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Stephen J. Walden – Biography
Steve Walden is a marketing-savvy CEO, a successful entrepreneur and a private-equity investor.
As an Angel investor he serves on the board of the Atlanta Technology Angels as well as the
boards of multiple portfolio companies.
As Executive Director of the IBM/Sears joint venture called Prodigy, he helped launch the first
consumer online service and grew it to a revenue level exceeding $100 million. At one point his
software became the largest selling brand in the retail market.
At BellSouth (now AT&T) he was a Vice President in the online service division, where his
team launched not only BellSouth.net but also several other related businesses, including a
webhosting business that grew to several hundred million dollars in value.
Later, he took over the role of Chief Executive Officer of a failing technology company and led
it to a successful turnaround. He revitalized the business, leading it into new markets with new
products and new energy. Investors received favorable cash payouts as a result of this success.
Currently, he serves on the Boards of more than half a dozen companies and nonprofit
organizations and as a member of the Atlanta startup community is an angel investor, a
consultant and mentor to several companies.
He completed his undergraduate schooling at the University of Pennsylvania and has a Master’s
degree from Columbia University.
Professional Experience:
 Slingshot Product Development Group – Lawrenceville, GA – Chief Executive Officer
 Izenda, Corp. – Atlanta, GA – Chief Financial Officer
 Netsurfer Corp. – Atlanta, GA – Chief Executive Officer
 Innotrac Corp. – Duluth, GA – Vice President, Electronic Commerce
 BellSouth – Atlanta, GA – Divisional Vice President
 Prodigy Services Company (IBM/Sears joint venture) – White Plains, NY – Executive
Director
 Grey Direct (Subsidiary of Grey Advertising) – New York, NY – Senior Vice President
 Time Warner – New York, NY –
o Director of Marketing, Warner/Amex Cable
o Director of Marketing, Home Box Office
o Additional management positions with Time and Sports Illustrated
 The Walden Associates – Atlanta, GA – President
Education: Bachelor Degree: University of Pennsylvania
Master’s Degree: Columbia University
Additional postgraduate work: Columbia University
Other: Officer, U.S. Army Signal Corps, Korea

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Bio - Steve Walden

  • 1. Stephen J. Walden – Biography Steve Walden is a marketing-savvy CEO, a successful entrepreneur and a private-equity investor. As an Angel investor he serves on the board of the Atlanta Technology Angels as well as the boards of multiple portfolio companies. As Executive Director of the IBM/Sears joint venture called Prodigy, he helped launch the first consumer online service and grew it to a revenue level exceeding $100 million. At one point his software became the largest selling brand in the retail market. At BellSouth (now AT&T) he was a Vice President in the online service division, where his team launched not only BellSouth.net but also several other related businesses, including a webhosting business that grew to several hundred million dollars in value. Later, he took over the role of Chief Executive Officer of a failing technology company and led it to a successful turnaround. He revitalized the business, leading it into new markets with new products and new energy. Investors received favorable cash payouts as a result of this success. Currently, he serves on the Boards of more than half a dozen companies and nonprofit organizations and as a member of the Atlanta startup community is an angel investor, a consultant and mentor to several companies. He completed his undergraduate schooling at the University of Pennsylvania and has a Master’s degree from Columbia University. Professional Experience:  Slingshot Product Development Group – Lawrenceville, GA – Chief Executive Officer  Izenda, Corp. – Atlanta, GA – Chief Financial Officer  Netsurfer Corp. – Atlanta, GA – Chief Executive Officer  Innotrac Corp. – Duluth, GA – Vice President, Electronic Commerce  BellSouth – Atlanta, GA – Divisional Vice President  Prodigy Services Company (IBM/Sears joint venture) – White Plains, NY – Executive Director  Grey Direct (Subsidiary of Grey Advertising) – New York, NY – Senior Vice President  Time Warner – New York, NY – o Director of Marketing, Warner/Amex Cable o Director of Marketing, Home Box Office o Additional management positions with Time and Sports Illustrated  The Walden Associates – Atlanta, GA – President Education: Bachelor Degree: University of Pennsylvania Master’s Degree: Columbia University Additional postgraduate work: Columbia University Other: Officer, U.S. Army Signal Corps, Korea