BIS Research - Variable Rate Technology Market | Trends and Forecast Analysis

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Focus on, Application, Technology,
Solution, and Region
Analysis and Forecast: 2022-2027
July 2022
Variable Rate
Technology
Market -
A Global and
Regional Analysis
Table of Content

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BIS Research is a leading market intelligence and technology research company. BIS Research publishes in-
depth market intelligence reports focusing on market estimations, technology analysis, emerging high-growth
applications, deeply segmented granular country-level market data and other important market parameters
useful in the strategic decision making for senior management. BIS Research provides multi-client reports,
company profiles, databases, and custom research services.
Copyright © 2022 BIS Research Inc.
All Rights Reserved. This document contains highly confidential information and is the sole property of BIS
Research. Disclosing, copying, circulating, quoting, or otherwise reproducing any or all contents of this
document is strictly prohibited. Access to this information is provided exclusively for the benefit of the people
or organization concerned. It may not be accessed by or offered whether for sale or otherwise to any third
party.

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Table of Contents
Executive Summary..........................................................................30
Scope of the Study ...........................................................................37
1. Market .......................................................................................39
1.1 Industry Outlook..............................................................................................40
1.1.1 Market Definition .........................................................................................40
1.1.2 Value Chain Analysis ..................................................................................42
1.1.3 Ongoing Programs......................................................................................44
1.1.3.1 Government Initiatives....................................................................................... 44
1.1.3.2 Key Consortiums and Associations ................................................................... 45
1.1.4 Gap Analysis................................................................................................47
1.1.4.1 Financial Barriers............................................................................................... 47
1.1.4.2 Technological Barriers....................................................................................... 47
1.1.4.3 Environmental Barriers ...................................................................................... 47
1.1.4.4 Gap Impact Analysis.......................................................................................... 48
1.1.5 Roadmap for Future Market........................................................................49
1.1.5.1 Expected Farm Consolidation............................................................................ 49
1.1.5.2 Government Support in Variable Rate Technology Adoption ............................ 49
1.1.5.3 Expected Demand for VRT Contract Services among Small Farms ................. 50
1.1.5.4 Growing Millennial Population in Agriculture ..................................................... 50
1.2 Business Dynamics.........................................................................................51
1.2.1 Business Drivers .........................................................................................51
1.2.1.1 Rapid Adoption of Precision Agricultural Technologies ..................................... 51
1.2.1.2 Need for Automation of Work Force in Agriculture ............................................ 52
1.2.1.3 Need for Input Optimization in Agriculture......................................................... 53
1.2.2 Business Challenges ..................................................................................53
1.2.2.1 Lack of Standardization Hampering VRT Performance..................................... 53
1.2.2.2 High Cost of Investment .................................................................................... 54
1.2.2.3 Lagging VRT Adoption among Smallholder Farmers ........................................ 54

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1.2.3 Market Strategies and Developments........................................................55
1.2.3.1 Business Strategies........................................................................................... 56
1.2.3.1.1 Product Developments and Innovations.................................................................. 56
1.2.3.1.2 Market Developments.............................................................................................. 57
1.2.3.2 Corporate Strategies.......................................................................................... 58
1.2.3.2.1 Mergers and Acquisitions......................................................................................... 58
1.2.3.2.2 Partnerships, Collaborations, and Joint Ventures.................................................... 59
1.2.4 Business Opportunities..............................................................................60
1.2.4.1 Tapping Smallholder Farmer Segment with Affordable VRT Solutions ............. 60
1.2.4.2 Growing Emphasis on Sustainable Agricultural Production............................... 61
1.3 Start-Up Landscape.........................................................................................62
1.3.1 Key Start-Ups in the Ecosystem ................................................................62
1.3.2 Funding Analysis.........................................................................................65
1.3.2.1 Investment and Funding Analysis...................................................................... 65
1.3.2.2 Top Investors..................................................................................................... 66
1.4 Impact of COVID-19 on the Global Variable Rate Technology Market ........67
2. Application ................................................................................68
2.1 Global Variable Rate Technology Market (by Application) ..........................69
2.1.1 Variable Rate Fertilization (VRF) ................................................................70
2.1.1.1 Barriers to VRF Adoption................................................................................... 70
2.1.1.2 Drivers in VRF Adoption .................................................................................... 70
2.1.1.3 Cost-Benefit Analysis......................................................................................... 71
2.1.2 Variable Rate Seeding (VRS) ......................................................................71
2.1.2.1 Barriers to VRS Adoption................................................................................... 72
2.1.2.2 Drivers in VRS Adoption.................................................................................... 72
2.1.3 Variable Rate Irrigation (VRI)......................................................................73
2.1.3.1 Barriers to VRI Adoption.................................................................................... 74
2.1.3.2 Drivers in VRI Adoption ..................................................................................... 74

