The document discusses big data and compares it to launching a rocket to Mars. It notes that big data projects, like rockets, involve dealing with large volumes and varieties of data/parts at high velocities. It warns that quality issues and not properly testing systems can cause big data/rocket missions to fail or go off course. It emphasizes the importance of security, infrastructure performance, automated processes, and monitoring systems for successful big data/rocket missions.

1. BIG DATA
and your mission
to the Red Planet
MARS
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2. 2 Copyright © 2013 CA. All rights reserved.
Big Data
VARIETY
Structured to unstructured
VELOCITY
Batch to streamed
VOLUME
Terabytes to Petabytes
Data Analyst
Boffin
Dude, we gotta have one of those!
But maybe explain it to me another way...
Aspiring
CIO
Simply put – the collection and
analysis of large, diverse data sources
to create a competitive advantage

3. Saturn Big Data V
6,200,000 pounds
Thrust -7,648,000 pounds-force;
20k per hour (give or take)
3,000,0000 parts in a labyrinth of fuel lines,
pumps, gauges, sensors, circuits, and switches
– each of which had to function reliably
Consolidated into one beautiful piece
of technology
That’s one giant leap
for our strategic and
competitive advantage
THAT’S ONE
BIG ROCKET
Value
Visibility
Variety
Velocity
Volume
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4. BUT LET’S NOT
GET TOO
EXCITED ABOUT
OUR MISSION
WE HAVE JUST A FEW,
WELL UM – TECHNICAL
CHALLENGES TO OVERCOME
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5. 5

6. “There’s a whole
lot of stuff to test”
“Just like in IT”
“and you can’t have
everything all at once”
I’d like 50 fully
assembled rockets
to test please
You know, it is
actually called
rocket science for
a good reason
Chief
Rocket
Guru
Junior
Rocket
Scientist
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7. On September 23, 1999 NASA lost the $125 million
Mars Climate Orbiter spacecraft after a 286-day
journey to Mars. Miscalculations due to the use of
English units instead of metric units apparently
sent the craft slowly off course — 60 miles in all
...but quality issues in
BIG projects can have
a negative impact...
before, during and
after lift off
Tell me honestly... did
you test that GPS....
No… but in the big
scheme of things 60
miles isn’t that far....
That’s a miss
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8. Service
What?
Legacy
Infrastructure
Internal
External CloudPartners
everyone can have everything – all the time!
Service Virtualization
It’s a Service
Jim, but not as
we know it
Propulsion dynamics Telemetry & Communications
Contractor systems Power systems
There is an answer
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9. 9

10. CONTROL ACCESS AUTHENTICATE
PROTECT DATA MANAGE IDENTITIES
...and your Smart card
Your Big Data mission...is, well, let’s say hush hush
Password Please...
...your eyes are such
beautiful colour
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11. Wow – these guys throw out a
lot of really useful stuff for a
space pirate like me ... I can
learn a lot by sifting through it
And as you blaze across the cosmos...
You need to protect what
goes in…
...and also what you can
leave behind in your
dust...
Staff Moral
Product Strategy
Merger Plans
11

12. Yeah ok, but
ours has a better
paint job
...after all, you don’t want your data to
become someone else’s BIG DATA
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13. 13

14. Like rockets, your Big Data is fed by a complex mix of
‘fuel’ or applications – poor app performance
= no escape velocity
...Big Data V depends on the quality
and performance of your ‘fuel’
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15. Big Data will put similar stresses on
your infrastructure – especially
performance– plan proactively
...and of course Big Data V infrastructure
needs to be pretty fault tolerant
N1 Lunar Rocket
Complex combined forces, which
ripped apart propellant lines and
turbines as well other dynamic
problems were not discovered
and worked out before flight.
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16. 16

17. Same in IT – you’ll never have
enough capacity... So you’ve got to
use what you have carefully and find it
from other sources...
how...where?
...Getting Big Data V off the ground is
the least of your problems...
Fuel for a roundtrip to Mars
might be a bit of a challenge
400 to 450 days
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18. ...Gas Clouds of Course!
SPARE PARTS
INFRASTRUCTURE
FOOD & WATER
COMPUTE/ STORAGE
CAPACITY
HEAT & AIR-CON
APPS
Harvesting and reusing resources will
depend on automation for speed and
agility...ok, Big Data survival!
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19. 19

20. But in IT you wont have this luxury,
so consolidate functions using
automated processes… so that...
...Your Big Data V mission control
elements are crucial to success!
FLIGHT SURGEON
Monitoring the heath of your most important assets
BOOSTER SYSTEMS
Monitoring performance of propulsion systems
NETWORK ENGINEER
Network of ground stations relaying telemetry
and communications
…AND MANY MORE…
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21. Help your business
cost-effectively gain
insights and
advantage from
your massive and
diverse information
assets – BIG DATA
...your rocket scientists – ok, data
analysts – can do what they do best
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22. Here’s
to your
successful
Big Data
Mission!
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23. BIG DATA
and your mission
to the Red Planet
MARS
NO JUNK MAIL