Successful billboard advertisements typically include a short, simple phrase at the top to grab attention, with the main image and logo providing most of the context about the product or service being advertised. While words are minimized, the image aims to convey the core message in an engaging way that makes viewers want to learn more. Fine print with legal terms is also commonly included but kept relatively small and less prominent.

1. By Lui Faulkner

2.  In many billboard adverts there has to be simple
words explaining about their product. In many
billboards I have studied I have seen that there is
normally a phrase over the top of the image. If
this is the case I need to look long and hard into
what information has to be in my advert. The
content also needs to be suitable for my target
audience.

3. Here is the image.
Here we can see the opening
phrase and this is to get the
audience hooked in.
This is a website.
Better value then sky, BT and
Virgin. This is also a device In every billboard advertisement there is a sections of
that helps hook people into small print which is where you find the complicated
the advert. information which is the terms and condition.

4.  Well when you think about the image you
need to make sure that it is big and relates to
the information in the advert. In the example
on the next slide their is a bill board from sky
about the Olympics.

5. Here is the opening phrase and it
is very short and simple.
There is one giant image on
the billboard and it is used
to explain the advert.
Here is the logo for this
particular advertisement.
Here is another slogan which
adds to the advert.
Here is the website which is a
code and convention of billboard
Here we can see the same company name
adverts.
under the advert in example one, so this must
mean that these companies have to go through
this company to advertise

6.  When you look at the example I just showed
you can see that there is hardly any writing. In
this advertisement it is more about the
picture. The picture is of some athletes
running and this gives the connotations of
sports. Although there is a lack of words the
audience get the message through the image
and this gets them to watch the Olympics
with sky.

7.  Your bill board can not be too dull otherwise
the audience will not get hooked on it.
 There needs to be colours and this helps the
advert to get noticed.
 The font has to be large so somebody can
read it. (The small print does no have to be in
large font).