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2.1.4 Variable Rate Crop Protection Chemical (VRC)........................................75
2.1.4.1 Barriers to VRC Adoption .................................................................................. 75
2.1.4.2 Drivers in VRC Adoption.................................................................................... 75
2.1.5 Others...........................................................................................................76
2.2 Demand Analysis of Global Variable Rate Technology Market (by
Application)......................................................................................................77
3. Products....................................................................................79
3.1 Global Variable Rate Technology Market (by Technology)..........................80
3.1.1 Map-Based Technology ..............................................................................81
3.1.2 Sensor-Based Technology .........................................................................82
Technology) .....................................................................................................84
3.3 Innovations in Map-Based and Sensor-Based VRT......................................85
3.4 Cost-Benefit Analysis......................................................................................85
3.5 Global Variable Rate Technology Market (by Solution) ...............................87
3.5.1 Hardware......................................................................................................88
3.5.2 Software .......................................................................................................89
3.5.3 Service..........................................................................................................90
Solution) ...........................................................................................................91
3.7 Patent Analysis................................................................................................91
3.7.1 Patent Analysis (by Patent Objective) .......................................................93
3.7.2 Patent Analysis (by Patent Office) .............................................................93
4. Regions .....................................................................................95
4.1 North America..................................................................................................98
4.1.1 Market...........................................................................................................98
4.1.1.1 Buyer Attributes ................................................................................................. 98
4.1.1.2 Key Providers in North America......................................................................... 99
4.1.1.3 Business Challenges ......................................................................................... 99

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4.1.1.4 Business Drivers................................................................................................ 99
4.1.2 Application.................................................................................................100
4.1.2.1 North America Variable Rate Technology Market (by Application).................. 100
4.1.3 Technology ................................................................................................100
4.1.3.1 North America Variable Rate Technology Market (by Technology)................. 100
4.1.4 Solution......................................................................................................101
4.1.4.1 North America Variable Rate Technology Market (by Solution) ...................... 101
4.1.5 North America (by Country) .....................................................................101
4.1.5.1 U.S................................................................................................................... 101
4.1.5.1.1 Market .................................................................................................................... 102
4.1.5.1.1.1 Buyer Attributes .............................................................................................. 102
4.1.5.1.1.2 Business Challenges ...................................................................................... 102
4.1.5.1.1.3 Business Drivers............................................................................................. 102
4.1.5.1.2 Application.............................................................................................................. 103
4.1.5.1.2.1 U.S. Variable Rate Technology Market (by Application) ................................ 103
4.1.5.2 Canada ............................................................................................................ 103
4.1.5.2.1 Market .................................................................................................................... 103
4.1.5.2.2 Application.............................................................................................................. 104
4.1.5.2.2.1 Canada Variable Rate Technology Market (by Application)........................... 104
4.1.5.3 Mexico ............................................................................................................. 105
4.1.5.3.1 Market .................................................................................................................... 105
4.1.5.3.2 Application.............................................................................................................. 106
4.1.5.3.2.1 Mexico Variable Rate Technology Market (by Application)............................ 106
4.1.5.4 Rest-of-North America..................................................................................... 106

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4.1.5.4.1 Market .................................................................................................................... 106
4.1.5.4.2 Application.............................................................................................................. 107
4.1.5.4.2.1 Rest-of-North America Variable Rate Technology Market (by Application)
........................................................................................................................ 107
4.2 Europe ............................................................................................................109
4.2.1 Market.........................................................................................................109
4.2.1.1 Buyer Attributes ............................................................................................... 109
4.2.1.2 Key Providers in Europe.................................................................................. 110
4.2.1.3 Business Challenges ....................................................................................... 110
4.2.1.4 Business Drivers.............................................................................................. 110
4.2.2 Application.................................................................................................111
4.2.2.1 Europe Variable Rate Technology Market (by Application) ............................. 111
4.2.3 Technology ................................................................................................111
4.2.3.1 Europe Variable Rate Technology Market (by Technology) ............................ 111
1.1.1 Solution......................................................................................................112
4.2.3.2 Europe Variable Rate Technology Market (by Solution).................................. 112
4.2.4 Europe (by Country)..................................................................................112
4.2.4.1 Germany.......................................................................................................... 112
4.2.4.1.1 Market .................................................................................................................... 112
4.2.4.1.2 Application.............................................................................................................. 114
4.2.4.1.2.1 Germany Variable Rate Technology Market (by Application) ........................ 114
4.2.4.2 France.............................................................................................................. 114
4.2.4.2.1 Market .................................................................................................................... 114

