aequs Aerospace
The acquisition will help Aequs to expand its manufacturing in the US market for the first time. T&K Machine, Inc
will now be renamed as Aequs Aero Machine, Inc.
13. Which US-based drugstore operator has said it will acquire Target Corp’s US pharmacy and clinics

3. businesses for about $ 1.9 billion to boost sales and prescription volumes?
# CVS Health Corp
CVS said it will acquire more than 1,660 Target pharmacies across 47 states and operate them through a store-
within-a-store format and every new Target store that offer pharmacy services will include a CVS pharmacy.
Target’s nearly 80 clinics will be rebranded as MinuteClinic and CVS will open up to 20 new clinics in Target
stores within three years of the deal closing.
14. Intelligent Environments, a London-based company which provides banking software, has launched a “more
secure” alternative to the traditional 4 digit pin code. What have replaced numbers?
# emojis
The company has claimed that its Emoji Passcode service is more secure because there are more potential
combinations of the 44 emojis than there are of the numbers 0-10.
15. Which spice brand has launched its first ever television commercial, with the positioning ‘Tastemakers of
India’?
# Suhana
The concept of the TVC, devised by Setu Advertising, focuses on a simple message – that Suhana is a brand
that knows and understands local flavours and empowers people from all over India to recreate these flavours in
their own kitchens. The brand is owned by Pravin Masalewale.
16. Britannia Industries has launched a television commercial for its newly launched premium choco-centre filled
biscuit. What is it called?
# Pure Magic Chocolush
The TVC has been created by McCann Bangalore.
17. Which MNC has signed a definitive agreement to acquire Mumbai-based Continuum Wind Energy?
# SunEdison
SunEdison is the largest renewable energy development company in the world by generation capacity. The
buyout ​the biggest in the clean energy sector in the country so far ​will significantly consolidate its Indian
presence. Originally founded by an investment banker turned green energy entrepreneur Arvind Bansal and his
IIM-Ahmedabad classmate Vikash Saraf of Essar Group, Continuum Wind Energy was controlled by Morgan
Stanley's infrastructure focussed private equity fund -Morgan Stanley Infrastructure (MSI).
18. Which company has acquired premium sports channel Setanta Sports Asia?
# Discovery Networks Asia Pacific (DNAP)
The broadcaster which specialises in rugby has a reach of 42 million homes across 16 countries. The acquisition
is bolstered by Setanta's five-year renewal of SANZAR (South African, New Zealand and Australian Rugby) rights.
19. Which company and US-listed Telephonics Corporation last week announced a joint venture in India to
manufacture the new RDR Series of Airborne Weather Radars?
# Mahindra Defense Systems
The radars will be made at their Prithla facility near Delhi. This is the first airborne radar to be manufactured in the
private sector in India.

4. 20. Which company will start offering banking services in the country from August 23?
# Bandhan Financial Services
The Reserve Bank of India (RBI) had issued a provisional, or in principle licence, more than a year ago to the
Kolkata-based micro lender. About 400 branches will be in semi urban and rural areas while the bank will open
about 200 branches in metro and urban pockets.
21. Which country has largest number of ultra-high net-worth (UHNW) households, according to the Boston
Consulting Group's `Global Wealth 2015: Winning the Growth Game' report?
# USA
The US has 5,201 households, followed by China (1,037), the UK (1,019), India (928) and Germany (679) in 2014.
India's UHNW households grew manifold from 2013 when the number stood at 284.
22. Selena Gomez has become the new face of which brand from P&G stable?
# Pantene
The 22-year-old singer has reportedly bagged a whopping 3 million dollars per year deal for this brand
endorsement.
23. Which global leader in fastening solutions has acquired Belgium-based specialty weaving manufacturers
Alfatex and Gevaert?
# Velcro Companies
Alfatex is a leading manufacturer of hook and loop fasteners in the medical, automotive and industrial sectors,
and Gevaert manufactures elastic and rigid webbings for the apparel industry.
24. Which beverage brand has launched a new campaign 'Chai Shy'?
# Lipton Ice Tea
The brand is trying to position itself as a tea-based fruit drink for the young urban consumer through its new
communication. DDB is the creative agency.
25. Which Japanese retailer has signed a joint venture deal with Reliance Brands to enter India?
# Ryohin Keikaku
It runs Muji stores that sell merchandise ranging from apparel to stationery and homewares without any logo.
Muji is a short form of Japanese term Muji rushi Ryohin that translates into `brand-less quality goods'.
26. Which is the most expensive city in India, as per Mercer's `Cost of Living Survey 2015'?
# Mumbai
Luanda, the capital of Angola, has been rated the world's costliest city to live in, for third consecutive year.
Mumbai (at 74th place), climbed 66 places in the ranking due to its rapid economic growth, inflation and services
basket and a stable currency against the US dollar,“ the survey said. It is ranked higher and more expensive than
cities like Dallas (77), Munich (87), Luxembourg (94), Frankfurt (98) and Vancouver (119).
27. In what is being claimed as India's largest transaction in the online space, which company has sold a luxury
property for Rs 5.5 crore?

