In Russian: The Digital Metamorphosis of the Pharma Industry Len Starnes
Russian translation of a presentation first given at the Pharma Digital Marketing Summit, Istanbul, February 2012. This translation was made possible by the kind and generous help of Oxana Kolosova, Managing Partner of iVrach: www.ivrach.com.
by Anastasia Shchebrova
Автор: Анастасия Щеброва
Презентация, представленная на апрельской встрече белорусского сообщества специалистов по обеспечению качества и тестированию ПО belqa.by
AnalizMarket first russian medical search in medical laboratory and diagnosti...Vu Hoang Nguyen
First Russian medical search system of laboratories and diagnostic centres.
Allows users to find necessary medical analysis and diagnostics using search by price and location, make a pre-order. Gives users an access to base of all analisys descriptions, feedbacks on laboratories and diagnosis centres.
Best Practices for Pediatric Healthcare MarketingAhava Leibtag
This document outlines best practices for pediatric healthcare content marketing presented by Ahava Leibtag of Aha Media Group. It discusses modern marketing challenges like reduced attention and lack of brand loyalty that content marketing can address. The goals of content marketing are outlined as attracting prospects, acquiring leads, engaging audiences, and driving action. Six rules for effective healthcare content marketing are presented: 1) Know the difference between content format and delivery, 2) Collaborate on content creation, 3) Know your audience, 4) Define your brand, 5) Follow the rule of 4 for multi-format content, and 6) Prune underperforming content. A case study highlights how Sentara Heart Hospital grew engagement through a content marketing calendar and
Эффективная интернет-стратегия для фармацевтических брендов. Александр ВласовАлександр Власов
Презентация доклада Александра Власова "Эффективная интернет-стратегия для фармацевтических брендов" на ежегодной специализированной конференции-практикуме.
«I-Pharma Marketing Conference 2013» 31 октября 2013 г. Александр Власов
Правильная постановка целей перед интернет-маркетингом. Поиграем в матрешки?Комплето
Видеозапись выступления здесь: http://www.youtube.com/watch?v=15XqWB3di6Y
Тезисы доклада:
- Какие цели вы ставите перед интернет средой зависит от того, что вы за компания и на каком этапе развития находитесь?
- Какие цели правильные и бизнес-ориентированные, а какие являются синтетическими метриками?
- Позиции в ТОП10, трафик на сайт, лиды, конверсии, действия и даже продажи через интернет сами по себе не являются правильными целям интернет-маркетинга.
- Что нужно, чтобы сформулировать истинные цели - пошаговый процесс. Кто для этого нужен, какие сроки и затраты?
- Поставили правильные цели? Отлично! Не забудьте их достоверно измерять. Кратко об особенностях и сложностях измерения бизнес-целей в интернет-маркетинге.
Crocus Medical BV is a Netherlands-based clinical research organization founded in 2004 by Els van der Linden. Van der Linden has over 30 years of experience in clinical research, previously founding and leading another Dutch CRO called MIRAI. Crocus Medical BV has offices in Amsterdam, Moscow, Almaty, and Yerevan and conducts clinical trials, recruits clinical trial professionals, and provides training in various therapeutic areas. The document provides details on several completed clinical trials conducted by Crocus Medical BV across phases and therapeutic areas.
Global Trends in e-Health and Medication Adherence by Yuri Quintana, Ph.D. 1...Harvard Medical School
This presentation provides an overview of global health trends and medication adherence challenges. A review of some mobile medication adherence solutions is given. A discussion is provided on some early observations from usability studies. Future design considerations for medication adherence systems are discussed.
Prezentare sustinuta la seminarul "Asociatiile de agricultori si composesoratele de paduri - actori cheie ai economiei sociale din mediul rural" , 12 iunie 2012, organizat de Institutul de Economie Sociala si Institutul pentru Cercetarea Calitatii Vietii
In Russian: The Digital Metamorphosis of the Pharma Industry Len Starnes
Russian translation of a presentation first given at the Pharma Digital Marketing Summit, Istanbul, February 2012. This translation was made possible by the kind and generous help of Oxana Kolosova, Managing Partner of iVrach: www.ivrach.com.
by Anastasia Shchebrova
Автор: Анастасия Щеброва
Презентация, представленная на апрельской встрече белорусского сообщества специалистов по обеспечению качества и тестированию ПО belqa.by
AnalizMarket first russian medical search in medical laboratory and diagnosti...Vu Hoang Nguyen
First Russian medical search system of laboratories and diagnostic centres.
Allows users to find necessary medical analysis and diagnostics using search by price and location, make a pre-order. Gives users an access to base of all analisys descriptions, feedbacks on laboratories and diagnosis centres.