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4.2.4.2.2 Application.............................................................................................................. 115
4.2.4.2.2.1 France Variable Rate Technology Market (by Application)............................ 115
4.2.4.3 Italy .................................................................................................................. 116
4.2.4.3.1 Market .................................................................................................................... 116
4.2.4.3.2 Application.............................................................................................................. 117
4.2.4.3.2.1 Italy Variable Rate Technology Market (by Application)................................. 117
4.2.4.4 Rest-of-Europe ................................................................................................ 117
4.2.4.4.1 Market .................................................................................................................... 117
4.2.4.4.2 Application.............................................................................................................. 118
4.2.4.4.2.1 Rest-of-Europe Variable Rate Technology Market (by Application)............... 118
4.3 Asia-Pacific and Japan..................................................................................120
4.3.1 Market.........................................................................................................121
4.3.1.2 Key Providers in Asia-Pacific and Japan......................................................... 121
4.3.2 Application.................................................................................................122
4.3.2.1 Asia-Pacific and Japan Variable Rate Technology Market (by Application) .... 122
4.3.3 Technology ................................................................................................122
4.3.3.1 Asia-Pacific and Japan Variable Rate Technology Market (by Technology)
......................................................................................................................... 122
4.3.4 Solution......................................................................................................123

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4.3.4.1 Asia-Pacific and Japan Variable Rate Technology Market (by Solution)......... 123
4.3.5 Asia-Pacific and Japan (by Country) .......................................................123
4.3.5.1 Japan............................................................................................................... 123
4.3.5.1.1 Market .................................................................................................................... 124
4.3.5.1.2 Application.............................................................................................................. 125
4.3.5.1.2.1 Japan Variable Rate Technology Market (by Application) ............................. 125
4.3.5.2 Australia........................................................................................................... 125
4.3.5.2.1 Market .................................................................................................................... 125
4.3.5.2.2 Application.............................................................................................................. 126
4.3.5.2.2.1 Australia Variable Rate Technology Market (by Application) ......................... 126
4.3.5.3 India................................................................................................................. 126
4.3.5.3.1 Market .................................................................................................................... 127
4.3.5.3.2 Application.............................................................................................................. 128
4.3.5.3.2.1 India Variable Rate Technology Market (by Application) ............................... 128
4.3.5.4 Rest-of-Asia-Pacific and Japan ....................................................................... 128
4.3.5.4.1 Market .................................................................................................................... 128
4.3.5.4.2 Application.............................................................................................................. 129

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4.3.5.4.2.1 Rest-of-Asia-Pacific and Japan Variable Rate Technology Market (by
Application)............................................................................................................ 129
4.4 South America ...............................................................................................131
4.4.1 Market.........................................................................................................131
4.4.1.2 Key Providers in South America ...................................................................... 132
4.4.2 Application.................................................................................................133
4.4.2.1 South America Variable Rate Technology Market (by Application) ................. 133
4.4.3 Technology ................................................................................................133
4.4.3.1 South America Variable Rate Technology Market (by Technology) ................ 133
4.4.4 Solution......................................................................................................134
4.4.4.1 South America Variable Rate Technology Market (by Solution)...................... 134
4.4.5 South America (by Country).....................................................................134
4.4.5.1 Brazil................................................................................................................ 134
4.4.5.1.1 Market .................................................................................................................... 135
4.4.5.1.2 Application.............................................................................................................. 136
4.4.5.1.2.1 Brazil Variable Rate Technology Market (by Application) .............................. 136
4.4.5.2 Argentina ......................................................................................................... 136
4.4.5.2.1 Market .................................................................................................................... 136
4.4.5.2.2 Application.............................................................................................................. 137
4.4.5.2.2.1 Argentina Variable Rate Technology Market (by Application)........................ 137
4.4.5.3 Rest-of-South America .................................................................................... 137