5. # Tata Housing
The company sold the luxury unit in its project called Myst in Kasauli to an NRI customer.
28. Drum Food International, which owns the ice cream brand Hokey Pokey, has launched a range of Greek
yogurt. What has it been branded as?
# Epigamia
Rohan Mirchandani is the founder.
29. Which MNC last week launched the all-new version of its luxury hatchback V40 priced up to Rs 27.7 lakh
(ex-showroom Delhi)?
# Volvo Auto India
The car will be available in two variants - V40 Kinetic priced at Rs 24.75 lakh and V40 R-Design tagged at Rs
27.7 lakh (ex-showroom Delhi). The company sells five luxury models - S80, S60, XC60, V40 Cross Country and
Volvo XC90 - in the domestic market.
30. Who is the world’s richest self-made billionaire, according to Wealth-X, a global wealth intelligence and
prospecting company?
# Bill Gates
Microsoft co-founder has a personal fortune totaling nearly USD 86 billion. Warren Buffett with USD 70.1 billion
took the second slot on the list. Spain’s Amancio Ortega (USD 65 billion) came in next. The top 10 includes
Larry Ellison (USD 51.5 billion), Ingvar Kamprad (USD 48.1 billion), Jeff Bezos (USD 39.8 billion), Carlos Slim
(USD 35.4 billion), Mark Zuckerberg (USD 35,3 billion), Wang Jianlin (USD 35.2 billion) and Michael Bloomberg
(USD 33.7 billion). No Indian made it to the coveted list.
31. Which tech entrepreneur has launched a cloud storage start-up called Minio?
# Anand Babu Periasamy
He had earlier sold his cloud computing start-up Gluster to multi-national company Red Hat for $136 million
(Rs.872 crore). Minio aims to democratise cloud storage by building object storage in the open source
community. It enables application developers to build their own cloud storage.
32. Which brand has launched its latest 'Real Strength' campaign in the US ahead of Father's Day (June 21)?
# Dove Men+ care
The 'First Fatherhood Moments' campaign has captured the personal footage of couples from around the world in
a lovely way. Havas Helia has created the film.
33. Miles Young will retire as Worldwide Chairman and CEO of which advertising agency in August 2016, after 32
years at the agency?
# Ogilvy & Mather
He will then take up the position of Warden of his alma mater, New College at Oxford University.
34. Which MNC has said it would close all 23 of its La Boulange retail locations in US by the end of September
as the stores were not sustainable for its long-term growth?

