This document outlines the development of an app called NÏCHELet's Find Home. It describes conducting competitive analyses of sites like Airbnb and apartment listings. It discusses using story maps to illustrate in-person interactions and multi-step processes. Personas like Townie Tina and Dreaming Dani were created to represent different user types. The document concludes with lessons learned, such as not being afraid to learn new tools, focusing on design feasibility over business models, and tackling big problems.

1. NÏCHELet’s Find Home.
Nisreen Salka
SI 582

2. TOO MANY STATISTICS.
NOT ENOUGH PEOPLE.

3. SOCIAL MEDIA-ISH
• Competitive Analysis: Airbnb
• Story Map: In-Person Interactions

4. ACTIVE PARTICIPATION
• Persona: Townie Tina
• Peer Groups’ Brainstorming

5. ORGANIZATION
• Persona: Dreaming Dani
• Story Map: Multi-Step Processes

6. MAP VIEW
• Competitive Analysis: Apartment Sites
• Story Map: Location Directions

7. THE WORKFLOW

8. EXPLORESHARE

9. POSTPROFILE

11. LESSONS LEARNED

12. NO PROBLEM IS TOO BIG TO TACKLE.
DESIGN FEASIBILITY IS LIMITING ENOUGH.
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13. DON’T BE AFRAID TO LEARN NEW TOOLS.
EVEN IF THAT MEANS RENAMING
EVERYTHING.
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14. DON’T OBSESS OVER THE BUSINESS MODEL.
THAT’S NOT YOUR JOB ANYMORE.
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15. THANK YOU!
nsalka@umich.edu