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4.4.5.3.1 Market .................................................................................................................... 137
4.4.5.3.2 Application.............................................................................................................. 138
4.4.5.3.2.1 Rest-of-South America Variable Rate Technology Market (by
Application)............................................................................................................ 138
4.5 China...............................................................................................................140
4.5.1 Market.........................................................................................................141
4.5.1.2 Key Providers in China .................................................................................... 141
4.5.2 Application.................................................................................................142
4.5.2.1 China Variable Rate Technology Market (by Application) ............................... 142
4.5.3 Technology ................................................................................................142
4.5.3.1 China Variable Rate Technology Market (by Technology) .............................. 142
4.5.4 Solution......................................................................................................143
4.5.4.1 China Variable Rate Technology Market (by Solution).................................... 143
4.6 Middle East and Africa ..................................................................................145
4.6.1 Market.........................................................................................................146
4.6.1.2 Key Providers in the Middle East and Africa.................................................... 146
4.6.2 Application.................................................................................................147
4.6.2.1 Middle East and Africa Variable Rate Technology Market (by Application)..... 147
4.6.3 Technology ................................................................................................147
4.6.3.1 Middle East and Africa Variable Rate Technology Market (by Technology).... 147
4.6.4 Solution......................................................................................................148

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4.6.4.1 Middle East and Africa Variable Rate Technology Market (by Solution) ......... 148
4.6.5 Middle East and Africa (by Country)........................................................148
4.6.5.1 Israel................................................................................................................ 148
4.6.5.1.1 Market .................................................................................................................... 149
4.6.5.1.2 Application.............................................................................................................. 149
4.6.5.1.2.1 Israel Variable Rate Technology Market (by Application) .............................. 149
4.6.5.2 South Africa ..................................................................................................... 150
4.6.5.2.1 Market .................................................................................................................... 150
4.6.5.2.2 Application.............................................................................................................. 151
4.6.5.2.2.1 South Africa Variable Rate Technology Market (by Application) ................... 151
4.6.5.3 Rest-of-Middle East and Africa........................................................................ 151
4.6.5.3.1 Market .................................................................................................................... 151
4.6.5.3.2 Application.............................................................................................................. 152
4.6.5.3.2.1 Rest-of-Middle East and Africa Variable Rate Technology Market (by
Application)............................................................................................................ 152
4.7 U.K. .................................................................................................................154
4.7.1 Market.........................................................................................................154
4.7.1.2 Key Providers in the U.K.................................................................................. 155

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4.7.2 Application.................................................................................................155
4.7.2.1 U.K. Variable Rate Technology Market (by Application).................................. 155
4.7.3 Technology ................................................................................................156
4.7.3.1 U.K. Variable Rate Technology Market (by Technology)................................. 156
4.7.4 Solution......................................................................................................156
4.7.4.1 U.K. Variable Rate Technology Market (by Solution) ...................................... 156
5. Markets - Competitive Benchmarking & Company Profiles .......157
Markets - Competitive Benchmarking & Company Profiles .................................157
5.1 Competitive Benchmarking ..........................................................................158
5.2 Market Share Analysis ..................................................................................160
5.3 Company Profiles ..........................................................................................162
5.3.1 Public Companies .....................................................................................162
5.3.1.1 AGCO Corporation .......................................................................................... 162
5.3.1.1.1 Company Overview................................................................................................ 162
5.3.1.1.2 Role of AGCO Corporation in the Global Variable Rate Technology Market ........ 162
5.3.1.1.3 Product Portfolio..................................................................................................... 163
5.3.1.1.4 Business Strategies ............................................................................................... 163
5.3.1.1.4.1 Market Development....................................................................................... 163
5.3.1.1.4.2 Product Development ..................................................................................... 163
5.3.1.1.5 Corporate Strategies.............................................................................................. 164
5.3.1.1.5.1 Partnerships, Joint Ventures, Collaborations, and Alliances.......................... 164
5.3.1.1.5.2 Mergers and Acquisitions ............................................................................... 164
5.3.1.1.6 R&D Analysis ......................................................................................................... 165
5.3.1.1.7 Analyst View........................................................................................................... 165
5.3.1.2 Climate LLC..................................................................................................... 166
5.3.1.2.2 Role of Climate LLC in the Global Variable Rate Technology Market................... 166

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5.3.1.2.6 R&D Analysis ......................................................................................................... 168
5.3.1.2.7 Analyst View........................................................................................................... 168
5.3.1.3 CNH Industrial N.V. ......................................................................................... 169
5.3.1.3.2 Role of CNH Industrial N.V. in the Global Variable Rate Technology Market ....... 169
5.3.1.3.6 R&D Analysis ......................................................................................................... 172
5.3.1.3.7 Analyst View........................................................................................................... 172
5.3.1.4 Deere & Company ........................................................................................... 173
5.3.1.4.2 Role of Deere & Company in the Global Variable Rate Technology Market......... 173
5.3.1.4.6 R&D Analysis ......................................................................................................... 175
5.3.1.4.7 Analyst View........................................................................................................... 176
5.3.1.5 Farmers Edge Inc ............................................................................................ 177
5.3.1.5.2 Role of Farmers Edge Inc in the Global Variable Rate Technology Market.......... 177

