Bike Lanes Pitch
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The document outlines a design process for improving bike lanes in Ann Arbor, Michigan. It involved observing traffic, interviewing cyclists, developing solutions, and prototyping ideas. Their proposed solution includes raised, protected bike lanes with rumble strips and proximity sensors to alert drivers and allow safer turns at intersections while keeping cyclists in their own dedicated space. The goal is to improve safety for commuters on busy roads by addressing the speed differential between bikes and cars.
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Bike Lanes Pitch
- 1. Ann Arbor Bike Lanes The Puzzlers Samantha, Abhishek, Beth Ann, & Nisreen
- 2. Interceptio n Interviews Formal Interviews Observe Traffic Our Process 2 Saturation & Group Point of View Mad Lib How Might We... Empathize Define & Ideate Physical Prototype Feedback Capture Grid User- Driven Prototyping Prototype & Test
- 3. “ “ When there’s no bike lane on a narrow road, you better take the sidewalk or you’ll be run over ” 3
- 4. Guiding Statement Commuters need to have their own, continuous, protected space because the speed differential and traffic congestion of Ann Arbor roads are problematic 4
- 5. Elevation Raised bike lanes with sloped curb adds a physical barrier between cyclists and motorists. Rumble Strips Both an auditory and physical alert, rumble strips warn drivers of potential cyclists on high-speed roads. Our Solution 5
- 6. Proximity Sensor Bicycle icon flashes when a cyclist approaches an intersection, so that cars do not cut them off via the right turn lane. Our Solution Signaled Intersections Cyclists may exit the bike lane for a left turn via the incline, following a dotted path to the next street’s bike lane. 6
- 7. Saving Time & Cost 7 Same Space Although construction is necessary to implement elevation, city planners would not have to accommodate more space for bike lanes. Trouble Areas We can save costs by only implementing this solution where necessary (high speed and high traffic roads) Satisfies Users Our extensive research ensures that we are tackling the right problem, and have found the optimal solution to that problem.
- 8. 8 1 feedback capture grid 4 key traffic areas observed 8 interception interviews 3 user sketches/ prototypes 3 formal interviews
- 9. Thank You! additional research available in appendix 9
- 11. Interception Interviews cyclists in key traffic areas 11 Context ○ How often do you bike around Ann Arbor? ○ Why do you bike around Ann Arbor? What is your purpose? Safety ○ How seriously do you take safety on the road? Why is that? ○ What is it that makes you feel safe when biking on the road? Example? Bike Lane Usage ○ What are your most frequent routes? ○ Does the availability of bike lanes impact your route? Conclusion ○ If you could change anything about Ann Arbor’s bike lanes, what would it be?
- 12. Formal Interviews recreational & commuter cyclists; AATA director Context ○ How often do you bike around Ann Arbor? ○ Why do you bike around Ann Arbor? What is your purpose? Safety ○ How seriously do you take safety on the road? Why is that? ○ What is it that makes you feel safe when biking on the road? Example? ○ Does the safety of bike lanes on roads influence your route? Bike Lane Usage ○ What are your most frequent routes? ○ Does the availability of bike lanes impact your route? ○ How often do you have to resort to using sidewalks or taking an entirely different route because of these concerns? ○ How would you describe your relationship with drivers and pedestrians? Conclusion ○ If you could change anything about Ann Arbor’s bike lanes, what would it be? 12
- 13. How Might We… saturation & group POV mad lib 13 We used how might we statements to brainstorm possible solutions on post-its. We then arranged them in a “[user] needs [user needs] because [reasoning]” format to organize our thoughts and ideas.
- 14. Feedback Capture Grid 14 We used the interception interview method to capture feedback on our proposed solution in new ways. The feedback capture grid is organized by positives, changes, ideas, and questions.
- 15. User Driven Prototyping 15 We asked cyclists to design their perfect bike lane. We integrated many of their ideas and sketches into our final prototype.
- 16. Physical Prototype 16 By using tangible materials, we were able to visualize our various solutions in action.
Editor's Notes
- Our Process Every great idea begins with a great process. In our case, we first empathized with our target users to get to the root of the real problems with Ann Arbor bike lanes. We then worked side by side with those users to develop new ideas to tackle those problems. We inspired creativity in our team using these innovative design thinking methods, making in-depth discoveries about the major pain points of Ann Arbor bike lanes, and how to fix them.
- Defining the Problem That process taught us that it’s all about perspective. When we first began our project, we thought users would care most about efficiency-- are there enough bike lanes? What are the most efficient routes through the city? Our design thinking approach to this problem quickly corrected our direction before we even began prototyping. As you can tell from this quote from a user interview, the major pain point of Ann Arbor cyclists is not the availability of bike lanes, but the motorist-cyclist-pedestrian relationship. So we decided to fix just that.
- Defining the Problem (cont.) Our new approach tackles the real issue at hand, narrowing our scope so that we don’t put all our effort into solving the wrong problem.
- The Pitch After several iterations, we dropped and combined and revised ideas to come up with the perfect solution...
- The Pitch After several iterations, we dropped and combined and revised ideas to come up with the perfect solution...
- Why It’s Profitable Save time by not needing to redesign major roads. Save costs by only tackling trouble areas. Satisfies users based on extensive research and iteration.
- In the end, we accomplished… We have put a lot of research into the solution so that when we come to market, we have complete confidence that we are solving the right problems for our target consumers.
- The Questions We Asked (Interception Interviews)
- Revised Interview Questions Focused more on safety and the driver/pedestrian/cyclist relationship