The document outlines the importance of three key measurements of business value: perceived value, relationship value, and real value, emphasizing how client opinions influence business success. It introduces a client referral system designed to enhance sales, productivity, and cash flow while offering a promotional incentive. It concludes with testimonials from clients affirming the effectiveness of the presented strategies.

1. BIR Solutions
We uncover the value in your house of business
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All information provided is subject to copyrightPresentation: 14 May 2013

2. 3 key measurements of value
1. Perceived Value: the value you place on your business.
2. Relationship Value: the value your clients/customers,
suppliers & financiers place on your business, your people,
your processes & your systems.
3. Real Value: The value a purchaser places on your business.
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3. The value equation =
the roof of your business
Real Value = Perceived Value + / - Relationship Value
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Real Value
Relationship ValuePerceived Value

4. Today’s focus: what value do your
clients/customers place on your business?
Create “Raving Fans” and they will:
 Continue to buy from you
 Value you beyond their current transaction
 Refer you to colleagues, friends & family
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“There is only one boss. The customer.
And he can fire everybody in the company from
the chairman on down, simply by spending his
money somewhere else.”
Sam Walton founder of Walmart

5. Measuring your relationship value
 Find out what your clients think of your business, your
systems, your people.
 Measure how engaged are your clients/customers.
 Identify your unhappy clients/customers.
 Identify your flight-risk clients/customers.
 Generate qualified sales-leads through effective referrals.
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6. Today’s Special Offer
 BIR’s Client Referral SystemTM
 Increases your sales
 Improves your team’s productivity
 Reduces your costs
 Generates additional cashflow
 Cost effective & time efficient
 Allows you to work smarter – not harder
 Today’s Special Offer: Sign up for 12 months & receive a
FREE iPad mini.
 Contact us within the next 7 days to take up this offer
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7. Don’t ask us, ask our clients...
 “Your survey and analysis was 95% responsible for a 64%
increase in membership over 3 years” David Collier, CEO Australian Institute of
Radiographers
 “You saved me and you saved my business” Colin McDonough, Owner,
Melbourne Glass
 “We have to take this to America!” Mark Peddey, Owner, Dentistry in Elwood
 “We've just started using the Client Referral System™ and
the information we have already received is helping shape
what we offer to our members - this system is dynamite!“
John Stock, CEO Melbourne Business Networks and B3000
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8. Michael Royal
Jonathan Castletine-Jackson & Nicola Mercer
How to contact us:
1300 783 309
info@bir.net.au
www.bir.net.au
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