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5.3.1.5.6 R&D Analysis ......................................................................................................... 180
5.3.1.5.7 Analyst View........................................................................................................... 180
5.3.1.6 Hexagon Agriculture ........................................................................................ 181
5.3.1.6.2 Role of Hexagon Agriculture in the Global Variable Rate Technology Market...... 181
5.3.1.6.5 R&D Analysis ......................................................................................................... 182
5.3.1.6.6 Analyst View........................................................................................................... 182
5.3.1.7 Kubota Corporation.......................................................................................... 183
5.3.1.7.2 Role of Kubota Corporation in the Global Variable Rate Technology Market ....... 183
5.3.1.7.6 R&D Analysis ......................................................................................................... 185
5.3.1.7.7 Analyst View........................................................................................................... 185
5.3.1.8 Lindsay Corporation......................................................................................... 186

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5.3.1.8.2 Role of Lindsay Corporation in the Global Variable Rate Technology Market ...... 186
5.3.1.8.6 R&D Analysis ......................................................................................................... 188
5.3.1.8.7 Analyst View........................................................................................................... 188
5.3.1.9 Topcon Corporation......................................................................................... 189
5.3.1.9.2 Role of Topcon Corporation in the Global Variable Rate Technology Market....... 189
5.3.1.9.6 R&D Analysis ......................................................................................................... 192
5.3.1.9.7 Analyst View........................................................................................................... 192
5.3.1.10 Trimble Inc....................................................................................................... 193
5.3.1.10.2 Role of Trimble Inc. in the Global Variable Rate Technology Market.................... 193
5.3.1.10.4.1Market Development....................................................................................... 194
5.3.1.10.4.2Product Development ..................................................................................... 195
5.3.1.10.5.1Partnerships, Joint Ventures, Collaborations, and Alliances.......................... 195
5.3.1.10.5.2Mergers and Acquisitions ............................................................................... 196

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5.3.1.10.6 R&D Analysis ......................................................................................................... 196
5.3.1.10.7 Analyst View........................................................................................................... 196
5.3.1.11 Valmont Industries........................................................................................... 198
5.3.1.11.2 Role of Valmont Industries in the Global Variable Rate Technology Market......... 198
5.3.1.11.4.1Market Development....................................................................................... 199
5.3.1.11.6 R&D Analysis ......................................................................................................... 200
5.3.1.11.7 Analyst View........................................................................................................... 200
5.3.1.12 Yara International ............................................................................................ 201
5.3.1.12.2 Role of Yara International in the Global Variable Rate Technology Market .......... 201
5.3.1.12.6 R&D Analysis ......................................................................................................... 203
5.3.1.12.7 Analyst View........................................................................................................... 203
5.3.2 Private Companies ....................................................................................204
5.3.2.1 Ag Leader Technology..................................................................................... 204
5.3.2.1.2 Role of Ag Leader Technology in the Global Variable Rate Technology Market
............................................................................................................................... 204

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5.3.2.1.5 Analyst View........................................................................................................... 205
5.3.2.2 Crop Quest Inc................................................................................................. 206
5.3.2.2.2 Role of Crop Quest Inc in the Global Variable Rate Technology Market .............. 206
5.3.2.2.5 Analyst View........................................................................................................... 207
5.3.2.3 DJI ................................................................................................................... 208
5.3.2.3.2 Role of DJI in the Global Variable Rate Technology Market ................................. 208
5.3.2.3.5 Analyst View........................................................................................................... 209
5.3.3 Start-Up Companies..................................................................................210
5.3.3.1 CropX Inc......................................................................................................... 210
5.3.3.1.2 Role of CropX Inc. in the Global Variable Rate Technology Market...................... 210
5.3.3.1.4 Business Model of CropX Inc................................................................................. 211
5.3.3.1.7 Analyst View........................................................................................................... 212

