This document discusses creating a value proposition and stakeholder map for a new service or business. It asks questions about solving problems for users and businesses, key performance indicators, cost estimates, and affected stakeholders. Developing an understanding of these areas is important for defining the value and impact of a new offering.

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Average cost
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High cost
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2. VALUE PROPOSITION // USER
VALUE PROPOSITION / BUSINESS
alue Proposition
Which problem do you want to solve for your service or user
What’s the benefit?
What’s the value
Which problem do you want to solve for your business?
Which KPIs do you want to improve
What’s your first estimate?
Sanity check?
Do the numbers match?
Sanity check
Did you ask your target user?

3. STAKEHOLDERMAP
Stakeholders
Who is your primary user?
Who is directly connected?
Who else is affected?
Who is not affected?
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4. Discover – Decision – Use – Retur
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6. Indirect services

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