Best Practices for Pediatric Healthcare MarketingAhava Leibtag
This document outlines best practices for pediatric healthcare content marketing presented by Ahava Leibtag of Aha Media Group. It discusses modern marketing challenges like reduced attention and lack of brand loyalty that content marketing can address. The goals of content marketing are outlined as attracting prospects, acquiring leads, engaging audiences, and driving action. Six rules for effective healthcare content marketing are presented: 1) Know the difference between content format and delivery, 2) Collaborate on content creation, 3) Know your audience, 4) Define your brand, 5) Follow the rule of 4 for multi-format content, and 6) Prune underperforming content. A case study highlights how Sentara Heart Hospital grew engagement through a content marketing calendar and
Эффективная интернет-стратегия для фармацевтических брендов. Александр ВласовАлександр Власов
Презентация доклада Александра Власова "Эффективная интернет-стратегия для фармацевтических брендов" на ежегодной специализированной конференции-практикуме.
«I-Pharma Marketing Conference 2013» 31 октября 2013 г. Александр Власов
Правильная постановка целей перед интернет-маркетингом. Поиграем в матрешки?Комплето
Видеозапись выступления здесь: http://www.youtube.com/watch?v=15XqWB3di6Y
Тезисы доклада:
- Какие цели вы ставите перед интернет средой зависит от того, что вы за компания и на каком этапе развития находитесь?
- Какие цели правильные и бизнес-ориентированные, а какие являются синтетическими метриками?
- Позиции в ТОП10, трафик на сайт, лиды, конверсии, действия и даже продажи через интернет сами по себе не являются правильными целям интернет-маркетинга.
- Что нужно, чтобы сформулировать истинные цели - пошаговый процесс. Кто для этого нужен, какие сроки и затраты?
- Поставили правильные цели? Отлично! Не забудьте их достоверно измерять. Кратко об особенностях и сложностях измерения бизнес-целей в интернет-маркетинге.
Crocus Medical BV is a Netherlands-based clinical research organization founded in 2004 by Els van der Linden. Van der Linden has over 30 years of experience in clinical research, previously founding and leading another Dutch CRO called MIRAI. Crocus Medical BV has offices in Amsterdam, Moscow, Almaty, and Yerevan and conducts clinical trials, recruits clinical trial professionals, and provides training in various therapeutic areas. The document provides details on several completed clinical trials conducted by Crocus Medical BV across phases and therapeutic areas.
Global Trends in e-Health and Medication Adherence by Yuri Quintana, Ph.D. 1...Harvard Medical School
This presentation provides an overview of global health trends and medication adherence challenges. A review of some mobile medication adherence solutions is given. A discussion is provided on some early observations from usability studies. Future design considerations for medication adherence systems are discussed.
Prezentare sustinuta la seminarul "Asociatiile de agricultori si composesoratele de paduri - actori cheie ai economiei sociale din mediul rural" , 12 iunie 2012, organizat de Institutul de Economie Sociala si Institutul pentru Cercetarea Calitatii Vietii
This presentations sketches the way Bucharest can implement a municipal bicycle system which can dramatically improve quality of the life of the people and equally the image of this capital and his mayor.
This presentations sketches the way Bucharest can implement a municipal bicycle system which can dramatically improve quality of the life of the people and equally the image of this capital and his mayor.
Descoperă Rowmania, inițiată de Ivan PatzaichinBogdan Epure
Competiția este parte a campaniei Descoperă Rowmania, inițiată de Ivan Patzaichin. Oricine poate vâsli în canotcă, indiferent de vârstă, constituţie sportivă şi experienţă. Este suficient să formați un echipaj de 11 campioni la vâslit, cu care să vă înscrieți la start. Ivan Patzaichin va face instructajul concurenților înainte de a se urca în barcă, iar după competiție, de la ora 15:00, va fi alături de cei ce vor să vâslească pe Dâmbovița doar ca divertisment, să testeze canotca pe apă fără emoția întrecerii.
2. BIKE
Valoarea proiectului:
Ofera organizatiilor implicate o imagine
asociata cu valorile inspirate de eveniment:
? natura pura
? anduranta
? competivitate
Target audience: 600.000
Stage Race Cross Country prima competitie
din istoria moderna a ciclismului Romanesc
3. BIKE
Plan de comunicare:
Comunicate media in timpul documentarii
?
Documentare (10 zile - luna Aprilie)
? catre participanti
Informare
(Ianuare - Septembrie 2012)
Comunicare catre target audience
?
(Iulie - Septembrie 2012)
Comunicate media in timpul pregatirii finale
?
(1 - 6 Septembrie 2012)
4 conferinte de presa in timpul evenimentului
?
(6 - 9 Septembrie 2012)
Comunicate media post-eveniment
?
(Septembrie - Octombrie 2012)
? eveniment editia a II-a 2013
Anuntare
(Noiembrie 2012)
4. BIKE
Canale de comunicare
Target audience 600.000
?
Comunicate media: site-uri de stiri generaliste si site-uri de specialitate
?