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5.3.3.2 DataFarming Pty Ltd........................................................................................ 214
5.3.3.2.2 Role of DataFarming Pty Ltd in the Global Variable Rate Technology Market ..... 214
5.3.3.2.4 Business Model of DataFarming Pty Ltd ............................................................... 215
5.3.3.2.6 Analyst View........................................................................................................... 216
5.3.3.3 HUMMINGBIRD TECHNOLOGIES LIMITED.................................................. 217
5.3.3.3.2 Role of HUMMINGBIRD TECHNOLOGIES LIMITED in the Global Variable
Rate Technology Market....................................................................................... 217
5.3.3.3.4 Business Model of HUMMINGBIRD TECHNOLOGIES LIMITED ......................... 218
5.3.3.3.7 Analyst View........................................................................................................... 219
5.3.3.4 OneSoil............................................................................................................ 221
5.3.3.4.2 Role of OneSoil in the Global Variable Rate Technology Market.......................... 221
5.3.3.4.4 Business Model of OneSoil.................................................................................... 222

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5.3.3.4.7 Analyst View........................................................................................................... 225
5.3.3.5 Sentera ............................................................................................................ 226
5.3.3.5.2 Role of Sentera in the Global Variable Rate Technology Market.......................... 226
5.3.3.5.4 Business Model of Sentera.................................................................................... 227
5.3.3.5.6 Analyst View........................................................................................................... 228
5.3.4 Other Key Players......................................................................................229
6. Research Methodology ............................................................230
6.1 Data Sources..................................................................................................230
6.1.1 Primary Data Sources ...............................................................................230
6.1.2 Secondary Data Sources ..........................................................................230
6.2 Market Estimation and Forecast...................................................................232
6.2.1 Factors for Data Prediction and Modeling ..............................................232

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List of Figures
Figure 1: Global Variable Rate Technology Market, $Billion, 2021-2027
Figure 2: Market Dynamics of the Global Variable Rate Technology Market
Figure 3: Global Variable Rate Technology Market (by Application), $Million, 2021-2027
Figure 4: Global Variable Rate Technology Market (by Technology), $Million, 2021-2027
Figure 5: Global Variable Rate Technology Market (by Solution), $Million, 2021-2027
Figure 6: Global Variable Rate Technology Market (by Region), $Million, 2021
Figure 7: Global Variable Rate Technology Market Coverage
Figure 8: VRT in Precision Agriculture Technology
Figure 9: Functional Diagram of Variable Rate Technology
Figure 10: Value Chain of the Global Variable Rate Technology Market
Figure 11: Impact of Gaps in Variable Rate Technology Adoption (2021-2027)
Figure 12: Adoption of Key Precision Agriculture Technologies by the U.S. and Other Global Countries,
2021
Figure 13: Employment in Agriculture (Percentage of Total Employment), 2015-2019
Figure 14: Share of Key Market Strategies and Developments, January 2019-June 2022
Figure 15: Share of Product Developments and Innovations (by Company), January 2019-June 2022
Figure 16: Share of Market Developments (by Company), January 2019-June 2022
Figure 17: Share of Mergers and Acquisitions (by Company), January 2019-June 2022
Figure 18: Share of Partnerships, Collaborations, and Joint Ventures (by Company), January 2019-June
2022
Figure 19: Investment and Funding in Global Variable Rate Technology Market, January 2018-May
2022
Figure 20: Share of Top Investors in the Global Variable Rate Technology Market, January 2018-May
2022
Figure 21: Patents Filed or Granted for Variable Rate Technology Market, January 2018-May 2022
Figure 22: Patents (by Patent Objective), January 2018-May 2022
Figure 23: Patent Analysis (by Patent Office), January 2018-May 2022
Figure 24: North America Variable Rate Technology Market, $Million, 2021-2027
Figure 25: Competitive Benchmarking Matrix for Key Variable Rate Technology Providers

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Figure 26: Market Share Analysis of Global Variable Rate Technology Market, 2021
Figure 27: Global Variable Rate Technology Market: Research Methodology
Figure 28: Top-Down and Bottom-Up Approach
Figure 29: Assumptions and Limitations