6. # Starbucks Corp
The company will continue to sell La Boulange items such as blueberry scones, iced lemon pound cakes and
marshmallow dream bars at its outlets across the United States and Canada. Starbucks, which bought La
Boulange bakery owner Bay Bread Group for $100 million in 2012, said it would also close the two manufacturing
plants serving the La Boulange bakery cafes. The company has 22 La Boulange retail outlets in San Francisco
and one in Los Angeles. Pascal Rigo, the French baker who founded La Boulange, will leave Starbucks.
Starbucks also said it would also close its Evolution Fresh retail location in San Francisco. It had acquired
Evolution Fresh, a premium juice company, for $30 million in 2011.
35. Which American fashion label will be entering India's retail market with Gurgaon-based Genesis Luxury?
# Coach
The brand, known for accessories and gifts for women and men, had till now stayed away from one of the largest
consumer economies, but is soon expected to open exclusive stores with the Indian partner. With revenues of
$4.8 billion in 2014, New York-based Coach was founded in 1941 as a family-run workshop with six leather
workers who made wallets and billfolds by hand. The brand sells through retail stores, authorised department
stores, specialty stores, duty free locations, and the company's e-commerce sites in over 35 countries.
36. Eicher Polaris, an equal joint venture between Eicher Motors and Polaris Industries of the US, last week
launched its first automobile. What has it been branded as?
# Multix
The five-seater is being touted as the country's first personal utility vehicle for independent businessmen. It is
priced between Rs 2.32 lakh and Rs 2.72 lakh (ex-showroom, Delhi) and is available in two variants. It is tuned to
deliver fuel efficiency of 28.45 kmpl on diesel, placing it alongside a motor cycle in running cost.
37. Which location in India has been ranked fifth most expensive prime office market in the world, as a report by
property advisory firm CBRE?
# Connaught Place, New Delhi
CP has a occupancy cost of $157 (about Rs 10,000) per sq ft per annum. The top position went to London West
End, with overall occupancy costs of $267 per sq ft per annum, while Asia continued to dominate the world's
most expensive office locations, accounting for four of the top five markets. Mumbai's alternative business district
of Bandra-Kurla Complex (BKC) stands at the fifteenth position while the city's central business district of
Nariman Point is at the thirtieth position in the Top 50 rankings for global prime office properties in CBRE
Research's semi-annual `Global Prime Office Occupancy Costs' survey.
38. Which company has launched its latest flagship smartphone, which it claims to be the world’s slimmest and
lightest 4G device?
# Micromax
With a thickness of 5.1 mm (end-to-end) and weighing 97 gm, the phone is priced at Rs 17,999 and will be
available from June-end across the country.
39. Which hair colour brand has launched a digital campaign titled ‘My First Hero’ on the occasion of Father's
Day?
# Godrej Expert
The creatives of the campaign have been conceptualised by Creativeland Asia.
40. Which business group will launch the country's first hybrid online retailing venture, a combination of a portal

7. that will list brands and handle payment transactions and brick-and-mortar stores that will set prices, deliver
products and provide customer support?
# Tata Group
Group firm Tata Industrial Services, which changed its name to Tata Unistore Ltd, will spearhead the venture
that's likely to be piloted before the Diwali shopping season. The venture's brand name is yet to be finalised. The
salt-to-software conglomerate is in advanced talks with top brands across categories to complete the integration
with their offline stores, with major focus on smartphones, consumer electronics and fashion, which account for
80% of e-commerce sales in India.
41. Which Indian company last week announced that it had won a multi-year contract from Airbus Group to make
and supply aerospace components?
# Mahindra Aerospace
Mahindra Aerospace will produce the aero-components in India and the deliveries to Airbus will start this year.
42. Colgate-Palmolive India recently launched another toothpaste variant to address the inflammatory gum
problem of Pyorrhea – Colgate Active Salt Neem. Which celebrity is the brand ambassador?
# Priyanka Chopra
The toothpaste is a ‘Made in India’ innovation from Colgate, developed on strong belief in dental benefits of Neem
as an anti-germ, anti-inflammatory, anti-periodontic, and antiseptic solution. The TVC has been conceptualised
by Red Fuse Communications.
43. Which company last week announced the launch of its first hair growth supplement ​HAiROOTZTM - to be
marketed in India as an over-the-counter (OTC) drug?
# Dr Reddy's Laboratories (DRL)
HAiROOTZTM provides key nutrients needed for maintaining healthy hair.
44. Which ecommerce major has launched its latest campaign #AcchaKiya?
# Flipkart
The campaign is also in news because Snapdeal and couple of others have launched campaigns trolling this
campaign.
45. According to a report last week, which brand has emerged as the world's largest spirits brand by volume for
the calendar year 2014?
# Officers Choice
In calendar 2014, Kishore Chhabria-promoted Allied Blenders & Distillers (ABD) sold 28.4 million cases, or over
255 million litres, of Officers Choice whisky. In comparison, British beverages giant Diageo sold 25.6 million
cases of Smirnoff vodka, according to the annual Brand Champions report by The Spirits Business, a UK based
spirits magazine and portal. The third largest selling spirits brand, too, is an Indian whisky -McDowell's No 1 of
United Spirits, which sold 25.1 million cases last year. In fact, five Indian made foreign liquor (IMFL) brands
featured in the top ten bestselling spirits across segments worldwide with combined sales exceeding 100 million
cases. They include McDowell's No 1 Celebration rum, Royal Stag and Imperial Blue besides Officer's Choice
and McDowell's No 1. Officer's Choice, a 27years-old brand, which was historically targeted at blue collared
workers and daily wagers, but now it straddles across segments.