? catre participanti: site-uri de specialitate, afise si materiale
Informare
promotionale (sepci, tricouri, lanyard-uri) distribuite in magazinele de profil,
productii video distribuite pe site-urile de specialitate
Comunicare catre target audience: reportaj video TVR, productii video distribuite
?
pe social media, machete publicitare in ziare nationale, machete publicitare in
reviste glossy, machete publicitare in ziare locale (Judetul Tulcea), spot-uri audio,
distributie flyere la targuri de specific
Comunicate
? media in timpul pregatirii finale si cele 4 conferinte de presa din
timpul evenimentului: site-uri de stiri generaliste si site-uri de specialitate
Comunicate
? media post-eveniment: site-uri de stiri generaliste si site-uri de
specialitate, reportaj TVR
Descopera-ti limitele in mijlocul naturii
5. BIKE
Participare sportivi:
Maxim 150
Clase de concurs:
? Race - sportivi profesionisti legitimati
Adventure
Grupe: seniori (18-39 ani), master (+40 ani), feminin (+18 ani)
? Touring - sportivi amatori
Adventure
Grupe: seniori (18-39 ani), master (+40 ani), feminin (+18 ani)
Stage Race Cross Country prima competitie
din istoria moderna a ciclismului Romanesc
6. BIKE
Harta
Transport
desfasurare eveniment Camping ziua 2
(6 - 9 Septembrie 2012) noaptea 1
Chilia Veche Periprava
Ziua 1
Ziua 2
Tudor
Traversare Vladimirescu Traversare
ziua 1 ziua 2
Sulina Camping
Tulcea
noaptea 2
Hotel
noaptea 0
Transport Ziua 3
ziua 3 Marea
Neagra
Sf. Gheorghe
8. BIKE
NU UITA!
Trofeul Delta Dunarii
6 - 9 Septembrie 2012
O provocare de 200 km in 3 zile
Tulcea - Chilia Veche
Periprava - Letea - Sulina
Sulina - Sf. Gheorghe
150 sportivi
Target audience: 600.000
Stage Race Cross Country prima competitie
din istoria moderna a ciclismului Romanesc
9. BIKE
Contact: secretariat@xcountry.ro
www.adventureride.ro
www.batesaua.ro
BIKE
by &
“BIKE XCOUNTRY” este un produs al Adventure Ride S.R.L.
in parteneriat cu Asociatia Club Sportiv Adventure Ride si Asociatia Bate Saua Sa Priceapa Iapa.
Toate drepturile sunt rezervate.
10. BIKE
ASOCIATIA
Experienta CLUB SPORTIV
ADVENTURE RIDE
2011
Programe sportive
Moto Xcountry Festival - cel mai mare festival endurocross din Estul Europei
Campionatul National de endurocross al Romaniei - etapa VI
Programe documentare turistica si sportiva - Delta Dunarii
2010
Programe sportive
Cupa Moto Xcountry Festival - Ciolpani - etapa I/Limanu - etapa II/Busteni - etapa III
Campionatul National de endurocross al Romaniei - etapa III/etapa VII/etapa IX
Asistenta tehnica pentru organizarea de competitii: Romanian Extreme Adventure,
Enduro Maniaco - Depresiv, Arges Winter Race, Arges Autumn Race, Drachones Rally Raid
Programe social - culturale
Festivalul Rock Maraton - Ciolpani - editia I/Limanu - editia II/Busteni - editia III
Programe sportive
2009
Moto Xcountry Festival - editie pilot
Asistenta tehnica pentru organizare de competitii: Enduro Fun & Touring,
Romanian Extreme Adventure, Offroad Arena
Programe documentare turistica si sportiva
Documentare turistica in zona Brezoi - Ranca - Voineasa/Curtea de Arges - Campulung - Valcea
Limanu - Constanta - Portita/Bucuresti - Ciolpani - Peris
Programe turistice - sport activ: Fii Prosport - program oferit cititorilor cotidianului Prosport
Programe sociale: Mosul poate fi oricine - actiune umanitara oferita unei comunitati de 200 de familii
din sudul dobrogei cu ocazia craciunului.
11. BIKE
ASOCIATIA
Experienta BATE SAUA
SA PRICEAPA IAPA
2011
Documentare pentru realizarea productiilor video si print “Cicloturismul In Romania”.
Infiintarea primului centru de informare pentru cicloturism, turism ecvestru, etnografie si folclor din Romania.
Organizarea editiilor “Cu Bicicleta La Mare - Marsul Velorutionarilor”.
Initiatoarea comunitatii “Velo - Bello”, proiect destinat doamnelor si domnisoarelor bicicliste.
Co-fondatoare a coalitiilor “Pactul Pentru Bucuresti” si “Platforma Pentru Bucuresti”.
Fondatoare a Grupului de Lucru pentru Promovarea Bicicletei in cadrul Primariei Municipiului Bucuresti.
Co-semnatara a “Strategiei Naþionale de Sigurantã Rutierã si Planul de Actiuni Prioritare pentru
Implementarea Strategiei”.
Initiatoare a proiectului “Harta Velo România”.
Campanii educative in scoli, licee si facultati “Velorutia In Scoli”.
Co-semnatara a “Planului Integrat de Gestionare a Calitatii Aerului din Municipiul Bucuresti”.
Co-fondatoare a “Federatiei Biciclistilor din Romania”.
Autoare a campaniei “Velorutia, O Revolutie Pe Doua Roti”.
2005
Organizarea defilarilor, prilejuite de “Saptamana Europeana a Mobilitatii”, 22 septembrie.
Organizarea de evenimente de team building si turism de afaceri.