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List of Tables
Table 1: Government Initiatives
Table 2: Key Consortiums and Associations in the Global Variable Rate Technology Market
Table 3: Government Initiatives for Sustainable Food Production
Table 4: Key Start-Ups in the Global Variable Rate Technology Market
Table 5: Overview of VRT by Application
Table 6: Key Companies Providing VRF Products
Table 7: Key Companies Providing VRS Products
Table 8: Types of VRI
Table 9: Key Companies Providing VRI Products
Table 10: Cost-Benefit Analysis of VRC
Table 11: Key Companies Providing VRC Products
Table 12: Key Companies Providing Other Applications in VRT
Table 13: Global Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 14: Outline of Input Methodologies in VRT
Table 15: Types of Data Collection in Map-Based VRT
Table 16: Key Companies Providing Map-Based Products
Table 17: Key Companies Providing Sensor-Based Products
Table 18: Global Variable Rate Technology Market (by Technology), $Million, 2021-2027
Table 19: Comparison of Map-Based and Sensor-Based VRT
Table 20: Types of VRT Solutions and Revenue Recognition
Table 21: Key Companies Providing Variable Rate Hardware Products
Table 22: Key Companies Providing Variable Rate Software Products
Table 23: Global Variable Rate Technology Market (by Solution), $Million, 2021-2027
Table 24: Global Variable Rate Technology Market (by Region), $Million, 2021-2027
Table 25: North America Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 26: North America Variable Rate Technology Market (by Technology), $Million, 2021-2027
Table 27: North America Variable Rate Technology Market (by Solution), $Million, 2021-2027
Table 28: North America Variable Rate Technology Market (by Country), $Million, 2021-2027
Table 29: U.S. Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 30: Canada Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 31: Mexico Variable Rate Technology Market (by Application), $Million, 2021-2027

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Table 32: Rest-of-North America Variable Rate Technology Market (by Application), $Million, 2021-
2027
Table 33: Europe Variable Rate Technology Market, $Million, 2021-2027
Table 34: Europe Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 35: Europe Variable Rate Technology Market (by Technology), $Million, 2021-2027
Table 36: Europe Variable Rate Technology Market (by Solution), $Million, 2021-2027
Table 37: Europe Variable Rate Technology Market (by Country), $Million, 2021-2027
Table 38: Germany Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 39: France Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 40: Italy Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 41: Rest-of-Europe Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 42: Asia-Pacific and Japan Variable Rate Technology, $Million, 2021-2027
Table 43: Asia-Pacific and Japan Variable Rate Technology Market (by Application), $Million, 2021-
2027
Table 44: Asia-Pacific and Japan Variable Rate Technology Market (by Technology), $Million, 2021-
2027
Table 45: Asia-Pacific and Japan Variable Rate Technology Market (by Solution), $Million, 2021-2027
Table 46: Asia-Pacific and Japan Variable Rate Technology Market (by Country), $Million, 2021-2027
Table 47: Japan Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 48: Australia Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 49: India Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 50: Rest-of-Asia-Pacific and Japan Variable Rate Technology Market (by Application), $Million,
2021-2027
Table 51: South America Variable Rate Technology, $Million, 2021-2027
Table 52: South America Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 53: South America Variable Rate Technology Market (by Technology), $Million, 2021-2027
Table 54: South America Variable Rate Technology Market (by Solution), $Million, 2021-2027
Table 55: South America Variable Rate Technology Market (by Country), $Million, 2021-2027
Table 56: Brazil Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 57: Argentina Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 58: Rest-of-South America Variable Rate Technology Market (by Application), $Million, 2021-
2027
Table 59: China Variable Rate Technology Market, $Million, 2021-2027

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Table 60: China Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 61: China Variable Rate Technology Market (by Technology), $Million, 2021-2027
Table 62: China Variable Rate Technology Market (by Solution), $Million, 2021-2027
Table 63: Middle East and Africa Variable Rate Technology Market, $Million, 2021-2027
Table 64: Middle East and Africa Variable Rate Technology Market (by Application), $Million, 2021-
2027
Table 65: Middle East and Africa Variable Rate Technology Market (by Technology), $Million, 2021-
2027
Table 66: Middle East and Africa Variable Rate Technology Market (by Solution), $Million, 2021-2027
Table 67: Middle East and Africa Variable Rate Technology Market (by Country), $Million, 2021-2027
Table 68: Israel Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 69: South Africa Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 70: Rest-of-Middle East and Africa Variable Rate Technology Market (by Application), $Million,
2021-2027
Table 71: U.K. Variable Rate Technology Market, $Million, 2021-2027
Table 72: U.K. Variable Rate Technology Market (by Application), $Million, 2021-2027
Table 73: U.K. Variable Rate Technology Market (by Technology), $Million, 2021-2027
Table 74: U.K. Variable Rate Technology Market (by Solution), $Million, 2021-2027
Table 75: AGCO Corporation: Product Portfolio
Table 76: AGCO Corporation: Market Development
Table 77: AGCO Corporation: Product Development
Table 78: AGCO Corporation: Partnerships, Joint Ventures, Collaborations, and Alliances
Table 79: AGCO Corporation: Mergers and Acquisitions
Table 80: Climate LLC: Product Portfolio
Table 81: Climate LLC: Product Development
Table 82: Climate LLC: Partnerships, Joint Ventures, Collaborations, and Alliances
Table 83: CNH Industrial N.V.: Product Portfolio
Table 84: CNH Industrial N.V.: Market Development
Table 85: CNH Industrial N.V.: Product Development
Table 86: CNH Industrial N.V.: Mergers and Acquisitions
Table 87: Deere & Company: Product Portfolio
Table 88: Deere & Company: Market Development
Table 89: Deere & Company: Product Development

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Table 90: Deere & Company: Partnerships, Joint Ventures, Collaborations, and Alliances
Table 91: Deere & Company: Mergers and Acquisitions
Table 92: Farmers Edge Inc: Product Portfolio
Table 93: Farmers Edge Inc: Market Development
Table 94: Farmers Edge Inc: Product Development
Table 95: Farmers Edge Inc: Partnerships, Joint Ventures, Collaborations, and Alliances
Table 96: Farmers Edge Inc: Mergers and Acquisitions
Table 97: Hexagon Agriculture: Product Portfolio
Table 98: Hexagon Agriculture: Product Development
Table 99: Kubota Corporation: Product Portfolio
Table 100: Kubota Corporation: Market Development
Table 101: Kubota Corporation: Partnerships, Joint Ventures, Collaborations, and Alliances
Table 102: Kubota Corporation: Mergers and Acquisitions
Table 103: Lindsay Corporation: Product Portfolio
Table 104: Lindsay Corporation: Product Development
Table 105: Lindsay Corporation: Partnerships, Joint Ventures, Collaborations, and Alliances
Table 106: Lindsay Corporation: Mergers and Acquisitions
Table 107: Topcon Corporation: Product Portfolio
Table 108: Topcon Corporation: Market Development
Table 109: Topcon Corporation: Product Development
Table 110: Topcon Corporation: Partnerships, Joint Ventures, Collaborations, and Alliances
Table 111: Trimble Inc.: Product Portfolio
Table 112: Trimble Inc.: Market Development
Table 113: Trimble Inc.: Product Development
Table 114: Trimble Inc.: Partnerships, Joint Ventures, Collaborations, and Alliances
Table 115: Trimble Inc.: Mergers and Acquisitions
Table 116: Valmont Industries: Product Portfolio
Table 117: Valmont Industries: Market Development
Table 118: Valmont Industries: Product Development
Table 119: Valmont Industries: Partnerships, Joint Ventures, Collaborations, and Alliances
Table 120: Valmont Industries: Mergers and Acquisitions
Table 121: Yara International: Product Portfolio
Table 122: Yara International: Product Development

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Table 123: Yara International: Partnerships, Joint Ventures, Collaborations, and Alliances
Table 124: Yara International: Mergers and Acquisitions
Table 125: Ag Leader Technology: Product Portfolio
Table 126: Ag Leader Technology: Product Development
Table 127: Crop Quest Inc: Product Portfolio
Table 128: Crop Quest Inc: Market Development
Table 129: DJI: Product Portfolio
Table 130: DJI: Product Development
Table 131: CropX Inc.: Product Portfolio
Table 132: CropX Inc.: Business Model
Table 133: CropX Inc.: Product Development
Table 134: CropX Inc.: Partnerships, Joint Ventures, Collaborations, and Alliances
Table 135: CropX Inc.: Mergers and Acquisitions
Table 136: DataFarming Pty Ltd: Product Portfolio
Table 137: DataFarming Pty Ltd: Business Model
Table 138: DataFarming Pty Ltd: Product Development
Table 139: HUMMINGBIRD TECHNOLOGIES LIMITED: Product Portfolio
Table 140: HUMMINGBIRD TECHNOLOGIES LIMITED: Business Model
Table 141: HUMMINGBIRD TECHNOLOGIES LIMITED: Market Development
Table 142: HUMMINGBIRD TECHNOLOGIES LIMITED: Product Development
Table 143: HUMMINGBIRD TECHNOLOGIES LIMITED: Partnerships, Joint Ventures, Collaborations,
and Alliances
Table 144: OneSoil: Product Portfolio
Table 145: OneSoil: Business Model
Table 146: OneSoil: Market Development
Table 147: OneSoil: Product Development
Table 148: OneSoil: Partnerships, Joint Ventures, Collaborations, and Alliances
Table 149: Sentera: Product Portfolio
Table 150: Sentera: Business Model
Table 151: Sentera: Partnerships, Joint Ventures, Collaborations, and Alliances
Table 152: Sentera: Mergers and Acquisitions
Table 153: Other Key Players in the Variable Rate Technology Market

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